Magic Breakfast

The Scottish Government has a target to reduce relative child poverty to lower than 10% by 2030. 📉 Last week, they published their final plan to deliver this target. At Magic Breakfast, we’re delighted that this is the first plan which commits to the Scottish Government’s long-term promise on school breakfasts. 🥣✨ But if Scotland is to meet the legally binding targets set by the Parliament, more action is needed. 🔎 Read our full response from Finlay Allmond, our Scotland Policy and Public Affairs Manager: utm.guru/umHV6 #ScottishGovernment #ChildPoverty #SchoolBreakfasts

It’s easy to focus on the visible signs of morning hunger, like children feeling tired, struggling to concentrate, or starting school without the energy they need to thrive. But these are symptoms, not the cause. Morning hunger doesn’t happen for just one reason. It’s caused by a mix of pressures, from national policy to local support systems and the challenges families face at home. If we want lasting change, we have to address the root causes and break the link between systems and the hunger children face each morning. This will improve children and young peoples’ lives far beyond breakfast. To find out how – read our full report! utm.guru/ume1i #ChildHunger #FoodInsecurity #ChildPoverty

🗣📢 More than 100 organisations, including supermarkets, food businesses and investors are calling for the introduction of a Good Food Bill! They're warning our failing food system is a threat to national security and public health. Here's why: ➡️ bit.ly/4rJWU3R @UKSustain @GreenAllianceUK

The #GoodSchoolFoodAwards nominations are OPEN! Time to shine a light on the incredible people transforming school food. Nominate your hero (or school) for a @jamieoliver award here: jamieoliver.com/schoolfoodawar…

@wandbc Thank you for your support! #NourishingFutures 🌟

Proud to be finalists at the APPG Excellence in School Food Awards for our partnership with @magic_breakfast - helping Wandsworth children start the day nourished and ready to learn 🌟 Part of making Wandsworth the best place for children to grow up: orlo.uk/dZ9Pg

A clear indication on the need for school breakfasts across the country. We are excited to see more schools join the national rollout of free school breakfasts for all primary aged children in England. But there is still a long way to go and we are here to support schools until every child in the UK is nourished, empowered, and thriving.

“Babies born today will grow up in a Scotland where school breakfast is as normal as publicly funded school lunch, prescriptions, or under-22 bus pass.” This week marks a major win for young Scots. We welcome the pledge of over £100 million to a national breakfast club programme between now and the end of the 2028/29 financial year. As we move towards the Scottish election later this year, we remain committed to working with all parties to offer a future where young Scots are nourished, empowered and thriving. Read our full response: utm.guru/ujxTR #ScotBudget #BrightStartBreakfasts #NourishingFutures

Fantastic news in yesterday's budget, with £100m outlined in the spending review for breakfast clubs, and an additional £15m to expand and extend Bright Start Breakfasts next year - a programme already making a difference for children, young people and their families. We agree with @PovertyAlliance, this is progress to be celebrated, but there's more to do to end poverty in Scotland.

There was some good news in today's #ScotBudget – but Scotland can still do better for households in poverty. povertyalliance.org/some-good-news…

We're encouraged to see @EISUnion welcome the commitment to free breakfast clubs in every primary and special school announced in yesterday's Scottish Budget, and look forward to hearing from school staff and pupils as the programme rolls out. Every day, our partner schools tell us how much breakfast matters - improving behaviour, boosting engagement, and providing the fuel for learning that helps children and young people thrive.

The EIS has welcomed headline increases in funding for Scottish education and anti-poverty measures in the Budget statement made by Finance Secretary Shona Robison in the Scottish Parliament this afternoon. #EISNews eis.org.uk/latest-news/sc…

Thanks to John Dickie, Director @CPAGScotland for highlighting both progress and gaps in yesterday's budget. We celebrate the boost to free breakfast clubs, which as @CPAGScotland notes are essential - but are only one piece of the puzzle. We join our @EndChildPoverty colleagues in looking ahead to the election and are ready to work together to ensure that every child and young person in Scotland is supported to thrive.

PRESS RELEASE #Scottishbudget response Campaigners "disappointed" at "wasted opportunity" to go much further on  child poverty Scottish budget response cpag.org.uk/news/scottish-…

We’re delighted to welcome the significant investment of over £100 million in a national breakfast club programme announced by @scotgov today. This comes alongside the additional £15 million investment this year to deliver a breakfast club for every young Scot in primary and special schools by August 2027. At Magic Breakfast, we see every day how much of a difference having a school breakfast can make. When children and young people start the day nourished, they’re more settled, more engaged, and better able to make the most of their time at school. That’s why breakfast matters – and why #BreakfastCantWait. As the Cabinet Secretary for Finance and Local Government noted in her speech, this will deliver the “fuel for learning” vital for children and young people to be empowered and to develop to reach their full potential. This is a strong signal of the Scottish Government’s commitment to giving children and young people the best possible start to the school day and it is encouraging to see this build on the success of Bright Start Breakfasts. Magic Breakfast remains committed to working constructively with the Scottish Government, schools and partners to ensure every child in Scotland has the school breakfast they need to learn and thrive. As we move forward towards the Scottish election later this year, we hope all parties can welcome this investment in a future where children and young people from Carloway to Coldstream are nourished, empowered, and thriving. #ScotBudget #NourishingFutures

The new year brings new opportunities for school breakfast. 🥣 Hear how next week's Scottish Government budget - the last before this May's Scottish Parliament elections - could be a major moment in our #BreakfastCantWait campaign. Our new blog explores the options we've proposed for delivering a future where young Scots are nourished, empowered and thriving. Read more: utm.guru/ujvJ5 #ScottishBudget #Scotland #SchoolBreakfasts

Today, 4.5 million children are living in poverty in the UK. 72% of them live in a working family. To put it simply, money isn’t stretching far enough. Parent’s are working hard, skipping meals and buying the cheapest brands they can, but children are still going hungry. 🍽️ This is your chance to have double the impact! 🌟🌟 When you donate through the @BigGive portal, your donation will be matched £1 for £1 by the Big Give's generous donors. Hurry! The portal closes on Dec 9th at 12pm! donate.biggive.org/campaign/a05WS… #TheBigGive #ChristmasChallenge

We warmly welcome the #ChildPovertyStrategy. We see the impact of poverty on children in our communities every day and this can only truly be tackled by addressing the root causes of poverty. It's encouraging to see the foundation for the future set out in this strategy and we urge the Government to act swiftly to deliver on their commitments made today to ensure a UK where every child is nourished, empowered, and thriving. 🚀 gov.uk/government/new…

It's back! For one week only, your donations will have DOUBLE the impact as part of the @BigGive #ChristmasChallenge! 🪙🪙 Right now, 4.5 million children are living in poverty in the UK, leaving too many without a reliable meal to start their day. A simple, nutritious school breakfast can make a big difference. 🥣🥣 Hurry! The Big Give portal closes on the 9th December 12pm ➡️ bit.ly/4pBQm5L #GivingTuesday #TheBigGive

The budget brings progress on free school breakfast provision, with more support for primary schools and some secondary schools in disadvantaged areas. But secondary-aged pupils with SEND in all-through special schools are still left out. Our new blog explains the changes, gap that remains and how to add your voice. Read the full blog: bit.ly/48CBpe6 #BreakfastPowersOpportunity

Important points from @EduPolicyInst As budgets shift, pupils with SEND can’t be left behind. Investment, inclusion, and everyday support are essential to ensure every child can learn and thrive.

We were delighted to see the Government announce last week an uplift in funding for breakfast clubs in mainstream schools from 60p to £1 per pupil, alongside an increase to start-up funding and a guaranteed £25 per day to support schools with staffing and admin costs. 🪙 And we also welcome the Government’s continued funding for secondary schools on the National School Breakfast Programme – something we have long campaigned for. By recognising the importance of breakfast for secondary-aged pupils, especially those in the most disadvantaged areas, we hope this is a positive step towards a universal offer for all secondary and early years pupils in the future. Every child and young person deserves the best start to their day, not just those in primary schools. 🥣✨ However, it’s disappointing that older pupils with SEND in special schools were overlooked in today’s #Budget2025. Breakfast provision supports life and social skills, improves their mental health, and builds confidence and connection for children and young people with SEND. We urge the Government to make this flagship policy more inclusive and accessible for children with SEND. 🧡 #BreakfastPowersOpportunity