Manu Jerath

Anonymous #web traffic and #paid-ads data won't connect campaign spend to pipeline. We build revenue analytics frameworks to track the impact of #digital-marketing efforts on the pipeline and ROI. #MarketingAnalytics Source: marqeu.com/web-engagement…

Most teams think paid search is their top channel. #MarketingAnalytics data says otherwise. Last-click attribution hides the truth. For a client, paid search dropped from 12:1 to 2.3:1 ROI after multi-touch.Content jumped to 7.8:1 Content created demand. Paid search captured it.

When sales, #marketing, and RevOps each have a different Q2 pipeline number, that's not a reporting problem. It's an architecture problem. We fix the foundation with end to end implementation of #MarketingAnalytics infrastructure on the modern data stack.

Writing better and better SKILL.md and CLAUDE.md files is becoming more important every day than writing better code especially when it comes to #MarketingAnalytics and #B2BMarketing @AnthropicAI @marqeuinc #AI

Such an interesting contrast when it comes to CapEx. Wonder what Apple is cooking! #AI #DataCenters #stockmarkets

This cheatsheet lists the most commonly used uv commands. A good resource! mathspp.com/blog/uv-cheats… #Python #DataNerds @marqeuinc

Even after 2 months of #macOS Tahoe, I still miss the mickey mouse pointer. This needs to be fixed @Apple. #macbook

There is some degree of truth to this 🤗 ⁦@marqeuinc⁩ #MarketingAnalytics #DataNerds

@Apple - please bring back the older “Mickey Mouse–style” hand cursor and pointer in Tahoe that was used in previous versions of macOS. The new pointer looks like Windows and that is outrageous. #MacBookPro

We were in the era where we could give "prompts" to the #AI agents to do stuff for us. Enter "prompt builders" - we give prompts to first build the "prompts" and then send the AI built prompts to the #AI agents. #AGI 🤣

Hating to use the terminal to almost loving (and preferring it 😬 it) - thank you Warp! @warpdotdev #DataNerds @marqeuinc

To the point, high level overview of the differences between @pandas_dev and @DataPolars realpython.com/polars-vs-pand… #DataNerds #Python #FridayWisdom

To be able to trade in tax-slots is the best thing that @RobinhoodApp has done. It can make such a difference to the loss-gain numbers in a given FY. #StockMarket #Robinhood

The value @Snowflake #AI & #Cortex deliver is awesome. Having an #aiagent up & running within the walls of DW and especially on your #data models & semantic views is a game changer Best part, via a PY script, we can automate real-time key insights via slack! #DataNerds #Python

Working with #ChatGPT, it always ends with asking follow-up questions after providing the answer to the original ask. Many a times, I feel bad to end the conversation (once it answers the original ask) & leave the thread with last un-answered follow-up question😂 #AI-Emotions

#S3 to @Snowflake ingestion via Snow-pipe cuts down the dev time and possibility of errors. Once the integration with the S3 bucket is established, any new data in the bucket lands in Snowflake Staging on it's own and can be then tasked into a table. #DataNerds #Python

#MCP driven future communications protocol - no waiting for slacks, emails, just have #LLM ping the authenticated MCP server and #json out put is ready to be consumed. theoryvc.com/blog-posts/the… #Python #DataNerds

as much as I hate picking up the phone to talk to any customer support vs just chatting, almost all the time resolutions are more favorable and faster when you are just able to talk to someone and explain your situation.

#AWS SES tracks all #email #marketing metrics. With a SES #python client, data is extracted, stored @duckdb for perfect dashboard with @pandas_dev based off my #SES email marketing app! #python capabilities keep on amusing me, every day, STILL. #DataNerds @marqeuinc

Sequence based Email #Marketing has always been a challenge especially for small teams. The platforms are expensive, rules are notorious. With AWS, built an email marketing app for hyper-personalized sends. With SQS, all metrics are available. #EmailMarketing #AWS_SES #Python