
SarkarMC
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SarkarMC
@mahendraJC
Vakhat - Bachchanthug - SarkarMC


Martin Scorsese on the mistakes a filmmaker must avoid: "There are many different kinds of mistakes that I think a director must try to avoid at all costs. The first that comes to mind is redundancy—making the point of a film over and over again, either emotionally or intellectually. Well, emotionally, you can get away with it sometimes, because the emotion can become intense enough to become something else. But in terms of a message, whether it’s a political message or just the underlying theme of the film, I sometimes see films in which, at the end, a character will, either virtually or literally, make a speech or have a line of dialogue where he will explain that the film title means or even explain what the film was all about. And that, I feel, is the worst thing you can do. I’m not sure I’ve avoided that myself. But I’ve certainly tried." ("Moviemakers' Masterclass", Laurent Tirard, 2002)






Best transition ever filmed?

Name a movie or TV show that had a 10/10 ending




The fate of a controversial US funded trial of a neonatal hepatitis B vaccine remains unclear, with different authorities claiming it is cancelled, suspended, or going ahead bmj.com/content/392/bm…


Nope, you cannot guess what this ad is for or where it heading to... just give up and watch 😂 Read the rest of this post after watching the ad. Agency: Joe Public. ... ... ... The brand is from South Africa. The agency too - they have been with this brand for a long time. That also explains the 'General' tag for the cop, which is completely non-Indian and very South African, since the country uses paramilitary rank structure in its police structure (including lieutenant general and major general). And the entire scene reconstruction clearly had the gaze of an outsider, the way Hollywood approaches Indian scenes in its movies. But we, in India, are not the audience. The scene has been created for South Africans, with only the essence of the over-the-top'ness intact. The song used (Jaan Pehechan Ho - Gumnaam, Shankar-Jaikishan, 1965) was earlier used in a Heineken ad in 2012. The line, 'that was way too extra' also seemed like the South African equivalent of, 'Yeh thoda zyada ho gaya' to indicate over-the-top. It was interesting to see a non-Indian brand and agency use a very-Indian element in their advertising. It probably is an indication that our over-the-top films are recognizable assets on their own, worldwide. Not very different from the over-the-top advertising from Thailand. Or Norwegian murder mysteries. Or Korean pop and TV shows. Unfortunately, Bollywood/Hindi cinema seems to have lost interest in over-the-top'ness. Or, Hindi cinema has been unable to produce interesting over-the-top'ness anymore, and that mantle has been successfully taken over by South Indian cinema, particularly Telugu films, and to a lesser extent, Tamil and Kannada cinema (Malayalam cinema is on a completely different trajectory, of course, though they too occasionally revel in this sub-genre). Telugu cinema, in particular, finds increasingly interesting narratives to place such over-the-top'ness in movies, and do it with total commitment, flair and style. Considering that a South African brand thought that it is worth using in their advertising, we should be owning this cultural facet a lot more openly and proudly. #advertising #marketing #creativity














