Kristian Marquardsen

Day 3! And with a great line up of keynote speakers today! @Anthill_Agency is looking forward to a strong closing to this years #efpBarca! If you haven’t already, come say hello at booth 35.

Global need to consider how they’re work is perceived in the markets. Global make things possible when it comes to tools and processes. But in order to be agile a balance must be struck between the two so all involved are empowered. #panel #efpbarca @Anthill_Agency

Very interesting panel discussions on customer experience and customer engagement at #efpbarca with @PhilippeKirby, Florent Eduard from @grunenthalgroup and Frédéric Ohayon

"plumbing and capabilities are in place, but we need to bring the people and processes along" says @PhilippeKirby on driving customer engagement #efpbarca

Great point @PhilippeKirby. I think we have a tendency to overcomplicate the concept of personalization. It starts with relevance and that doesn’t require segments of one at all. #efpbarca @Anthill_Agency

Real talk from Morten Kruse Sørensen of @novonordisk about the unfortunate silos that happen between sales, marketing, and medical. More importantly - highlighting the efforts at Novo to change this morning forward. #efpbarca @Anthill_Agency

Patients: “Don’t give us another app.” Pharma: -new app- Nice to hear from Herluf Nis Thomsen that @novonordisk was able to identify that “just” a new app wasn’t the solution. But that there was opportunity with something more useful and dynamic - a chat bot. #efpbarca

Are we ready for Day 2 here at #efpbarca? Yes! Stop by booth #35 to say hello to these morning people. @Anthill_Agency @Viv_Howells @marqkris!

how do we become more Luke than Darth Vader?

Thanks for a great first day @eyeforpharma! Looking forward to Day 2. But first - taking a moment to focus on the people! 🥂#efpbarca @Anthill_Agency

Good point! Maybe more applicable to commercial efforts not development. #efpbarca

It was a pleasure to work with @Veeva_EU on this years showcase for #VECMS! If you want to learn about how you too can quickly and compliantly develop and edit content IN Vault find us at booth G10. #AnthillActivator @Anthill_Agency

Back from a great @VeevaSystems DAM event in Amsterdam, learning about how different #pharma companies are approaching #DAM in their organizations, which challenges arise, and how they activate the organization to embrace it. linkedin.com/feed/update/ur…

Great way of describing a content management challenge from Jay McMeekan from @BayerPharma #DAM4LSEU @Veeva_EU

Measuring ROI by channel is like deciding which drink last night is responsible for the hangover. -@drpenzesjanos love this comparison and way of thinking. #DigPharm @DigitalPharma @Anthill_Agency

Some great numbers from @drpenzesjanos on an app for women in Hungary. Fitting for such a nice clean slide. #DigPharm @marqkris

Chat Yourself has me crying myself. What a lovely and meaningful tool @CiprianiClaudio #DigPharm @BOLDpharma @Anthill_Agency @DigitalPharma

@urigoren reveals what matters for teledetailing #digpharm

@urigoren at #DigPharm: teledetailing in pharma is a way to increase the number of touch points while reducing the cost pr touch point.

Humbling message about digital innovators: what is it that we really do? #digpharm