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Pulling apart the pipeline from our latest DICK'S Sporting Goods campaign. A spot moving this fast hides all the moving parts underneath that make it feel seamless, so here’s a real look Inside the Card. From early exploration and look dev to authentic athlete motion capture and all the viewport work in between. It's so awesome to see moments that existed for a second in the final spot get their own spotlight here. "Setting up authentic sports teams in animation from start to finish was a bit of a sprint. We started with motion capture and asset libraries, but every clip and asset got worked over by artists during the 2 weeks most of the production took place in, to get everything up to the authentic athlete standard we were targeting, and I think we achieved. Extra credit for the team this project rolling with a fresh pipeline and toolset to get there, and in style." — Aaron Dabelow #BehindTheScenes #Animation #MotionDesign #CGI

Sunny Side Down already had out-of-this-world drinks and enough chaos to make us ask an important question… “What if these beverages existed in real life?” So we teamed up with SinCityBartender, (Jason) to bring the world of the series off-screen and into an actual glass. What started as a creator collab quickly stopped feeling like promo and became a genuine extension of the Sunny Side Down universe itself. Also, we expected maybe one or two drinks. Jason made SIX fully curated beverages tied to the series. So yeah. Dude rocks... Thank you, Jason, for just getting us. #SunnySideDown #MAKEOriginals #IndieAnimation #SinCityBartender #CreatorCollab

Second campaign with DICK'S Sporting Goods!! Another new launch... the card is the hero, with the world of sport built around it. A lot of attention went into making everything feel authentic to the athletes, the sports themselves, and true to the brand. The goal was to signal this is for the people who’d actually use the card, without anything feeling overly flashy or forced. It’s also always a good sign when everyone’s aligned from the start and genuinely hyped about the end result. Here’s to another really fun one to build with the DICK’S team. #CreativeCollaboration #MotionDesign #Production #BrandPartnerships

The biggest challenge on Stressticles was making sure the tone reinforced the design, which centered around the same idea: if something feels off, don’t ignore it. A major focus in production was making the PSA feel more shareable rather than entirely instructional. So we did what we do best... built around a short runtime, used recognizable visual language, and all-too-familiar visual metaphors to help the message stay clear. So even with the sound off and scrolling up a storm, if you came across Billy here, you’d not only know what it’s about instantaneously, you’d want to stick around and hear what he has to say. In the end, the final result balanced entertainment and awareness without separating the two. #AnimationBreakdown #PSA #MarketingHealth #CreativeStudio

Crayola as the brief AND the medium. Yeah, we for sure had to show how this was made. This is one of those pieces where the concept and making of are truly just as cool as the final piece. The biggest reward in seeing how the piece was made is watching how much the process itself grew on the students. Learning how to actually build something together like a real creative team and, in a lot of ways... just trusting the process. This workshop isn’t just about making a cool portfolio piece, but rather the bigger takeaway is learning how commercial production actually works and, in this case, stepping outside your comfort zone to create something you never would’ve thought to MAKE. If you're interested in joining the fun... applications for the 2026 MAKE Commercial Animation Workshop will open in September 2026. #MAKECommercialAnimationWorkshop #Animation #CreativeWorkshop #CreativeStudio

MAKE is looking to add a Motion Designer to the team!! We want someone with clean design instincts, sleek animation skills, and a love for short-form storytelling that cuts straight to the good stuff. If you’re the type who thrives on nailing timing, finessing keyframes, and bringing new ideas to life with style, we want you… or someone you know who checks all those boxes. ;) 𝗔𝗣𝗣𝗟𝗬 𝗛𝗘𝗥𝗘: makevisual.com/job-opening-mo… If you have questions or know someone who’d be a great fit, drop a comment and/or tag a designer who should apply. #Hiring #CreativeJob #MotionDesigner #CreativeStudio

May the 4th be with you. Too many people in the studio love Star Wars to pass up the chance for a team build like this. We pulled artists from both the 2D and 3D teams and yeah, it’s epic. Each artist had a couple hours, jumped in to do their part, then passed it off to create one continuous fight sequence. We call this a long game of MAKE telephone, and it has become one of our favorite ways to just make something and push ourselves a bit. The only direction was tone from Spy vs. Spy and Star Wars. Lead Designer Jackie set the visual language early, then the rest of the team ran with it. #MAKE #StarWars #Animation #CreativeStudio

Crayons weren’t just the product... they were the aesthetic. Continuing the 2025 MAKE Commercial Workshop. The 2D team’s pitch was built around Crayola, and oooh did they commit fully: everything you’re seeing was done with crayons only. Instead of chasing polish, the team leaned into movement. Lines shift, color builds, and each frame carries the weight of the hand behind it, giving the piece an instantly recognizable look. “In 2D, the more you let go, the more personality shows up. What really stood out on this project was how the team used the limitations as a shared language. Everyone was working within the same set of rules, and that’s what allowed the world to feel cohesive.” — Danny Robashkin Producer Lucia Naples helped guide that process, keeping things moving as the team pushed ideas, adjusted in real time, and committed to choices without overworking them. For her, that’s really the point of the workshop: “Not just making a strong portfolio piece, but learning how to think and operate like a professional team.” Big congrats to the 2D team, you all did GREAT!: Eli Palleschi Mirabelle Lapenna Adelaide Reid Katherine Ferno Ava Phillips Grace Ha Nash Tanabodee Bryony Smith

Not everything’s easy to talk about… so we made it easier to watch. 👀 We teamed up with the Testicular Cancer Foundation and Omnicom to bring Stressticles to life. A PSA that leans into humor, nostalgia, and a little bit of absurdity to say something that actually matters. Inspired by that classic “Let’s All Go to the Lobby” feel, we built a world of familiar pairs where something’s always just slightly… off. From shoes to cherries to a cheerful walking pair of blue testicles (Billy Balls), the idea is simple: when something feels off, don’t ignore it. Early detection saves lives, and if we can make that message more approachable, more memorable, and easier to share… we’re doing something right. #TesticularCancerAwareness #MensHealth #Animation #CreativeStudio

MAKE is looking for Creative Generalists with Specialties... Artists who can do it all, yet have that one area they’re really amazing at. We care deeply about ideas, storytelling, and making work that makes people feel. Tools and techniques? They matter. But what we’re after is taste, curiosity, and a clear point of view. If you can work across disciplines, thrive in a team, and bring something only you can bring to the table... we’d love to hear from you! 𝗔𝗣𝗣𝗟𝗬 𝗛𝗘𝗥𝗘: ▪️ 2D Artists: makevisual.com/job-opening-2d… ▪️ 3D Artists: makevisual.com/job-opening-3d… ▪️ VFX Artists: makevisual.com/job-opening-vf… If you have any questions, thoughts, or comments, please share below. #MAKE #CreativeJobs #AnimationCareers #VisualStorytelling #CreativeCommunity

Episode 6. The finale.... This is it. The diner’s final stand. This completes Season 1 of Sunny Side Down, and yeah, we went out guns a-blazing. Watch here & now: youtu.be/SSjVkyQvVAU?si… #SunnySideDown #MAKEOriginals #IndieAnimation #TerminatorParody

Arguably one of the most important days to celebrate… World Art Day. We couldn’t wait to share this piece made with such intention by Marine during their summer internship at MAKE. #Art #Animation #AnimationIntern #WorldArtDay #MAKE

Did you wonder, “why a parody?” for Sunny Side Down? We did… and it’s because of that one special scene in Spaceballs ofc. Also, the final episode is nearly here, out 4.15!?! Keep an eye out for the premiere link. #Animation #IndieAnimation #SciFiComedy #MAKEOriginals

Two brands, both with strong identities. The challenge? Making them feel like they belonged in the same world. That was the unlock for Fruit Riot x Sour Patch Kids. Taking SPK’s sour then sweet chaos and dropping it into Fruit Riot’s bright, tropical world without losing either side. The characters needed to feel like they were truly part of that world, not just placed into it. A lot of work went into shaping their look and movement, defining the details that gave them texture and presence. Elements like water were built and refined to bring more energy and motion into the spot, rather than just sitting in the background. We had our hands on the project from concept through final, and everything was shaped through iteration. Each step built on the last, bringing all the pieces together seamlessly. #Projectbreakdown #Animationbreakdown #CGI #Commercialproduction #Creativestudio

We’re growing. So is how we build partnerships… so meet Ryan Romans, who just joined MAKE as Director of Creative Partnerships. Bringing experience across global campaigns, live events, and experimental production, he’s here to open the right doors and make the right work happen. “The studio’s cinematic, emotion-driven work and culture feel like exactly where I’m supposed to be. I’m here to connect brilliant clients with all of that, and to build long-term relationships where the best work happens again and again. The work speaks for itself. I’m just here to make sure more of it does.” — Ryan Romans Read more about Ryan and what’s next: makevisual.com/ryan-romans-di… Welcome to MAKE Ryan! 🤝 #CreativePartnerships #AnimationStudio #CreativeStudio #ProductionStudio #Advertising

Two sour icons, and one bite that’ll take you straight to the tropics... Fruit Riot x Sour Patch Kids is here. We partnered with Beyond Better Foods and Mondelēz International to bring this collab to life, blending two vibrant brand identities into one seamless spot. The idea was simple: Fruit Riot, but gone sour. That drove everything. Merging SPK’s iconic “first they’re sour... then they’re sweet” energy with Fruit Riot’s bright, tropical vibe to make both brands feel fully present, not just side by side, but intertwined. From start to finish, we had so much fun making this piece. Always love when a crossover looks as smooth as the partnership felt. From the jump, everyone was aligned and all in on bringing these tasty treats together. #Socialspot #Brandcollab #CandyCrossover #Creativestudio #Productionstudio

Our 2026 Summer Internships are open… but not for long. 👀 This is your final reminder. DON'T WAIT. Applications close March 31. This isn’t your average internship. ▪️ Will you be immersed in real creative challenges? Yes. ▪️ Will you have a crew of interns to grow alongside? Absolutely. ▪️ Will you MAKE a lot of cool work? 100%. So, ARE YOU READY FOR THIS? We are. And we can’t wait to meet you. APPLY HERE: makevisual.com/internships-su… Got questions? Ask in the comments or send them here: internships@makevisual.com #CreativeInternship #AnimationInternship #CreativeStudio #MAKE

You know these FRUITZ are abtho-luthly 100% EPIC! We got to go just a little wild in creating these social campaigns for GoGo squeeZ with One Horizon. Even short social spots like this go through a full creative workup: developing the character, dialing in the design, pushing the animation, and shaping the comedic timing. And when the concept itself is this absurdly playful (one of our specialties), the best move is simple: commit to the bit. #Animation #SocialCampaign #CreativeStudio

A global production mind just entered the MAKE chat. Nicolas Louckevitch is joining us as an Executive Producer, bringing experience across Europe, Latin America, and the U.S., with work spanning some of the world’s biggest brands. He’s stepping in at the perfect time as things ramp up across MAKE Originals and our commercial work, helping scale what’s next. Here to build strong partnerships, elevate the work, and make our most ambitious ideas real. Things are getting insanely interesting over here. Welcome to the team, Nico!! Here's more on Nico joining MAKE: makevisual.com/make-brings-on… #Production #CreativeStudio #NewHire #ExecutiveProducer

When the creator inserts themselves into their own show… but NOT intentionally. There you have it. Director Natalia Poteryakhin stepping directly into the strange little universe of Sunny Side Down as a young Yabba. #MAKE #MAKEOriginals #SunnySideDown #IndieAnimation #SelfInsert