Lucas Tyson

The best "high ticket offer" to sell in 2025 (and why nobody likes coaching) First, a question: If I could sell a magic pill for weight loss, would most people still want to struggle through learning new fad diets and workouts? No, and Ozempic is proof of that. Ozempic is on track to do $40 billion in 2025 because they sell the same "dream outcome" of every other weight loss program, but without the part everyone hates (the effort of workouts & dieting). Remove the effort for the customer = easier to sell anything. If everyone knows "done for you" sells better than "done with you" why does everyone sell coaching & courses? Simple: it's more profitable and scalable than running a DFY agency. It's why everyone and their mother is a coach nowadays. It's a great business model for the owner/expert with huge profit margins and theoretically infinite scale. The downside is that what's good for the owner, isn't always good for the customer. And, in 2025, many consumers are hesitant to join yet another "high ticket" coaching program that's just a bunch of videos and Zoom calls they don't have time or interest in. Customers know that the responsibility of "effort" is on them, and they've probably been burned before by a program they never implemented or finished properly. Not anymore though. With AI, the same course/coaching program you've sold as a "done with you" or a "do it yourself" can be turned into a true "done for you". ie. Instead of saying "I'll teach you how to write marketing emails!" you can actually sell them an AI that actually writes the emails for them. -- Same "dream outcome". -- Same profit margins and scalability as a course/coaching. -- Zero client effort. -- But 10x the value for the client. "My AI will do that for you" is much easier to sell, and unless your competitors are already doing this, it puts you in a true "category of 1". I just put together a full training on how to actually do all this without being a tech or AI nerd. How to turn a coaching program/course into a true "Done For You" offer enabled by AI: -- Without hiring anyone new -- Without complex tech-y workflows -- Without touching fulfillment yourself -- All with "info product" profit margins & scalability The coaches who pivot to this in their niche first will eat everyone else's lunch. Comment "DFY" below and I'll send you the full training, free. -Lucas

@mangoster Process

Just recorded a full breakdown of my AI B-Roll process in this video i cover: - what i use to prompt each scene - fully trasnparent look at my iteration process - different style keywords (ready to be copy & pasted) - the trick to make AI footage look real comment 'PROCESS' + RT and i'll send it over (must be following so i can dm)

@mikefutia Statics

I just vibe-coded a Meta ads tool that generates 100+ new static ad concepts in minutes 🤯 Pick a product, choose how many ads you want, and the AI creates 100+ unique concepts across completely different formats, not just remixes of one ad. All inside Claude Code. Perfect for DTC brands and agencies who are tired of spinning the same 3 ad formats and need net-new concepts at scale. If you're spending hours briefing designers on new ad concepts, waiting days for a first round, getting back 4 options that all look the same, giving notes, waiting again... And then doing it all over again next week because you burned through the last batch. This tool eliminates the entire loop: → Ships with 17 pre-loaded concept formats (us vs. them, iMessage-style, bold billboards, authority figures, feature callouts, UGC product-in-hand, and more) → Each format has real ad examples baked in so the AI knows exactly what to generate → Select your product, load your customer avatars, pick how many ads you want → AI auto-selects the best concept mix for your product and audience → Preview the full concept plan before anything generates — remove or regenerate anything No waiting on designers. No recycling the same 3 templates. No generating 20 ads that all look identical. What you get: → 17 concept formats out of the box (disable any you don't want) → Upload your OWN ad formats with up to 10 examples — the AI learns and scales them → Every ad comes with the format, angle, target persona, hook, body copy, and full prompt → Multi-brand support with saved brand kits and customer profiles I recorded a full walkthrough showing the V2 concept generator in action, and I'm sharing ALL the Claude Code prompts I used to build it so you can do it yourself. Want the prompts + walkthrough for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

@oliverbrocato 🔥🔥🔥

We raised $64M for this moment: Introducing Bustem. Bustem scans the internet to find and eliminate 100% of counterfeits RT + comment “SCAN” and I’ll send you a list of every scammer targeting your brand 🫵

You can learn everything you need to know about someone by who they choose to look up to

@hyros_official coming up now on 5 years of HYROS. We recommend it to every one of our clients and could not run our ads (or our business) without it. #hyrossuccess

@scottastevenson What race and rank? :)

Sports and games like Starcraft wire your brain differently: Sports do not allow for rapidly compounding advantages. Starcraft allows you to compound a snowball to crush your opponent. Business is more like Starcraft. Great CEOs have a deep intuitive sense of compounding.

My business went from $4.4m/month to $0/month in the span of about 8 months. Since getting started in internet marketing 6 years ago, I've seen countless gurus come and go, without really understanding why. "Why did they go out of business? Why aren't they still selling?" That was, until it happened to me. Here's the problem with most high ticket coaching businesses. They're not actually selling a product. They're selling a PERSON. The "guru" or the "face" is the whole reason people buy. Investors call this "key person risk" when too much of a company's success depends on one single person. This is obviously a big problem on its own... ...But the bigger problem is the fact key person risk means that you're never able to build actual LEVERAGE in the business. Leverage = you get more OUTPUT for less INPUT. Leverage is the reason a mediocre farmer with a fleet of tractors will beat the hardest working farmer who's still "the face" of the business. Leverage is the reason owning a vending machine will always be more lucrative than trying to sell candy door to door. Leverage is the only way to make sure YOU don't personally have to show up for the business to move forward and grow. And if you're selling a "person" rather than a "product" there is ALWAYS an element of you having to "show up". I see so many internet marketers obsessing over CTR, ROAS, conversion rates, and just continuing to funnel more money into Zuckerberg's pockets, without ever stopping to think about how evergreen their business actually is. (I say this, because I was one of them. Lol.) Without leverage, you're just a hamster on a wheel. If this is hitting home for you, I'd recommend checking out these books. They changed how I think about building actual businesses vs just creating fancy jobs for myself. -- The One Thing by Gary Keller -- The 4 Hour Work Week by Tim Ferriss -- Built to Sell by John Warrillow Hope this helps.

Reed Hastings saw the future in 1997 when nobody else did. He named his DVD delivery company Netflix even though online video streaming wouldn't exist for another decade. Most people would have called it MailDVD or something boring like that, but he built the entire brand around where technology was going, not where it was. That kind of vision is the difference between a billion dollar company and just another forgotten startup.

Jeff Bezos says executives should make 3 high quality decisions a day. I used to think working harder meant DOING more. But as a leader, your job is to make the RIGHT calls, not the MOST calls. Quality beats quantity. 1 good decision can change everything, while 10 rushed decisions can mess everything up.

Worst piece of advice given to entrepreneurs = "move fast and break things". Steve Jobs didn't "fail fast" on the iPhone. He obsessed over every detail for years. Speed without depth is just expensive trial and error.

Most coaches care more about feeling like "the hero" more than they actually care about their client results. Being needed feels good. Having people rely on you for decisions is addicting. But here's what that actually means: -- Your business can never grow past you. -- You get stuck working 60-80 hour weeks. -- Your clients & your team never learn to think for themselves. I did this for 3 years. I felt important, but my business eventually collapsed to zero because everything relied on me. You can decide to be in business for the benefit of yourself, or for the benefit of your clients, but rarely can it be both. Stop being the hero. Start being the coach.

I run a $1M/year business in less than 5 hours a week. How? Because it doesn't depend on me showing up. It's no longer a glorified job, but an actual business. That's what real ownership looks like.

The bigger you get, the more imprisoned you become. The real breakthrough came when I stopped "being" the product. I rebuilt my business model so my expertise could work without me there. Same knowledge, different delivery. Now?

Because the goal isn't just to make money. The goal is to build something that doesn't burn you out. Trust me, turning down the wrong $47k is way better than accepting it and spending the next 6 months miserable.

[+] Will I enjoy the time I spend helping this person? [+] Will helping this person bring me energy & excitement? [+] Are they going to stick around long term? [+] Will they actually get great results and tell their friends? If I can't say yes to at least 3 of those, I pass.

I turned down $47,000 last month. Here's what I learned the hard way: Bad clients will kill your business faster than no clients. I used to take anyone who would pay me - big mistake. Because every time I said yes to the wrong person:

@0xROAS Workflow

my AI UGC ads are PRINTING like crazy right now. i found a stupidly simple way to reverse engineer viral ads and pump out winners in minutes. i just made a step-by-step guide that breaks down the entire workflow. like + rt + reply 'workflow' and I’ll send it over (must be following so i can dm)