Tejas Lagad

4.2K posts

Tejas Lagad

Tejas Lagad

@ltejas

Intrapreneur, Technology strategist - expect tweets on sports, music and movies too

Pune Katılım Aralık 2007
331 Takip Edilen355 Takipçiler
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Tejas Lagad
Tejas Lagad@ltejas·
How India makes legally binding e-signatures available to 1.1 billion people nexus.smh.re/0PF
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Tejas Lagad
Tejas Lagad@ltejas·
@Storyboard18_ Love these weekly reviews! How about also adding a video link to the reviewed ads - preferably on tweet thread, or on the storyboard article?
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Storyboard18
Storyboard18@Storyboard18_·
Good ads, bad ads and at least one that made us wonder what happened in that briefing room. This week's Mast Meh is here. Some brands absolutely showed up this week. One found a line so rooted in real life it did not even feel like advertising. One put a real person at the centre and made it work. One just let their talent be themselves and walked away with the win. One had a legendary asset and played it completely safe. One had a joke and repeated it until it stopped being funny. One looked great and said absolutely nothing. Full breakdown in the reel. Detailed verdicts and agency credits are up on the Storyboard18 website. Link in bio. Anchor: Sakshi Dhingra Editor: Kunal Kumar @UPI_NPCI @cars24india @TheGarnierMan @Aqualogica @Purina @reliance_trends @Pringles @Ogilvy @TalentedAgency @BBHindia @mindshare #CollectiveArtistsNetwork #Phantom #MastAndMeh #AdBreakdown #AdvertisingIndia #CreativeStrategy #BrandCampaigns #MarketingInsights #AdCritique #ContentThatWorks #CampaignAnalysis #DigitalStorytelling #CreativeIndustry #MarketingTrends #AdReview #BrandStorytelling #WeeklySeries
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Tejas Lagad
Tejas Lagad@ltejas·
Ghee, that’s swell!
Sama Hoole@SamaHoole

India ran the most important cardiovascular study of the 20th century by accident, and then immediately forgot about it. In 1967, Dr. S.L. Malhotra published a study in the British Heart Journal examining heart disease rates among 1.5 million Indian railway employees. The population was extraordinarily useful for research purposes: same employer, same healthcare access, comparable income and working conditions, spread across the entire country. The only meaningful variable was geography. Which meant diet. North Indian railway workers: Punjab, Rajasthan, UP, ate a diet built around ghee and dairy fat. They consumed up to 19 times more fat than their southern counterparts. The fat was primarily saturated: clarified butter, milk fat, the short-chain saturated fatty acids that Ancel Keys had recently been telling the Western world were arterial death. South Indian railway workers ate a diet based on rice, sambar, and seed oils: groundnut oil and sesame oil, primarily. They ate considerably less fat overall. By the standards of dietary advice being formulated in the 1960s, they should have been the healthy ones. Heart disease mortality in South India: 135 per 100,000. Heart disease mortality in North India: 20 per 100,000. Seven times higher in the population eating seed oils. Among railway sweepers specifically, the lowest-paid, most physically active workers, the gap was even wider. Heart disease was fifteen times more common in the South Indian sweeper population than in the North Indian sweeper population. Malhotra controlled for everything he could reach: smoking, where Northerners actually smoked more. Activity levels, where the relationship was inconsistent. Socioeconomic status, where executives died more often than sweepers regardless of region. He found no variable that explained the gap except the type of fat in the diet. He published the data. In a peer-reviewed journal. In 1967. The study was cited periodically, acknowledged as methodologically interesting, and then set aside. The decade in which Malhotra published was the decade in which Ancel Keys's fat hypothesis was being converted into policy. The American Heart Association was issuing guidance recommending polyunsaturated vegetable oils as replacements for saturated animal fats. The food industry was producing seed oils at industrial scale. The infrastructure of seed oil promotion was being built, expensively and with great institutional momentum. A study showing that populations eating animal fat had a fraction of the heart disease of populations eating seed oils was not, in that context, a study that anyone particularly wanted to follow up. Nobody followed up. Almost sixty years later, the finding stands unrefuted in the literature. It is not in the dietary guidelines.

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Tejas Lagad
Tejas Lagad@ltejas·
@ProteanEgovTech what an inopportune time to schedule the site maintenance. Will it be resurrected before the investment deadline ends tomorrow?
Tejas Lagad tweet media
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Tejas Lagad
Tejas Lagad@ltejas·
If you stay too long at a company, you'll have customer folders named with every possible acronym the English alphabet can conjure.
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Tejas Lagad
Tejas Lagad@ltejas·
Alcaraz’s first slump after losing Ferrero. This will be more telling for Team Carlos than his 16 straight wins. #tennisTwitter
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Tejas Lagad
Tejas Lagad@ltejas·
Fixed the headline: India’s cricket economy touches $2 billion.
Storyboard18@Storyboard18_

India’s sports industry just crossed a BIG milestone 🏏🔥 India’s sports industry crossed the $2 billion mark for the first time in 2025, reaching ₹18,864 crore ($2,134 million), according to @wppmedia's Sporting Nation: Building a Legacy report. 💰 $2 BILLION+ market in 2025 📈 ₹18,864 crore — up 13.4% YoY 🚀 Nearly 2X growth since 2021 (18.6% CAGR) Ashwin Padmanabhan of WPP Media said India’s sports economy crossed $2 billion in 2025, highlighting structural maturity, with cricket dominance and rising media spends driving sustained growth. But here’s the real story 👇 🏏 Cricket = 89% of the entire sports economy 💸 ₹16,704 crore value (+17.9%) 📺 95% of media spends 🤝 87% of endorsements 🏆 IPL still leading the game 📢 Media is the biggest driver 💥 ₹9,571 crore in ad spends (+19.8%) 📺 TV: ₹5,117 crore 📱 Digital: ₹4,449 crore (+24%) 🤝 Sponsorships: ₹7,943 crore 🌟 Endorsements: ₹1,350 crore (+10.3%) → Now shifting from ads to equity + deeper brand partnerships ⚡ Even after sectors like Real Money Gaming pulled out, growth stayed strong — thanks to new-age & traditional brands stepping in More details ⬇️ storyboard18.com/brand-makers/m… #SportsIndustry #IPL #IndianSports #SportsBusiness #MarketingTrends #BrandPartnerships #DigitalAdvertising #Cricket #SportsMarketing #IndiaGrowth

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Love of Cinema
Love of Cinema@loveofcinemasf8·
If only more people watched films for what they are actually trying to say than to service their own confirmation bias. Ikkis doubles as a moving biopic of a decorated war hero and a sobering, non-naive inquiry of deep conflict between people who have much in common. It's neither a war drama nor an "anti-war" movie, and that's what makes it fascinating. Not surprisingly though, as a film purely slotted as either of the two kinds would be too dull a film for one by Sriram Raghavan.
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Tejas Lagad
Tejas Lagad@ltejas·
Archimedes and other sticklers of accuracy would prefer we call 22nd July as the Pi day. Unless we’re in 1592.
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Tejas Lagad
Tejas Lagad@ltejas·
The costumes, sets and the inimitable Guy Ritchie styling attempt to sustain interest but fade soon in such pretentious company. And as Holmes might have himself observed: when you have eliminated these probables, what remains must be, and indeed proves to be, quite elementary.
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Tejas Lagad
Tejas Lagad@ltejas·
Three of eight episodes of Young Sherlock (Prime, 2026) seen, and I fear the case is already solved: i shall not complete the series. The matter disappoints on several counts. The dialogue is predictable, the plot is over explained and the actors (bar Moriarty) underprepared.
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