Mark Tack

Huge moment for the #CDP space and for @TreasureData! 2024 is definitely the year of the CDP! 🚀💎

NVIDIA CEO Jensen Huang just said the quiet part out loud about what the education system will never admit. For a century, we built humans to think like calculators. The algorithm made that skillset obsolete overnight. Huang: “The definition of smart is somebody who’s intelligent, solve problems, technical. But I find that that’s a commodity. And we’re about to prove that artificial intelligence is able to handle that part easiest.” Software engineering was supposed to be the safe play. Superintelligence cleared it first. The SAT was supposed to measure intelligence. It was measuring the ability to follow instructions. Raw technical processing isn’t a competitive edge anymore. It’s the floor the machine stepped over before you woke up. The question isn’t what you can calculate. It’s what you can see before the data shows up. Huang: “People who are able to see around corners are truly, truly smart. And their value is incredible. To be able to preempt problems before they show up, just because you feel the vibe.” That vibe isn’t magic. It’s the collision of first principles, human empathy, and lived experience no model can fake. Huang: “That vibe came from a combination of data, analysis, first principle, life experience, wisdom, sensing other people.” The operators who see around corners will command the AI. The ones waiting for dashboards to update will be replaced by it. Huang: “I think long term the definition of smart is someone who sits at that intersection of being technically astute, but human empathy and having the ability to infer the unspoken, around the corners, the unknowables.” The unspoken variables are the new leverage. The human psychology inside a market. The invisible friction in a negotiation. The instinct to build something nobody asked for yet. You can’t spreadsheet your way there. You can’t prompt your way to that perception. It comes from decades of watching what doesn’t show up in the metrics. Huang: “And that person might actually score horribly on the SAT.” The future doesn’t belong to people who memorized answers. It belongs to people who sense the questions before anyone thinks to ask. The old system tested your ability to follow orders. The new one tests your ability to move through the unknown. And the machine can’t help you with that part. That part is entirely on you.

Be a mentor, not a boss. Be a teacher, not a commander. Be a team player, not just a coach. Be a coach. Get away from the desk, phone off, gloves on, tools ready, and help get things done. Be a leader who leads by example. Be the best leader, one you would happily follow.

[💎] We’re retiring the “Packaged vs. Composable” CDP debate. Introducing @TreasureData’s Hybrid CDP with Complete and Composable (Warehouse‑Native) modes and a new pricing model. - Predictable TCO: pay primarily for profiles + behaviors - Choice without trade‑offs: data plane in CDP (Complete mode) or your CDW (Compsable mode) per region/brand depending on data maturity. - Sub‑second activation for real‑time CX and AI Our global CDP buyers survey showed 65% of buyers prefer Hybrid (69% in US), rather than just Packaged or Composable. The market spoke—we listened. Details, press release, and Sept 8 webinar in the news release: treasuredata.com/press-releases…

B2B growth isn’t more leads—it’s smarter data. @Informa unified signals across brands to personalize, share safely, and monetize with a @TreasureData CDP + AI. I break down the playbook—what would you build? #CDP #B2BMarketing #DataStrategy buff.ly/mqh5qDr

サッカーのこと知らないんだけど、ディフェンダーってそこにいるもん？試合終了直前だからかな、すごい判断⚽️

2025年3月に発行された「できる トレジャーデータ（特別版）」の執筆を担当しました。Treasure Data CDPの基本から、アクセス方法、データの収集・統合、分析、施策の実施までステップバイステップで紹介しています。

Treasure Data: From CDP to Intelligent Data Platform  martech.zone/treasure-data-… #martech

It’s true what @kaifulee is saying: AI's true gold isn't in the UI or model—they're both commodities—DeepSeek has proven that. What breathes life into AI is the data & metadata that describes the data to the model—just like oxygen for us. The future's fortune lies in our data. Yes, Data is the new gold! 💖

NRF 2025 Recap: How AI is reshaping retail! 🤖✨ Mark Tack, CMO of Treasure Data, shares key insights on the future of AI-powered retail in Retail Today's latest edition. Don't miss it! 🛍️📊 #NRF2025 #retail #AI @TreasureData magazine.retail-today.com/nrf_2025/treas…

Deepseek reshines the spotlight on the true treasure of AI: it’s not the UI or the model—those are just commodities. The real value, the oxygen that gives AI life, lies in the data and the metadata that gives the model its context and power. Just like oxygen sustains us, data fuels AI’s potential. The future’s fortune isn’t in the model itself—it’s in the richness of our data. Truly, data is the new gold. Deepgold. 😇

.@TreasureData introduces the CDP Trade-Up Program, through which it will provide its #CDP free to companies in contracts with competitive CDPs. cdpinstitute.org/news/ #CustomerDataPlatform

💎 Day 2 of #CDPWorld is LIVE! 💎 We're back with AI-powered insights and game-changing strategies to elevate customer experiences. 🚀 Big ideas, bold conversations, and actionable takeaways – all happening today!

🌍 Discover why attendees are leveling up with CDP World! Last year's participants shared transformative experiences: 'CDP World reshaped our marketing strategies and opened new doors for data-driven success.'

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Join top marketing and data leaders at CDP World, powered by our partners at @TreasureData, in Las Vegas on October 15-16, 2024. Transform your customer data strategy and propel your business forward. Register for free: mill-all.com/treasuredata3

Your response to last year’s event was HUGE. So this year, we’re taking CDP World further. 🌎More high-profile speakers.  🌍More world-renowned brands.  🌏More ways to connect. The best part? Check out slide 4. Then book your spot before it’s gone👇

Treasure Data April 2024 release note is out! We deploy 600 changes every month and here's the highlight: ✅️ Real-Time Journey Orchestration - 60 milliseconds latency ✅️ Real-Time Personalization - 60 milliseconds latency ✅️ Delegated Admin - define regional administrators for CDP ✅️ Householding / Account Hierarchy Support ✅️ Advanced Activation Scheduling ✅️ AI for Marketers: pCLTV (predictive CLTV) solution ✅️ Improvements for DotDigital/Klaviyo connectors ✅️ Hive4 Query Engine - enhanced performance with more capabilities ✅️ Trino 423 Query Engine - enhanced performance with more capabilities If you're a customer or partner for Treasure Data, please do not hesitate to reach out to me for the additional product requests anytime. More details can be found here. Enjoy! > docs.treasuredata.com/articles/#!pd/…

We’ve been a @TreasureData partner since 2017. Hardly any software firm iterates and evolves as frequent and as deliberate.

“Treasure Data: Helping Enterprises Solve Complex Data Problems” nasdaq.com/videos/treasur…

In the market for a CDP? Skip the RFP and do this instead.  We know—RFPs can be helpful. But they also eat up massive amounts of time. (Cont.)