Mark E.C. Smith

@Wychavon why do you need 7.7% more money from me this year?

@thetimes Don’t take this up. I took this offer, every single month I have to spend an hour on the phone as they set the payment to take £9.99. They are incapable of fixing it. They won’t cancel it. They are useless

Never miss the stories you love with a Times and Sunday Times digital subscription. Only £1 for 3 months. Limited-time offer

@tim_cook Hi Tim - any chance you can fix your AirPods from having a mind of their own. Changing volumes and needed an engineering degree to figure out how to turn all these ‘smart’ things off is not what I signed up for when I sent you the £££ for them.

iPhone 17e, iPad Air, MacBook Air, MacBook Pro... And now, say hello to the all-new MacBook Neo! We’re so excited to bring the magic of Mac to even more people around the world.

We are encouraged to go by train. It costs a fortune, the WiFi is crap, catering for a 2.5 morning journey is lemon muffin and crisps. Utter rubbish @GWRHelp

For Mental Availability Assessments, we only talk to buyers of the category and not consumers - For screamingly obvious reasons.

@piersmorgan That’s class! Nice one

My day being an unbearable prick.

@satyanadella Any chance you can have a go at the Authentication App where to log into it needs the very code to log in. Locked out of account for days.

With the Excel World Championship underway, I decided to take the M365 Copilot digital challenge. I’m no World Champ… but thanks to Agent Mode, I held my own!

@satyanadella how long is acceptable to be logged out of an account due to a flawed Authenticator app that continues to ask for a code to log in but needs a code to log in.

@richardashcroft Let's see if we can make someone's day. I cannot make the gig tonight @TheCoopLive. The seat is 244, Row15 Sec109 - Are you in 243 or 245 and want to take someone? Happy to transfer this ticket to anyone who genuinely wants to go. Don't want any ££ for it.

@KemiBadenoch How?

It’s time to leave the ECHR👇

Job No.1 in the quest to sell more is to first get your brand linked to the category. THEN work on driving mental availability by having your brand come to mind in buying situations / category entry points. Do this in order. No matter how boring it feels, your CFO will thank you

@DaleVince @The_TUC @hopenothate Was each person asked all 80 x questions or was this split up into separate research studies. I ask because anything over about 25 questions starts to place such a cognitive load on the reapondent that the quality suffers. Genuinely interested how you did this.

I wanted to know what Britain really thinks. So I commissioned the gigapoll.co.uk Working with the @The_TUC and @HopenotHate we asked 40,335 people 80 questions. Right wing media and politicians want us to believe Britain is broken… Brits see it differently.

here you can take a Mental Availability Review for your brand. Come on, see how you do mentalavailability.smilingcfo.co.uk

Sometimes you get a fraction of a second to land your stuff Brand Codes Category Entry Points Brand Codes Category Entry Points Want to do a free Mental Availability Review then head over to our place

@richardashcroft YES!!!!!!!!! Just got tix for Birmingham YES YES YES Get In.........

The pre-sale for the Glasgow, Birmingham & Newcastle shows is now live! Pre-order ‘Lovin You’ from the official store to receive a pre-sale link + code - store.richardashcroft.com

@gbbf How many beers are present?

⏰ ONE DAY TO GO! ⏰ The Great British Beer Festival kicks off tomorrow – and we can almost taste it. Thousands of beers, epic street food, live music, games, and good times await… Will you be there? 🎟️ Final tickets here: orlo.uk/BQKkS #GBBF #BeerFestival #CAMRA

@richardashcroft You. Were. Fantastic.

London was incredible

Still my favourite video of all time, hope this legend is raising a glass to the big man tonight

A Mental Availability Assessment showing brand owners where to focus and how to win. Move your brand scores to a +5 (and above) means you have secured a mental advantage which is the goal of brand growth by coming to mind in buying situations #mentalavailability

Making it a lot harder for people who buy the brand to find you on the shelf. That's not what the CFO signed off on, for sure. Protect your brand codes. Fight for them. Do not set fire to them.