Mark Schaefer

The future of marketing is here. Marketing that works. Marketing that heals. amazon.com/Belonging-Bran…

Three reasons why brand is more important in the AI Era businessesgrow.com/2026/04/13/bra…

@Frank_Strong LOL

@markwschaefer Math has zero emotion. Put Fonzie on water skis and let him jump a shark already!

Does AI Really Have Emotions? This Research May Change Your Mind. businessesgrow.com/2026/04/27/can…

Does AI Really Have Emotions? This Research May Change Your Mind. businessesgrow.com/2026/04/27/can… #anthropic #AIresearch

The audacious marketing genius of Angine de Poitrine businessesgrow.com/2026/04/20/ang…

@thedeepflux well said!

@markwschaefer tbh, the real genius of Angine de Poitrine probably wasn't just the idea, but the execution layer nobody talks about-the mundane daily tasks that made it stick.

The audacious marketing genius of Angine de Poitrine businessesgrow.com/2026/04/20/ang…

The AI Easy Button imperils the future of marketing research businessesgrow.com/2026/01/19/ai-…

The Nutter Butter campaign explained. Yes, this nightmare makes sense businessesgrow.com/2024/10/07/nut…

Three reasons why brand is more important in the AI Era businessesgrow.com/2026/04/13/bra…

Three reasons why brand is more important in the AI Era businessesgrow.com/2026/04/13/bra…

Three reasons why brand is more important in the AI Era businessesgrow.com/2026/04/13/bra… via @markwschaefer

@PunkyCovfefe @operationmilly @azarnafisi @Freakonomics @MHEducation @randomhouse @penguinusa @IReadVintage @JerrySeinfeld It has been a seismic shift. In early days, it was much more fun, honest, and helpful. Then people stated to figure out how to game it. But it was still rather human until Elon took over. Things became edgier and meaner. The one thing that is the same: news breaks on Twitter

@markwschaefer @operationmilly @azarnafisi @Freakonomics @MHEducation @randomhouse @penguinusa @IReadVintage @JerrySeinfeld Mark, have you seen a huge shift in how X is used today versus how Twitter was used when you wrote your first book? I’m rather new to X, so I’m not sure how things were different back then.

📚 Paid $7 total for all these used books today. Such a steal!

@operationmilly @PunkyCovfefe @azarnafisi @Freakonomics @MHEducation @randomhouse @penguinusa @IReadVintage @JerrySeinfeld I have updated the book three times since that edition

@PunkyCovfefe @markwschaefer @azarnafisi @Freakonomics @MHEducation @randomhouse @penguinusa @IReadVintage @JerrySeinfeld This one; almost done. Very short and very out of date lol.

Drucker's five questions connected to marketing strategy today businessesgrow.com/2026/04/06/dru…

Drucker's five questions connected to marketing strategy today ift.tt/vdZIgsX via @markwschaefer #marketing #customerexperience

Drucker's five questions connected to marketing strategy today businessesgrow.com/2026/04/06/dru… via @markwschaefer

When do you and ChatGPT cross the Milli Vanilli Line? businessesgrow.com/2023/08/07/mil…

Thanks @lrainie @JannaQ @elonuniversity @ITDFuture for the terrific work "Building a Human Resilience Infrastructure for the AI Age" just published, humbled and greateful to contribute one more year to this incredible work, just 300+ pages of pure gold to visualize the future narrated by the real people building it. With 11 Chapters of deep insights: 1.- Cultivating Human Agency and Prioritizing Autonomy 2.– Institutions Must Lead Now in Restructuring for Resilience 3.– The Ultimate Team-Up: Humans and AI Working Together 4.– Existential Literacy: Rewiring Human Behavior for the AI Age 5.– Work Quake: Navigating Labor Shifts and Pursuit of Meaning 6.– The Great Divide: Broadening Differences and Expanding Inequities 7.– Heart & Soul: Protecting Human Connection and Seeking Calm 8.– Overcoming Complacency and the Lure of Convenience 9.– Epistemic Vigilance: Discerning Truth, Illusion and Misinformation 10.– Additional Observations: Broader Insights on a Wide Range of Issues 11.– Closing Thoughts: Making Our Way on the Path to Human Flourishing Read it here: imaginingthedigitalfuture.org/reports-and-pu… An honor to be amongst friends and colleagues like: Vint Cerf @gvanrossum @traceyfutures @alfrehn @EvelyneTauchni1 @fjjariego @rwang0 @VandaScartezini @rogerspitz @JeromeCGlenn @BuggeHansen @gbolles @mgorbis @johnmsmart @mofoghlu @Przegaa @amyzalman @jonathankolber @psaffo @gleonhard @johnchavens @helenedw @niritcohen @alexandra4casts @johnbattelle @markwschaefer @rayschroeder @arlindooliveira @DigitalSapience @sverhulst @Livingstone_S @rgmcgrath @MarcRotenberg @rossdawson @awsamuel @RobAtkinsonITIF @BrianSouthwell @AriW And many more!

Faking your way to thought leadership businessesgrow.com/2026/03/30/tho…