Matthew Bennett

I'm seeing a lot of disbelief of Meta's purchase of @moltbook. Several "WTF" posts from people here. Let me tell you about how Zuckerberg looks at the world. He has an advertising network that drives all of Meta's revenues and profits. Advertising needs one thing to be highly profitable: distribution. Moltbook, by having a social network running on @openclaw, has exactly that. Soon @OpenAI will bring new consumer products that will use OpenClaw to build decentralized AI agents that will run for everyday consumers who probably won't even realize anything about how the little device they just bought works. Let's go a decade into the future. Many people in society will be wearing glasses, or even brain computer interfaces. Autonomous vehicles will be everywhere. Humanoid robots will be highly capable, generalized, safe to bring into homes, and affordable. And AI agents will be doing everything from generating games, building music, movies, personalized news, buying everything, organizing vacations, running businesses and people's lives. Moltbook will be how all of those AI agents talk to each other "hey, my owner wants to go to Hawaii for vacation, what other AI agents can help me set that up?" A social network for AI agents will be how AI agents do automatic shopping, have your robot go to the market in a Robotaxi to pick up food, and so much more. When I was the only Microsoft employee to be invited to speak at Google's first advertiser's conference I said almost the same thing about social networks for humans. They would someday be so important. That was back in 2005. Today social networks for AI are in the same place. Most people can't see how important they will be, but I do. They will be how robots, robotaxis, glasses, brain-computer interfaces, and trillions of AI agents talk to each other, and to our businesses. Hugely important. Everyone who owns an advertising network (Google, @elonmusk, Snap, and even Apple will have to build the same). I once was sitting next to @salesforce's founder/CEO @benioff when we were sitting at a Mark Zuckerberg press event. He turned to me and said "that boy knows his strategy." So true, even though Meta is lightweight on execution. That said, the new acquisitions Meta, like this and Manus, is making shows that a new Meta is being developed and I hear its latest AI models are quite good at using tools, or skills, on the Internet. My AI agent from @blevlabs (I call it "Braygent") just wrote me "Think about what this means. Meta is not buying a chatbot. They are buying a social network where the users are AI. The entire premise of social media just inverted." So true, so true.