Lucy Mort

We should connect! I run onlysearch.co, we're the highest ranking OF search engine in Google. It sounds like you utilize paid traffic sources. Have you ever advertised through a dedicated OF search engine? I can share more details incl. the results our advertisers have been seeing if it's of interest.

If your agency owner learned OnlyFans from TikTok… You are the test account. Not the success story. Data from hundreds of tests. Paid traffic experience. Sales psychology. Proven funnels. Actual strategy. Not “we’ll try Reddit for you”.

Lumina Connect - Why you should choose the right agency Most OnlyFans creators don’t fail because of content. They fail because they signed with the wrong agency. And they don’t realize it until they’ve wasted 12–24 months.

Hey Anna! I run onlysearch.co, we're the highest ranking OF search engine in Google. I'd be curious to learn about your agency. It sounds like you utilize a range of strategies to generate traffic for your creators. Have you ever advertised through a dedicated OF search engine? I can share more details incl. the results our advertisers have been seeing if it's of interest. Feel free to DM

You don’t need a big agency or huge ad budget to grow on OnlyFans. You need exposure. And shoutouts are the most powerful free tool you’re not using right. 👀 Here’s what we cover in our full breakdown: ✅ What shoutouts actually work in 2025 ✅ SFS vs paid promo: pros, cons & when to use each ✅ The best channels (Instagram, X, Telegram, Fansly crossovers) ✅ How to approach bigger creators without sounding desperate ✅ How our agency builds weekly shoutout pipelines that boost subs & sales This guide is made for solo creators and agency-managed models. No fluff. Just tactics that get you seen. 📘 Grab the guide here: 👉 phoenix-creators.com/en/onlyfans-ac… Let your audience borrow theirs. #OnlyFansGrowth #OFMarketing #ContentCollab #PhoenixCreators

Hey Ann! I run onlysearch.co, we're the highest ranking OF search engine in Google. We first launched the site in 2020, and over the past year we've been onboarding advertisers. I'd be curious to learn about your agency. It sounds like you utilize paid ads through IG. Have you ever advertised through a dedicated OF search engine? I can share more details incl. the results our advertisers have been seeing if it's of interest. Feel free to DM

Targeted advertising on Instagram for less than $1 per/sub can lead to guaranteed growth on OnlyFans. Choosing the right way of a first touch with an audience is key! DM to get a full guide for OF or to buy adult traffic. #Instagram #ofd #promotion #onlyfans #girls #funnel

@adent_io I run OnlySearch.co, thanks for the mention! I'd love to explore ways we could work together. Feel free to send me a DM : )

Everyone’s chasing OnlyFans growth through Instagram & TikTok… Meanwhile, smart creators are doing this instead 👇 1. Getting listed on creator focused search engines like OnlySearch using niche keywords 2. Using niche forums + Reddit 3. Promoting strategically in dating sites like Tinder & Bumble 4. Building email lists (no bans, no algorithms) 5. Running private Telegram/Discord communities 6. Leveraging tube sites for organic discovery No shadowbans. No dependency. Just control. This is how you grow in 2026

Hey Dom! I run onlysearch.co, we're the highest ranking OF search engine in Google. Looks like you have a bunch of systems in place to generate traffic. Would love to connect with you about adding OF search engine traffic into your mix. Our users are super high intent. Feel free to DM me : )

We scaled an OnlyFans creator to $100K/month. How? Not with luck. Not with hype. But with a repeatable system: Instagram reels, TikTok traffic, Twitter growth, and elite chatting. Here’s exactly how we do it 👇

@thatguybg Congrats Brett! The level of craft is 👌

Everybody says "talk to your users." 🗣️ But absolutely nobody tells you how to get them to actually talk. They sign up, ignore your onboarding emails, and stay completely silent. How do you guys actually get users to reply and give you real feedback? 😭

My controversial idea for solving the gross imbalance between men’s & women’s experiences on dating apps: Figure out the gender ratio that results in men & women receiving roughly the same amount of attention (I suspect it’s ~60:40 women to men), and strictly enforce that ratio. That means not all men who want to join will be able to do so until they get off the waitlist. But I strongly believe the experience for both men & women using this hypothetical app would be hugely improved. And you’d tweak the monetization model. Instead of charging men for all the extra roses, likes, and boosts needed to stand out, you’d simply charge a door fee à la Raya. $9.99/mo for men (or whichever gender there is a waitlist for). I doubt anyone is brave enough to build this.

@RobertFreundLaw OnlyFans has had the same paywall design for 5+ years— a relic from a time when OF was much more subscription-oriented. I built an OnlyFans competitor, and we got around this by clearly distinguishing 'Membership Posts' from 'VIP Posts' on the paywall and on the profile.

OnlyFans was sued today in a class action alleging that the platform pulls a "bait and switch" by promising "full access" to content but hiding most content behind paywalls.

@venturetwins If building adult-adjacent products wasn't as stigmatized in this country, we'd see many more serious US players.

AI companionship and roleplay is a massive market. Character AI's app STILL has 2x more monthly active users than the Claude app. We don't want to live in a world where the top LLM for this use case is from China...we need more U.S. players taking it seriously 👀

@venturetwins Welcome to the creator economy. Where authenticity is at odds with scale. Sincerely, A jaded creator economy founder.

There's an OnlyFans competitor that is blowing up thanks to AI. Fanvue leans in to AI influencers, unlike platforms like OF and Fansly that require content featuring a real person. The company reportedly crossed $100M ARR - and monetizes MANY popular "AI model" accounts.

The bedroom vs the outbound aesthetic. Circa 2022, in the thick of launching Sunroom. Happy to report I don't live like this anymore.

@otokyo__ Dozer (short for bulldozer)

Help me out: I need a highly specific, aggressively masculine name for a tiny Chihuahua puppy. Nothing cute. I'm desperate.

PSA for founders building social apps: With the imminent under 16 social media ban, Australian teens are about to be looking for alternative ways to connect. The ban only applies to an exhaustive list of social media giants. Huge opportunity to seed your app with displaced Aussie teens & kick-start your growth.

Aussie gal 🤝 American boy

@rajivayyangar Thanks Rajiv! And for supporting from the beginning 🙏

@lucymort_ Thanks for writing such a raw and in-depth postmortem. Reading it, I felt inspired by what you built, who you helped, and what you learned.

It’s taken me a while to feel ready to write a post mortem for Sunroom. For me, the last 5 years of building Sunroom have been filled with discussion about Sunroom’s wins, challenges, opportunities, and threats, distributed through investor updates, pitch decks, speeches, team retreats, team memos, and endless text exchanges between Michelle and I. After we closed the sale of Sunroom to Fanfix, I well and truly needed a break from thinking about this company. But with time and space, I’ve come to appreciate just how monumental the last 5 years of effort was — on both a personal level and broader community level. I wanted an opportunity to encapsulate the years of learnings, personal growth, and frankly, pain. I’m conscious that most people reading this have probably only ever heard the positive highlights from Sunroom. Such is the way with building a company 0>1: it is almost never in your best interests to be publicly candid about your weaknesses, challenges, and threats. As a startup, you need to constantly manufacture the perception that you’re big, that you’re crushing it, and that you’re a bullet train that everyone should absolutely jump on before it’s too late. With the time that’s lapsed after selling Sunroom, it feels safe to open up about the highs and lows of this big adventure. I get raw in this post. I dig into things we did well, things we struggled with, and the larger forces at play that made scaling Sunroom difficult. I’ll wrap the post with the three fundamental learnings that we never reconciled, and that I believe prevented us from turning Sunroom into a much larger business. lucysnewsletter.substack.com/p/sunroom-post…

@Tom50112 I don’t I’m afraid! Leaning more into Substack for content creation these days

@lucymort_ I found yours on there but do you ever use it? 😏😍

I’ve started working on OnlySearch again! After years of the site humming away without our input. We’re now the highest ranked OnlyFans search engine on Google. Which is kinda cool considering we’ve barely touched it since 2020. Here’s the story of how we built OnlySearch…

@camilomoresala Thanks Camilo! And thanks for supporting and giving so much feedback over the years 🙏

@lucymort_ I'm glad you are wrote something and can't wait to read it. For what it's worth--and having followed Sunroom's journey--you were more candid and real about the ups and downs than 95% of entrepreneurs I've followed. Thanks for sharing, Lucy!

@caitlinbolnick1 Thanks Caitlin!

@lucymort_ You are AMAZING Lucy. Thanks so much for sharing! Need more raw honesty 🙏