Marcelo Somers

I’ll say the thing no one is saying: design culture is broken in lots of companies. Often design teams & designers are the most resistant to change org in the EPD triad, with highly vocal AI opponents, and little skill or interest in the art of campaigning for influence or resources. Won’t hold a number like a PM, not yelled at about timelines like engineering. While I have brought design topics to the board convo, not a single board has pressed me our design talent, strategy, or velocity. Most teams treat design like a tax they don’t want to pay, and those that *do* take a deep interest and want to invest in design get back big “get out of my figma” energy. And if you’re too precious about craft to dirty your hands with the dark art of corporate politics, good luck getting more headcount. If a PM or engineer can get 85% there with tailwind and a dream, you better come to the table with more than “I represent the user.” Great designers are worth more than almost anyone on the team, and I’ve worked with lots of gems, but this is 0% surprising to me.

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