Matt Edelman

Had a great time joining Nic & Albane on the Brands in Play podcast, discussing the rise of playable media & what it really means for marketers. Really appreciate the thoughtful conversation around how brands are showing up in this new age of play! 🎧🔗 youtube.com/watch?v=Ykb6W4…

Jackie Robinson is a personal hero. His words are a compass: “A life is not important except in the impact it has on other lives.” Measure success not by your title or your riches, but by the impact you have on those around you. Make your life important. Like Jackie did.

@BStulberg Appreciate this perspective, @BStulberg. We can't always wait for divine motivation to inspire action. Be consistent with your persistence, achieve better outcomes.

You don’t always need to feel good to get going. Sometimes you need to get going to give yourself a chance at feeling good. So much of life comes down to a gentle yet firm persistence to show up and get started on the things that matter to you.

#Ads on websites are losing value fast. Search visits required to generate a click-through are soaring. LLMs are taking that to a whole new level. Try Playable Media. Consumer attention, focus, and passion awaits. @eastdakota #Marketing @Kantrowitz podcasts.apple.com/us/podcast/can…

AI can write your script and polish your slides. But it can’t replace presence - the ability to connect with people in a real, human way. Presenters who master presence build trust faster & inspire more deeply. Humanity is the edge. @mitsmr @nancyduarte sloanreview.mit.edu/article/owning…

Stop solving your team’s problems and start asking the right questions. Empower them to think critically, take ownership, and grow. @HarvardBiz #Leadership #Empowerment #TeamDevelopment hbr.org/2025/07/stop-s…

@TheJohnCMaxwell I love the double meaning @TheJohnCMaxwell. Leaders who barrel forward blinded by hubris will not get far in their barrel. Just as important, making tough decisions about team composition is the best way to ensure a team can get through tough times.

Leaders who fail to prune their pride will meet demise.

#GenZ doesn’t follow the old #marketing funnel. They want authentic connections, immersive experiences, and communities, not just ads. Inspire #customerloyalty by enhancing Gen Z's fluid behavioral loop. @voguebusiness #Marketing #Brands voguebusiness.com/story/consumer…

For too many marketing decision-makers, the stereotype is that gaming is an isolating, anti-social activity. The reality? It’s one of the most social spaces in today's world. Want to form connections with consumers, become a participant. Join the game. psychologytoday.com/us/blog/video-…

@Eric_Partaker Put on one of your hats. Parent. Executive. Sibling. For each, you have a purpose. Can you define it? If you can, you'll be better in that role. The same holds true for a company. A company will be stronger if it knows its purpose. Everything else stems from it.

Most companies build their strategy backwards. (And wonder why nothing sticks)

@JoinSuperLeague @PandaExpress @TheManyAgency Huge thanks to Fabiola del Rio & the Panda Express team, and to The Many, for the collaboration. Together, we turned a product launch into a shared adventure. 🔗 Read more: ir.superleague.com/news-events/pr…

@JoinSuperLeague @PandaExpress @TheManyAgency In the first 2 weeks, we saw: 🐼 265K+ players unlocked Panda Express rewards 🐼 185K+ direct engagements with Pei Pei 🐼 65+ days of collective playtime #PlayableMedia is the next evolution of brand storytelling. Where culture and strategy meet to create authentic connection.

In a world where attention has to be earned, interruptive ads don’t cut it. That’s why I’m proud of what @JoinSuperLeague built with @PandaExpress and @TheManyAgency — a first-of-its-kind activation that makes product discovery playable.

@JoinSuperLeague @HiChew @Fortnite HI-CHEW continues to raise the bar for how brands show up in games, and we’re proud to be their partner in shaping the future of #playablemedia. Big thanks to HI-CHEW’s Teruhiro Kawabe and the team at Carmichael Lynch for trusting us. Here’s to building what’s next.

@JoinSuperLeague @HiChew @Fortnite This year, HI-CHEW went further by launching the first-ever brand-led Fortnite Creator Competition. We partnered with the winning creators to fund & build their dream HI-CHEW maps, now live indefinitely.

Some partnerships just make sense. @joinsuperleague's second @HiChew collab in @Fortnite is bringing the candy’s colorful, playful energy to life — and proving once again how powerful playability can be. 🍬🎮 finance.yahoo.com/news/hi-chew-r…

Dashboards tell you what happened. Immersion tells you why. In gaming, that means stepping into the world — seeing through the player’s eyes, feeling the community they’re part of, and understanding what drives them. Full write-up from @martechismktg ⬇️ martech.org/customer-immer…

@marcrandolph A refreshing perspective, @marcrandolph. The instinct to protect is a good one - its part of being human. Of being a parent, a child, a spouse, a friend, and yes - a supervisor. Its hard to acknowledge sometimes its better to let someone fail and find their way, so they can grow.

The moment you protect people from failure, you rob them of their chance of success.