Mark Chepelyuk
9.2K posts

Mark Chepelyuk
@markchepel
Learning to ask better questions 💭



Epic Gardening founder @KevinEspiritu explains how selling raised garden beds kicked off the process that took his media business from $250K to $7.1M in under 3 years: “The beauty of having content is that you kind of get a pre-validation engine for what you might want to put out there. There was this raised bed I had — a metal garden bed that had been sent to me — and I was like, this is the thing I get asked the most about, so I’ll figure out how to sell it." "I didn’t even know who gave it to me initially, so I tracked down the manufacturer. It was an Australian company, and I just kept emailing them every quarter. I was like, can I sell this? Can I sell this? They said no, no, no, no, no. They eventually said yes. I think I had $70K in the business bank account. I spent $40K on a shipping container." "I made an Instagram Story, and said, hey, all these beds you guys keep asking about are here now. I have 550 of them. They sold out in two days. I used that cash to buy another container. Sold that out in two days. So by the end of the year, I think we did a quarter mil just on that. So the business doubled." "And then, of course, setting that up before the global pandemic was insane. So we went from $500K to like $2.8M to $7.1M the next year, and then raised a Series A." "But yeah, I mean, immediately I was like, oh, this is obviously the actual revenue driver behind this business."





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