Masterhooks🪝

We did 220+ million views in 60 days. 200+ Active creators. 19,800+ videos posted. Here are the 10 lessons nobody tells you about running a UGC operation at scale 👇

Visual Problem > Satisfying Payoff > Repeatable Format Inspired By Your Community This might be the perfect formula for consistent views.

@jacobrodri_ We did 200+ million views for this same app haha

This AI video generator app just got 10,000,000 organic views in 24 hours with this video:

Lesson 1: Test a LOT of creators We didn't find our best people by luck. We ran batch after batch after batch. Most people hire one or two creators, nothing clicks, and they go "ugc doesn't work." The game is volume. Test more creators than feels comfortable. Lesson 2: Your recruiting network is everything. If you don't have a strong pipeline for finding creators, you're just hiring whoever shows up. And whoever shows up is usually not your best performer. Build the network before you need it. Lesson 3: Pause creators who aren't working Most teams keep giving chances out of politeness. Bad content isn't just bad; it's expensive in time, budget, and momentum. If a creator consistently underperforms after feedback, pause them. Lesson 4: Every video needs a coach before it goes live. Not a manager who watches it for 10 seconds and says, “Looks good.” A real coach. Someone needs to check the hook, pacing, clarity, delivery, and whether the video actually has a chance to hold attention. Lesson 5: Create a great onboarding system A confused creator makes confused content. Every time. If they don’t understand the brand, hook style, content format, and expectations in the first 48 hours, you’ll spend the next 2 weeks fixing avoidable mistakes. Good onboarding saves revisions before they happen. Build a proper onboarding. Trust me, it will save you more time in the future. Lesson 6: Don't just brief the product. Brief the format. “Talk about our app” is not a brief. Give them the hook format. The pacing. The feeling you want the audience to walk away with. I know, "creative freedom" sounds nice, but a clear format produces better content. Lesson 7: Hire a doomscrolling expert. I’m serious, that's a real role. Hire someone whose job is to scroll TikTok, Instagram, and Reels every single week. Make them hunt for trending formats, viral hooks, and content gaps. That’s where the ideas are. Lesson 8: Have a scriptwriter on your team. Not every creator is a natural writer. And that's fine. Some creators are great at delivery, facial expressions, timing, and making content feel real. Our best videos came from pairing the creator’s delivery with a strategist’s words. Let creators perform. Let writers sharpen the message. Lesson 9: Review your data every single day. Not weekly. Not monthly. Daily. Look for watch time, completion rate, and engagement. The numbers tell you what's dying before you've wasted another week posting it. Lesson 10: Stop following trends. Start creating them. Following trends is fine. But if that’s your whole strategy, you’re already behind. The biggest accounts aren’t just copying what worked yesterday. They test strange formats, unexpected hooks, and ideas people haven’t seen before. And when it works? The rest of the internet starts copying them. That’s the REAL goal. Follow @masterhooks_ to master UGC & Hooks.

We did 220+ million views in 60 days. 200+ Active creators. 19,800+ videos posted. Here are the 10 lessons nobody tells you about running a UGC operation at scale 👇

We’re at @mauvegas_ 🪝 Every company here is suddenly an “agentic AI” company 😂

Abs so good they make people want that shape. For the health and fitness niche, use this format: Show the result first → Then tell your audience how to get there. The transformation IS the hook.

Brands, you might want to pay attention to Gen Alpha creators. Especially if they’re your future customers. They’re already learning the game early.

@nicholasnlawton preach preach, we do weekly giveaways of macbooks, Iphones and Airpods and 2 weekly webinars minimum. Our community loves it!

Community above all else Very easy to get 10 creators who love you and will die for the brand by doing this

at first, you’d think the visual carried this video. but the comments tell a different story. the real trigger was one confusing line: “my wife’s husband…” people were trying to decode what he meant 😭

did you know these two men are basically in a competition to become the fastest man on TikTok? that’s HILARIOUS 😭

i watched this entire video before realizing it was an ad for a language app. okay @preply you actually cooked with this one.

@naval Amen

A man expresses love through duty.

quick timeline cleanse from all the AI slop: premium quality content from @feastwithwei

another proof that pattern interrupt works 🤣🤣 out of all the content he posted, the one that hit millions of views was the video where he’s DRENCHED in sweat… with the punchy hook: “i don’t know who the f*** needs to hear this…” visual hook + script hook. million of views

@juliapintar This is amazing! need to try this out

the best way to see if your ugc video is actually converting: the comment section introducing ... comment sentiment analysis now live on trackr > know if you're reaching your ICP > understand reactions to your product/video > better estimate conversions > get product feedback

@johnbuildss that’s keyword optimization, right?

If you want to show up in AI answers, start with one question: "What would someone type to find tools like yours?" Their words NOT yours. What's a real prompt in your niche? Answer that on one page

@heyyyyyieeee @Whotfismick i HAD THIS ONE

@Whotfismick This was so much fun🙌

Real

@ugcwithangelene cost hooks are always relatable, indeed.

Very relatable hook for gen z who want to save money but feel anxiety about spending !!! this kind of angle just instantly hits because it speaks to something a lot of people are quietly dealing with simple, honest, and straight to the point brands, let’s create your converting UGC together! 📧 hey@angelenesmedia.com 🔗 angelenesmedia.com #ugcexample #ugc #ugccreator #ugccreators #ugccommunity #ugcad

this is so x coded lol

you know your personal branding is strong when the comments start giving you lore. someone called him “Elvis Depressley” and honestly… accurate 😭