Lukas Oldenburg

New post: To Meta or not to Meta - Pros and Cons of #PiwikPro Meta Sites. Meta Sites are a powerful feature to aggregate multiple sites in one (Analytics) or centralize element management (Tag Manager). But there are trade-offs. thebounce.io/piwik-pro-to-m…

Do you have a "Paid Search" and an "Organic Search" channel in your Web Analytics tool? Then you should read this and optimize your setup. #AdobeAnalytics #GoogleAnalytics #SEO #SEA thebounce.io/paid-search-or…

Back to Basics: #AdobeAnalytics Alerts Best Practices - How do you create Alerts in bulk efficiently? How do you avoid Alert e-mail floods? Should you use a lot of Hourly Alerts? And what’s the best significance threshold & more in my new article: thebounce.io/best-practices…

@Jenn_Kunz Every time I do workshops at a certain academy with the young kittens, I include a surprise slide with the Backstreet Boys

"Boosted" by the Medium staff means the article can't be bad: Using an LLM to massively improve data usability for multi-lingual sites in #AdobeAnalytics (with the help of Classifications). thebounce.io/no-more-langua…

New article: No more Language Salad! Using Google's #Gemini #LLM programmatically to ease the pain of multi-lingual #WebAnalytics data. Every client of mine has this problem. My solution uses #AdobeAnalytics Classifications & #Python. thebounce.io/no-more-langua…

Sorry to break this to you, but the Cloud is not that reliable. My Article + Code + Video + Slides on #GCP #Workflows help. My journey from Cronjob chaos to Orchestration Engine, and a real-life example of securing an FTP-to-GCS import with a workflow. thebounce.io/use-gcp-workfl…

Want to learn more about #GCP #workflows and how I use them, even for #AdobeAnalytics-related data flows (classifications, report scheduling etc.)? Join me in my free #AnalyticsPioneers training!

@ericmatisoff @Adobe :D I will buy you a mouse!

This is bingeworthy TV right here, don't miss the latest from @Adobe on Black Friday/Cyber Monday with a special cameo from Yours Truly

New post: From #Firestore to #BigQuery - live demo of a real-world use case, auto-synching Firestore documents to BigQuery - including a video. thebounce.io/firestore-tip-…

Hot and new: Check all your Adobe Analytics Dimensions and Metrics regularly and send a Trend Summary to Slack medium.com/the-bounce-io/… youtube.com/watch?v=aaFv1p…

It is so hard to get the most efficient (and performance-saving) form of an #AdobeAnalytics segment. I am happy every time the Component Manager helps me with that. 😀Here, my original segment was 3 elements too heavy. Learn more at docs.datacroft.de/main-functions…

New feature as requested by a client: Rename #AdobeAnalytics workspaces and change descriptions - in bulk - from a GoogleSheet that already shows you useful workspace stats and lets you delete dead workspaces by the 100’s: youtu.be/8LTl5iQSQ3g?si…

Need an invite Code for Bluesky? Contact me.

For obvious reasons, I am shutting my Twitter / X down for anything but posts of my own articles. I may stop posting those soon as well. Join me on Bluesky, there are plenty of Analytics folks there already and it gets livelier every day. bsky.app

Adobe Customer Journey Analytics: My Top 10 Wishes and Highlights - a look at substitutes for Data Warehouse, Data Feeds, Alerts, User Stitching, Analytics 4 Target, and more #AdobeAnalytics #CustomerJourneyAnalytics #CJA thebounce.io/my-top-10-wish…

@AnalyticsNinja come to Bluesky!

Does anyone talks about analytics here anymore?

New post: "When Bots start doing Human Work, but #AdobeAnalytics still treats them like Bots…" link.medium.com/Vpmg7IakbEb

@wissi_analytics My experience so far is that it is much easier to use than Mastodon and there are already plenty of analytics folks over there. So if you and more people decide to finally ditch the Nazi Musk-eteer, looking forward to engaging with you there!

Hi #analytics and digital marketing community! Just scanned my Twitter time line, one question pls: Have you got some feedback to share about your experience on 🟦blue sky for professional feeds, sharing and discussions?

@SabinaCiofu incredible