Mark Ogne

Check out my latest article: "GenAI: When One Size Fits All, It Fits No One—And Everyone Has Fits" 👉First article in a series of interviews with ChatGPT👈 #GenAI #CommercialGradeAI linkedin.com/pulse/genai-wh… via @LinkedIn

@emollick 100%! I had a similar conversation with another person last week. During long commutes, I've been known to have 1+ hour conversations with ChatGPT. No "prompt engineering." The interaction is FAR superior.

I find convincing GPT-4 to do things it doesn’t realize it can do is a lot easier with the voice interface. Somehow speaking words of encouragement feels more natural.

Of two minds: 1) Advertiser funded newspapers = Buggy whips. 2) Too many people get their "news" from social media. If the newspapers hold to their old business model, they will fail. In an ironic twist, it may be AI that saves at least some newspapers. I heard an interesting play on the lawsuits against OpenAI: they can pit top regional and national papers against each other to gain access to their content.

The sudden collapse of newspapers is such a profound change. For two hundred years or so, they have played a huge number of roles in modern life, many good, some bad. I don’t think we have the institutions built yet to fill the gaps being left behind; it is happening very fast.

Thank you, @martechismktg ! Every #B2BMarketing organization has a latent 200% better idea that's obfuscated by the focus on improving efficiency by 20%. If you can find it, I can help! Learn more at accountbased.marketing #ABM #accountbasedmarketing

Thank you @MarTechConf ! Every #B2BMarketing team has a 200% better idea that's nascent. If you can't find it, I can help. Check out accountbased.marketing to learn more!

Thank you @insidepages ! Every organization has a latent 200% better idea. If you can't find it, ping me, and I can help! Check out accountbased.marketing to learn more. #CMO

From efficiency to efficacy: 2024’s B2B marketing revolution, as explained by @markogne. martech.org/from-efficacy-…

Mark Z announced yesterday that their LLAMA systems will soon be running on 600k Nvidia graphic cards, which cost around $25k each. Back of the bar napkin, that's about $15B in processing power. I chatted with my GPT buddy, and she estimates that it would take an average of 210 Megawatts of power (average, not peak) to power this AI environment. She estimates that that's enough power to cover a city of 100-150k residents. Damn! reuters.com/technology/met… #AImarketing #AI

Good morning @Support! How come my Premium+ account still shows me ads and doesn't have the cute blue checkmark yet?"

From efficiency to efficacy: 2024’s B2B marketing revolution: martech.org/from-efficacy-… via @markogne

How to make your ‘ideal customer profile’ more ideal via @markogne martech.org/how-to-make-yo…

Improve your 'ideal customer profile' by better understanding your customer base and prioritizing high-value targets. Nice insights @markogne martech.org/how-to-make-yo… #B2B #marketingtips #marketingstrategy #SMB #startup #entrepreneur

How to make your ‘ideal customer profile’ more ideal, according to @markogne. martech.org/how-to-make-yo…

Check out my latest article: A B2B Marketer's Journey Into AI: Step Two, Find An Area To Build Expertise linkedin.com/pulse/b2b-mark… via @LinkedIn

Excellent post @BrettKahnke at @forrester. "Why are CMOs accepting a primary measurement of their success that is so clearly stacked against them from the start?" Don’t Set Yourself Up To Fail: Move From Marketing Sourcing Metrics forrester.com/blogs/marketin… via @Forrester

Great quote from the master, @SethGodinBlog "... innovations that change our culture don’t actually increase the simple linear measurements of the bar. They’re more likely to raise the average, to increase the performance of accepted mediocre output." seths.blog/2023/07/raisin…

My take on metrics: Orgs need shared business impact metrics across functions - period. But discrete functions MUST HAVE discrete metrics showing how they are accomplishing/progressing against their role in the mission @forrester #ForrB2BSummit

Congratulations @BrettKahnke ! I look forward to hearing more about this service and team!

One recommended edit, @WorktechReview , Jabmo went out of business last year.

The magic of marketing occurs when the creative aspects of art are combined with the analytical aspects of science, resulting in a powerful and effective marketing strategy. #forrb2bsummit lnkd.in/eAW5bps7