Chiori Daniel Cole 🎬 retweetledi

Sometimes the biggest moves in this game happen in moments you least expect.
Back in 2014, when we decided to make Eko Hotel concerts a major part of our strategy, we knew the first artist we chose would define everything.
Naturally we went for Wizkid. He was buzzing at the time. We sat down with him at Sailors Lounge in Lekki, had a solid forty five minute conversation. But two things didn't align. The fee, and more importantly the structure.
We weren't just looking to pay an artist and hope for the best. We wanted partners. Reinvest the fee, own part of the show, and we all win together. Wiz wasn't interested in that route. And on top of that the fee we were offering wasn't what he had in mind either.
One thing I'll never forget from that meeting though. He didn't let his manager say a word. I think it was Seun or Segun managing him at the time. Wiz just looked at us and said "Baba mi sọ fún mi pé kí n sọrọ̀ fún ara mi." My dad always told me to speak for myself.
Respect honestly. No bad blood. Just business that didn't align.
As soon as that door closed, @Mansacole said "let's talk to @Olamide."
@SirPumba made it happen. Next thing I know it's a Saturday morning, not even 7AM, and we're at Badoo's place in Magodo. No long talk, no back and forth. Five minutes. Agreement, alignment, energy. Just like that, Olamide Live in Concert was born.
Same plan. Same vision. Different partner. Different outcome.
That moment taught me something I've never forgotten. Sometimes it's not about forcing who you think is the biggest name or who is trending at the time. It's about finding the right partner.
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