Mark Schaefer

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Mark Schaefer

Mark Schaefer

@markwschaefer

Keynote speaker, futurist, consultant, college educator, author of 12 books including "KNOWN" "Marketing Rebellion," "Belonging to the Brand," and "Audacious."

Tennessee, USA Katılım Kasım 2008
24.7K Takip Edilen159K Takipçiler
Mark Schaefer retweetledi
Vox Optima
Vox Optima@VoxOptima·
MT @markwschaefer: The Hidden Industry Weaponizing Outrage Against Brands ow.ly/tvZw50Zmpjl "“Disinformation-as-a-Service” has become a profitable, global criminal enterprise: low-cost, high-impact bot networks hired to attack and destroy businesses and individuals …"
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Frank Strong 🤘🏻✒️🗡
Frank Strong 🤘🏻✒️🗡@Frank_Strong·
It’s a good post. Sage advice. The problem, for brands, is what you suggest takes real effort with little ability to demonstrate financial value in ~90 days. The algorithms are designed to encourage brands to advertise. Easier to treat it like a broadcast channel and optimize spend with metrics to hit.
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