Marcus Le

@i_mika_el Yea post is the product and engage reply is distribution, like im talking to u as friend. But my product still working like shitty so even me not really confident to introduce

@marcusleovn then X is still a bet. I would track conversations and signups, otherwise posting there can become another checkbox too.

The lesson you missed as solo founder 👇 Omnipresence is a scam invented by marketing gurus with 50-person teams. You are one person coding in sweatpants. Act like it. I caught myself doing this exact idiot behavior this morning. The fastest way to kill your solo startup is trying to be everywhere at once. I had a dozen tabs open. I was planning a newsletter launch, mapping out a LinkedIn strategy, and wondering if I needed to buy a ring light for short-form videos. Then it hit me. I was just avoiding the real work. When you try to post on five different platforms, you aren't doing marketing. You are just checking boxes so you can tell yourself you had a productive day. It feels like progress, but it is actually procrastination. You spread your focus so thin that none of your content actually hits hard. It’s all aggressively average. Every time you switch from writing a thread to filming a video to formatting a blog post, you pay a massive mental tax. As a solo founder, your brain capacity is your only real asset. If you dilute it, nobody sees your product. And if nobody sees your app, it doesn't exist. Building features in the dark does not pay the rent. The harsh truth for indie hackers? You don't need to be everywhere. You just need to be exactly where your customers already are. Finding your channel isn't a guessing game. It’s basic logic. If you are building a B2C diet app, your customers are scrolling TikTok and Instagram. They want visual proof and quick dopamine hits. Go there and make videos until your eyes bleed. But if you are building B2B software for corporate accountants, stay far away from TikTok. Nobody is buying complex financial forecasting tools because you pointed at some floating text on a screen to a trending pop song. You need to be sending ruthless cold emails or dominating LinkedIn with case studies. It sounds obvious. But as founders, we constantly lie to ourselves. We see some random influencer go viral on YouTube and suddenly think we need to pivot our entire strategy to copy them. That is how you end up with zero paying customers, a dead product, and a burned-out brain. I am building a SaaS tool specifically designed for X. My entire target market is right here, reading this exact timeline. They do not care about my blog. They do not want to see my face on a reel. So why was I spending even one second thinking about SEO keyword density or Instagram? It’s pure distraction. It’s shiny object syndrome disguised as a growth strategy. From today forward, I am cutting the noise. I am putting 100% of my marketing energy into X. I am going to make this my primary engine and completely ignore the rest of the internet. Here is the only marketing framework a solo founder actually needs: 1. Figure out exactly who is desperate enough to pay you. 2. Identify the single platform they use to waste time or solve problems. 3. Camp out there. 4. Post every single day. Let the other platforms rot. You do not have the time, the budget, or the sanity to conquer the entire internet alone. Master one channel. Make it the best it can possibly be. Make it print money for your business. Once you hit $10k/MRR, you can hire a freelancer to distract themselves with Instagram for you. Until then, put the blinders on. What are you building, and what is your ONE platform? Drop it below. Let's see if you are overthinking it like I was.

"Only when a mosquito lands on your testicles do you realize that there is always a way to solve a problem without violence." Day 56 as a solo founder, building a SaaS while working in a hotel

@__vvooppe_ is it a tool help people land a job ?

@marcusleovn I'm building a niche B2B tool, focusing solely on LinkedIn

@alexabelonix Here your invitation

@marcusleovn where’s my invite to your empire tho

Trying to empty my brain today Just chilling, resetting, and accepting good energy only: I am healthy I am wealthy I am rich I am that bitch This is literally how I program myself into becoming a wealthy, tech-savvy, independent, self-made baddie with a toned body p.s. I fucking love kickboxing In a world of women choosing high heels and pole dancing classes, choose violence 🥊

@malakhovdm Same experience here. Cross-posting gave me impressions. Replying to people gave me users. Conversations beat broadcasts almost every time.

@marcusleovn I wasted a weekend wiring up cross-posting to four platforms, checked back a week later and two of them hadn't produced a single reply. The channel that actually got me my first conversation was the one where I just replied to people.

@i_mika_el Ooh now just only me, but i believe it will bring customer

@marcusleovn did X already bring you customers?

@alexabelonix Thanks for that and i must follow u

@marcusleovn you’re one of my must-follows, Marcus 😉 🤝 just gave you a follow :)

@i_mika_el Its X only

@marcusleovn which channel survived after you closed those dozen tabs?

just made this girl by capcut i took the image of the girl and ask to create the video

With AI, any idiot can build an app in a weekend. But 99% of them will get exactly zero users. Building is no longer the bottleneck. Getting attention is. If you can't market, your clean code is just expensive poetry. How are you getting your first 100 users?

AI isn't giving developers "brain rot." You're just using it to hide from the only hard work left: marketing. As a solo founder, shipping features used to be the ultimate bottleneck. You could spend three weeks chasing an obscure database bug just to get a basic payment portal working. You felt productive because you were sweating. Now, building the product is a joke. I barely type syntax anymore. I just tell my AI assistant what I want, and the task is done before my coffee gets cold. But here is the ugly truth about building software today. Making the app exist is incredibly simple. Convincing a stranger on the internet to pull out their credit card is harder than it has ever been. I used to think my only job was to write clean architecture. Now my actual job is to write compelling content. And let me tell you, hitting that wall left me bleeding. Going from a dark IDE to a blank white Twitter draft is terrifying. There is no compiler to tell you why your post failed. I sit there staring at the screen for an hour. What makes a good title? How do I engineer a hook that sparks curiosity without sounding like a scammer? What is the magic call-to-action that actually converts a random scroll into a paid subscription? Every time I try to write marketing copy, I feel like an absolute idiot. It feels like I am starting my career entirely over from scratch. But then I remembered how I started coding. Staring at a failed Twitter hook today is the exact same feeling as spending four hours blocked by a missing semicolon on day one. Writing content and doing marketing is the same muscle as programming. It is just a different syntax. Writing a viral piece of content feels impossible at first. Your first ten posts will get zero likes. Your first landing page will convert at zero percent. But give it a few months of daily practice. You stop guessing and start fixing the actual bugs in your marketing logic. You realize your landing page headline is bombing because it pitches a shiny new feature instead of fixing a painful problem for the user. You notice your cold emails are getting trashed because you are talking about your tech stack instead of their lost revenue. You patch these bugs one by one. You figure out human psychology through trial and error. This brings me back to the myth of AI brain rot. Brain rot does not happen because a robot writes your Python scripts. Brain rot happens because you stop challenging yourself. It means you hit a wall and decided to stop climbing. If you let AI write your code, and then you just sit there enjoying your free time, you will lose everything. AI was built to automate the easy stuff. It exists to push you up the ladder, not to let you take a nap. If you keep hiding behind your terminal, you are not going to make it as an indie hacker. Your competitors are taking the sixty hours a week they saved on coding, and they are dumping all of it into distribution. They are learning how to sell. They are building audiences. Stop crying about your coding skills getting rusty. Nobody cares how you built the product. They only care if it solves their problem. And you are the one who has to tell them that it does. The code is cheap now. Human attention is expensive. Your brain isn't rotting. It is just begging for a new, harder problem to solve. Go do the hard thing. What is the biggest roadblock you are hitting with your marketing right now? Drop it below.

Jfc

@malakhovdm All advice just distraction

@marcusleovn Tried manual grind for a month. More engagement, zero code shipped. Stopped taking endurance advice seriously after that.

Every solo founder thinks the secret to a $50k/month SaaS is grinding 14 hours a day on a laptop. I have bad news for you. Physical endurance is not a marketing strategy. The internet is full of gurus telling you to just "put in the reps." They promise the algorithm will eventually reward your blind obedience. They tell you it is just a numbers game. So you follow the generic advice. You sit down and decide to crank out 60 short-form videos in a single weekend. You don't plan the hooks. You don't script the ideas. You don't even think about who is actually watching. You just hit record. You ramble about your clean codebase, your new Stripe integration, and your dark mode feature. Then you smash publish and wait for the money to roll in. You check the analytics an hour later. You got exactly 100 views. You get mad. You write a massive forum post complaining that marketing is a scam and the algorithm hates you. No, the algorithm doesn't hate you. Your content is just terrible. You worked hard physically, but you didn't work hard mentally. Physical work is easy. You just sit at a desk, chug coffee, and type until your eyes bleed. Mental work is painful. Thinking means stopping the assembly line. It means asking the terrifying question of why nobody cares about the app you spent six months building. Let's look at those 60 videos again. A founder who actually does the hard work of thinking doesn't just hit record. They engineer the entire process before the camera even turns on. They break marketing down into a brutal, calculated system. Step one: How do I make them stop scrolling? They don't start with a generic greeting. They write a hook that grabs the viewer by the collar. A contrarian claim, a specific number, or a problem the user faces daily. Step two: How do I make them stay? They introduce a gap in knowledge. A painful bottleneck the viewer didn't even know they had. They make the viewer feel understood. Step three: How do I deliver actual value? They strip away all the fluff. No throat-clearing. No rambling about the weather. Just a simple, actionable truth the viewer can use right now. Step four: How do I get them to my product? They don't just point to their profile. They tell the viewer exactly what link to click and exactly why it will solve the problem they just talked about. That is what it means to work smarter. You have to map out the entire psychology of the user instead of just checking a content box on your daily to-do list. Volume is still important. But blind volume is completely useless. The sheer quantity of your output has to be matched by the quality of your thinking. If you make 10 videos while actively obsessing over how to improve each one, you actually stand a chance. You look at the retention graphs. You see the exact second where people got bored and swiped away. You realize your pacing was too slow. Or your microphone was too quiet. Or your hook was too weak. You fix that exact mistake in video 11. After 100 videos of doing this conscious iteration, something magical happens. Your next 10 videos will pull more views, more clicks, and more paying users than your first 100 combined. Because you didn't just build a massive backlog of ignored content. You built an actual, repeatable skill. As a solo indie hacker, you don't have a marketing department to do this thinking for you. It all falls entirely on you. If you just put your head down and grind blindly, you will build features nobody asked for. You will market to an audience that doesn't exist. Stop mistaking motion for progress. Working smarter doesn't mean finding a lazy shortcut. Working smarter means thinking better. Are you actually thinking about your growth, or are you just clicking buttons to feel busy?

Waiting for the right time to launch is smart. Waiting too long is pathetic. A few weeks of patience keeps you from shipping absolute garbage. But waiting 6 months? You aren't strategic. You're just scared they'll call your app ugly. When are you shipping?

Everyone thinks solo founders want to change the world. Wrong. We just deeply despise the 9-5. I didn't learn marketing to leave a legacy. I did it so I never have to ask a boss for permission to go to the dentist again. What's your real reason for building?

@MaxHirsch13 You just punch my face

“I don’t have time to film myself” Brotha you’re spending more time scrolling here than 5 videos would take if you just locked in

@marclou @jackfriks Wow good dad

You from the future: “Hey jack, you’re worth $50M at 50. Honestly I’m not surprised. You’re smart, pragmatic and work hard. The free cookies are now a commodities. You can buy like 10M of them and still own $40M. But your health is not. Despite our hard work on not dying, we still can’t undo health damage from unhealthy food. Please take care of your health It’s hard to fathom, but it will be your #1 regret when you get older” (Your friend / internet dad who loves you ❤️)

today is my first time in an airport lounge instead of waiting at the gate for 2+ hours WHY DID NO ONE TELL ME THEY HAVE FREE UNLIMITED MILK AND COOKIES??? also much quieter and spacious and free buffet too?? free beer? good wifi?? couches!! wtf