Max Rattner🐀

@thesimonkim LETS GOO keep cooking guys this is fire

hi tech twitter last year, we made a movie this year, we're telling your story

Just uploaded a video where we helped 2,000 amputees walk again. Many lived in America and it feels so disgusting that in a country with this much wealth, a fucken YouTuber is their only option to get a prosthetic leg. We need to fix this.

I've worked on 1000+ videos with over 1 million views on YouTube. The good news? They all have 5 common traits that anyone can learn from to grow on YouTube: 1. Core-casual-new viewer fit One of the keys to viral ideation is coming up with ideas that appeal to the core (regular viewers), casual (sporadic viewers) and new viewers all at the same time. Don't think: How can I attract new viewers. Think: How can I make something interesting to existing viewers AND new viewers. 2. Unique idea but simple to communicate in a title (harder than you think!) We all know that viral ideas should have some form of uniqueness, something that makes them feel new and fresh to viewers. However, the idea must also be easy to communicate and simple to understand in less than 1 second. This is unique: ''I dug a hole to china in 1 week dressed up as batman while balancing an egg on my head'' but it's just confusing and stupid haha. Example of unique idea that's simple to communicate 'I Pickpocketed a Pickpocket'' by Zac Alsop Understood in less than a second, but fresh and unique. 3. Overpromise and overdeliver This one might be a bit controversial, as a lot of the conventional advice is to underpromise and overdeliver. That's great in theory, but doesn't wash on YouTube Sell your idea in your title and thumbnail, and then make a video that gives the viewer even more. Just being honest, most of the 1000+ ideas are exaggerated in the thumbnail, but the content is so good that no one complains. 4. Have a clear mission to accomplish The best videos on YouTube set up a goal to accomplish inside the opening 30 seconds. It's the why for your video, like what are you actually trying to accomplish here? What's the reason a viewer should keep watching? I get so annoyed at videos that feel directionless and loose. 5. Born from a process of elimination Most ideas you come up with are not going to be viral mega-bangers. The bulk of these 1000+ videos didn't just randomly come to me or the channel owner. So brainstorm lots. Most creators just need more volume in ideation. - Hope you found this helpful, if so follow @PaddyG96 Also, like and RT and I'll pick someone and help them come up with a viral idea for free 🚀

@SamRattner WOW, what kind of goofy guy would forget something that important 👀

We used to submit massive regulatory applications to operate an online gambling site in every state. My goofy cousin Max was our summer intern. How goofy? He printed 10,000 pages of regulatory documents to send via mail to New Jersey, but forgot to put “confidential” at the bottom of each page. It’s required. Lawyers said re-do it. I refused to pay for reprinting. So I bought a “confidential” stamp and 200 ink cartridges for $0.40 cents a pop. Kid stamped for 90 hours straight. He now works for @MrBeast, so I guess it worked out.

@kurvballwhiskey This would probably change my life

KURVBALL GIVEAWAY 🍗🥃‼️ Retweet in the next 72 hours for a chance to win the one and only: Magic Eight (Kurv)Ball

@ZackHonarvar @denk_tweets @trykarat @arjunmeta @ryanhashemi_ @thejohnfish @NateTepper @MrRicko500 @bykateward One like and I'll move to LA to be elgible

Last night I held the first ever “Founder Confidential” event for 20 LA based entrepreneurs. No VCs. No brands. No sales people. Just founders being able to share their experiences, frustrations, celebrations, and lessons with one another in a safe environment. Thankful to everyone who showed up and was open to name tags & icebreakers. Will be doing these monthly moving forward. Who should I have at the next one?

@noahzender Empathetic

An entrepreneur has to be: Creative Focused Visionary Relentless Ambitious Motivated Passionate What surprising traits have you seen entrepreneurs have that has helped them succeed?

I’m about to hit 1M views back to back with less than 60k subs. I’m so new to YouTube but I feel like I’ve been training for this role my whole life

@noahzender Doesn’t just have to be a book. A movie or documentary could outlast you too. Just create a form of media that tells your story or a story that has value to you.

I recently heard a proverb that details the prescription for immortality: “Have a child, plant a tree, write a book.” All of these things will out last you. You'll live on through the traces you left behind.

@JoshMattingly @airrack Would love to talk about creative strategist. I have youtube and agency experience ✅ storybottle.xyz/creative

Working with @airrack on a super secret new project and I need YouTube video editors, shorts editors, thumbnail artists, and creative strategists. Editors should be based in LA and in office. Open to remote for the others. Lookin at you, Thumbnail Mafia 😘 Drop @'s here 👇

It took less than a month for Nebula to become one of the biggest sponsors on YouTube. Each week we sponsor 5-15 of the top 200 sponsored YT videos. We now spend $500k+ per month to sponsor creators. In January our sponsor spend was… $0. Here’s how we got from there to here:

@samlemme I just wanna get them big boy numbers

When you have to add "not a sponsored post," you know you've really found your home in the Todoist community! 😁 Thanks so much for the kind words, Max—they really help inspire us to keep improving! 🙏

@noahzender Yo WHAT? Let's plan rn 1v1 😂😈

At 13, I was making $2,000/month playing in Call of Duty tournaments. I spent all my free time playing. But it wasn't a waste of time. Instead, it set me up for success as an entrepreneur. Here's the 9 things video games taught me about business (and life):

@todoist @RichardShift You are a real one @todoist

@RichardShift @maxjrattner Truth! 😁

@SpotifyUSA is becoming a @YouTube Ripoff... I was looking through podcasts today on Spotify when I clicked on a category labeled "Video Podcasts." We understand the notion of repurposing content, but at what point should it be limited? #spotifypodcast #youtube

@BrickStOxford @USMNT @BarstoolMiamiU @barstoolsports We love your video - we’d like to put it on the Jumbotrons in the stadiums at the World Cup in Qatar! Upload it here upload.entribe.com/kiainspiretoge…

Thank you @USMNT for making us proud! 🇺🇸

📸😳🤘🏻

ABSOLUTE SCENES IN OHIO AT 6AM. AMERICA WAKE TF UP. (via @BrickStOxford)