Dylan Carpenter

@spect3ral Claude

I built 10 Claude Code skills for Meta Ads They're free. Here's what they do: 👇 Operations: bleed-check: finds ad sets burning cash with zero conversions, pauses them rebalance: shifts budget from losers to winners automatically fatigue-scan: catches creative fatigue before your CPMs spike weekly-report: pulls KPIs, compares WoW, sends to Slack Creative & Intelligence: spy: scrapes competitor ads from the Ad Library, diffs weekly bulk-creative: generates 50–500 ad variations, renders to PNG hooks: writes 50+ copy variations using PAS, AIDA, BAB frameworks deploy-ads: reads a manifest, creates campaigns via API in minutes Setup & Architecture: setup-capi: generates production-ready Conversions API code audience-audit: finds overlap, maps funnel stages, fixes exclusions How to use them: Drop the .md files into .claude/commands/ Set your Meta access token Type /bleed-check, /spy, /hooks — it just runs ~25 hours/week of manual work → automated. No complex setup. No code to write. Just slash commands. Full skill files + setup guide in the article. Comment "CLAUDE" and I'll share the link (must be following!)

@ryankoonce Badass! Will check this out.

@marketerdylan Yes we have a data export feature at attributionapp.com and will be opening all the data to mcp soon. Huge win for people building ad managers in OpenClaw etc. It's the only way to get user level cost data for accurate ROAS across channels.

- Meta AI reporting question/ask. Has anyone created anything cool where you can pull meta ads API data + northbeam with either claude/grok/gpt to get breakdowns daily/weekly? Have a few very large spending accounts with a ton going on and want to find a cool way to get AI to help with decisions/reporting vs bouncing around a bunch of platforms.

@victorcardenas @slashapp Cashback

If you run ads, you’ve probably heard the news: Meta is banning credit card payments. Which means no more points/cashback on your largest expense. That’s millions of dollars in lost profit overnight. Today, @slashapp changes that.

@Peter_Quadrel Ai

NanoBanana 2 just made your static ad agency obsolete. And I just open sourced the entire tool. Drop your product page URL. It pulls your logos, product images, fonts, colors, and brand voice automatically. Builds a full brand guide for you. Then generates ad creatives at scale using nearly 4,000 high-performing ad templates across 8 niches. It dynamically matches the best templates to your brand and brief. Here's what makes it different: → Instant resizing Get any ad in 1x1, 4x5, 9x16 with one click. No regeneration. No broken text. → Highlight-to-edit See an issue? Highlight the area and tell it what to fix. → Multiple brand profiles Run different brands or segments from one tool. → Auto persona building from real customer reviews → Multiple QC loops on briefs and final assets Catches AI-isms before you do. → Upload your own templates or use ours Runs locally. Just needs your Claude and Google API keys. This is the lite version of what we use internally. You get the full finished tool AND the open source code to make it your own. Creatives still design the system, this handles iteration and scale. Want a copy to download? 1. Like this post 2. Comment "AI" Will DM you the tool along with a tutorial shortly after.

@rokhladnik @Meta Yea getting screwed with some pretty hefty budgets. 0 luck with any sort of refund/credit as they keep going back to the "your daily spend may fluctuate up to 75%" which is absurd. They really make it impossible to explain why this happens.

🚨Massive overspending/budget pacing issues happening on @Meta right now🚨 Random between ad accounts Daily budgets spent or even overspent (150%) within the first hour It applies to freshly launched campaigns/adsets, and it's now happening to previously launched assets as well No pattern, random

@gabrielecomand I personally never use cost caps. We've really pulled back spend if anything. Still doing a ton of creative testing. Ad metrics healthy. But conversion rate just sucks. I'd personally just pull back spend a bit to play it safe for when things pick back up.

@marketerdylan @marketerdylan do you recommend switching to cost caps to limit losses? My offer was converting at 10% before everything crashed overnight and now conversion is below 1% which doesn't make any sense lol i'm losing money every day because i don't have great retention in place

How's your meta performance been the last 7/14 days? Seeing weird performance trends in quite a few ad accounts across the board. CPMs not too crazy. Traffic consistent. Just lower conversion rates. What about you?

@gabrielecomand Yea it's been a mess. Seeing the same in some other groups I'm in and what not. Getting a pulse check for others is helpful lol.

@marketerdylan worst performance i've ever seen. I started getting bot/spam comments and DMs and my ROAS coincidentally went from over 2 to 0.5 (haven't recovered yet). Idk what's going on.

@CTtheDisrupter @jordanhaswings @iamshackelford 1

What you said with everything here is that the succession failure of the ad account seems to be tied to the ability to acquire new customers into a successful business model And that’s a great example of where CPA has a very little to do with profit volume Let me ask one other question How many offers?

Friday. Moderated by @iamshackelford. Debate with @CTtheDisrupter. The Proposed Resolution: Resolved: Increasing creative volume improves Meta’s learning efficiency and total account scalability. @CTtheDisrupter recommended a twitter poll to pair with the discussion. Let me know if you dislike that topic.

All the above. Good biz model. Good on platform metrics. Good back-end metrics irrelevant to meta or any other paid channel attribution. The more test and find success different than what’s currently working, the better on platform metrics look as well as back-end metrics which is our source of truth. LTV is cool and they look at it more, but I’m looking immediate cash flow. Have 2 ad accounts in this bucket. More we test. Better everything does. The slower months we’ve tested are usually our worse months. So there is a direct correlation. Everything dies at some point so to mitigate risk, find more winners at scale. It’s a never ending wheel.

is that data based on Cash Flow... and LTV or platform attribution? and is the data discrete from the business model? essentially... does the volume aid in incremental growth and more importantly has it been net positive the elevation of net LTV and the Revenue Floor or is it a good business coming out of summer and the ads have little impact (at over $200k, the ads are NOT the reason you got there)

Woke up. Scaled up another ad account to $50k/d. Then slapped a rhinos butt. Successful day.

@Bbruhis I’m game. Tried earlier this year but they weren’t doing telemed. But now have others who want to try outside of that.

AppLovin is a big arbitrage opportunity for DTC brands headed into Q4 This is the one data point you need to take advantage! AppLovin onboarded a ton of DTC brands onto the platform at the beginning of the year. The only catch was that you had to be spending a lot on other platforms because it was a manual onboarding process. They paused their onboarding mid-year, and it is clear that the primary reason for the reduction in discovery is a drop in advertisers actively spending on AppLovin. Advertisers who continue to spend are now seeing a higher average share of discovery through App, with App driving more than 4% of discovery on average for advertisers that are actively spending there. This is a great sign for advertisers heading into Q4, indicating a platform that drives sustained impact with not a lot of competition. And AppLovin is opening up self-serve onboarding tomorrow! If you want to test it out for your brand, I have some referral codes for a 5k ad credit (terms apply)

Yea on day 3 I start bumping it up. Usually $100/d as long as it’s consistent. So MTD for one brand so far, have launched around 90 creative tests. All in their own ad sets. As of today’s sitting on 35ish active. All getting bumped up by the day. Once they get to $2-$3k/d in spend I just throw them in an ASC. BUT I do also still scale them up in creative testing. So within 14 days, can usually take 1 test to about $1.2k/day. Sometimes more sometimes slightly less.

@marketerdylan Awesome. How quickly will you increase the budget on a "Winner" in creative testing? 3 days? 5 days? A certain number of purchases, like 25 purchases?

Q for media buyers: If you test in a sandbox (not ASC), what budget are you using for your creative tests, and how long are you letting your creative tests run before you increase the budget and/or move the ad into a "scaling" campaign?

Man this has been such a pain in the ass to fix. I haven’t been able to get any reversed. And that’s across a bunch in the telemed, supplement, cpg space. I’ll use blotout to have the do custom events and all the server side wizard shit and they seem to be able to fix it where you can start optimizing for “purchase” events. Happy to make an intro. I don’t get a kickback for it. But at this point, I probably should lol.

@andrewfoxwell Test

We've developed THE test for media buyers to take to verify that they've got the chops. Covers buying, creative, measurement and more. 50+ questions and updated weekly. I need 20 beta testers. Reply TEST and I'll get it to you. It'll be paid past this point (unless you're a Foxwell member)

@iamshackelford Treat yourself to some in n out

Some long ass days this week sheesh

@JasonJh1319 Such an extreme new norm haha

@marketerdylan It's the new normal, but yeah

Anyone else having CRAZY pacing/spend issues on meta? I'm noticing this across 3 ad accounts with $50k/day+ budgets. There is the new 75% fluctuation thing which is lame, but we're going from over spending by 50% and then underspending by 50% literally everyday. 0 ad policy issues. No fatigue issues. No reason from our reps. Anyone else dealing with this? Spend so far even today at 10 pm is what we have at 10 am. It's absolutely bananas.