Marc Zuzolo

@dennishegstad yes, customer service team, they should already be trained / familiar with the brand voice

do most DTC brands have a community manager or someone that is actively responding to *all* comments on paid advertisements? why/why not?

@dennishegstad @EggrolI @vigilanceio Is this a low key marketing campaign for @vigilanceio? Haha

@EggrolI we got your back fam 🤝 @vigilanceio

Sharing dumb mistakes that I made so you can avoid it We had an internal coupon code test100 that we forgot to put a limit on It got leaked and 63 people used it Most were shipped before we caught on since we don't check every order Don't be like me, go check your codes

@ImChaseMohseni Totally, also something to be said that it's an audience you wouldn't be reaching otherwise. Assuming all these margins are in the target range

@marczuz If your price is prohibitive to those eyeballs it’s pointless. All depends on target demo and their price sensitivity.

If TikTok CPM's are 5x cheaper than FB/IG But AOV is 5x lower + long term LTV is similar, is it really a better performance channel?

@orenmeetsworld $3.99 for a can of soda is not a good thing

None of these brands existed seven years ago This is my local indie grocer not even Erewhon or some wild boutique shop You should be building

@dennishegstad Should DTC founders be angel investing in other brands? what’s your take

your DTC angel investments are going to $0 because the founders spend more time on consulting/courses than building their brand not because they didn’t find product market fit

@markjenney Just sent the DM! Thank you!

@marczuz This is great DM me your address I’m sending you a bottle.

What's the best way to split test your main Airbnb/VRBO photo? I'm going to send a bottle of Vermont's Best Maple Syrup "Runamok Cinnamon + Vanilla Infused" to whoever posts the best idea.

@markjenney Yea, probably IG because it would be more focused on the single image. Run it as a slideshow ad with like 4-8 images. You can see which of the two images led high % into to swipe through the slideshow or see which image lead to more link clicks.

@marczuz What platform would you run the paid ads? FB/Instagram?

@pjotrsem @cmikulin You can easily grab video file from chrome console

@cmikulin What about Tiktok Creative Center download video issue. Its a different story.

Want to save a video ad from the Facebook Ad Library? Hit play on the ad, right click save as, then rename the file name to end with .mp4 Collect your money. You're done. Send me the bill.

@nickcalacanis @_rachelbraun @wimonsool

@_rachelbraun will never forget my $5 sweatshirt

Randomly selling these totally unrelated to any current news! (unworn, $100)

@hqspider would have been more on brand to go with richmond

Marquette is literally asleep rn so technically we’re still winning #SlingSleepers send 50k plz

@NYIslanders 98.8

It’s almost time for the #NHLAllStar Skills Competition! ⭐️ Drop how hard Pelech’s shot is going to be below (in MPH). Whoever comes closest wins a signed puck!

@soundslikecanoe Export orders, filter orders that only contain top selling product, run count of other products included in those orders. Should get you result pretty quick

Question for you Shopify nerds: What's the easiest way to find out what combination of products make up my highest volume of orders? For example, I want to find out if more people are ordering: Razor + blades OR Razor + shaving cream etc.

@samuelthompson @marshal Pretty sure its against Apple policy / ToS to automate iMessages

@marshal We started using an iMessage API to cut the spend per message out entirely. Happy to chat about it 🤙🏻

Text message marketing is crazy expensive compared to email marketing. At Peel our email list is 4x larger than our text message list, but the text message marketing bill is 4x higher than email marketing bill. I’m not convinced the better open rates outweighs the cost.

@codyplof @aaronpaulos @ashvinmelwani These started as media/content brands and then created product lines - not sure it's quite easy to do the other way around. Any examples?

@aaronpaulos @AthleticGreens @ashvinmelwani @drinkolipop @house__of__wise So I agree those brands storytell well. But from what I know they don't have media arms with large owned audiences. I could be wrong through. I'm thinking along the likes of Glossier, Barstool, Netflix, etc.

Agree. Start with equal emphasis on storytelling and community and not just on pretty packaging and DR campaigns. Few brands doing this now - @AthleticGreens, @ashvinmelwani at Obvi, @drinkolipop, @house__of__wise to name a few.

@TheEpicAudi @ash__tag That’s quite the shrine you have

Kinda proud of myself: One of my goals for 2021 was to get back into homebrewing & doing it right. I give you Broken Bell Brewing & the first signature beer “Fall Brawl Lager” Shoutout to all my test subjects over last few months & @ash__tag for the logo. 100+ made #Beer 🍻

@seanfrank Would be great to do a thread with a few strategies you use to scale/manage 5000 creators 🙌

Ridge loves youtube. Our goal is to be everyone's first sponsor. We have sponsored over 5000 creators in the past 3 years. But this week we did something I have wanted to do for years.

New MacBook M1 calls for a rare celebratory tweet 🎉

@hqspider Rip

RIP Pop Smoke