Max Slonim

A thread, on why the strategy deserves as much praise as the editing in THAT Nike ad

@VictoriaFutures very very good take

Satisfy may have “won” culturally, but the Rocker’s discount shows the gap between editorial success and retail reality. High-hype running-fashion hybrids are a high-risk play. 🏃💨

A lot has been written about the success of the Satisfy Rocker. But it’s discounted less than 6 months later. A reminder that running brands operating in the fashion space is a far tougher game than the hype suggests. 👉

@aishamadeit 'Dirt is Good' - OMO

Mirror mirror on the wall, who is the hottest indie running brand of them all? showpony.substack.com/p/the-official…

breaking my self-imposed exile to say that Van Leeuwen is now just a mediocre vehicle for desperate brands looking to perform cultural relevance through pitch decks and social posts

@dialGG @AndrewAsAlways_ it fucking sucks and i instantly think less of anyone that propagates it

Not to be the "too woke" meme but.. can we just call this what it is? Homophobia.

Dozens of #FrenchOpen matches will take place on Court Suzanne Lenglen this week. But how much do we know about the Lenglen herself and the ways her influence is mirrored in modern day icons? showpony.substack.com/p/suzanne-sere…

Live now: open.substack.com/pub/showpony/p…

Wrote some stuff about sport's signature pre-game entrance: showpony.substack.com/p/in-the-twili…

Some personal news (not that kind): I started a Substack. It's called Show Pony. Please give it a read, hit subscribe, or share it with someone still thinking about 2003 NBA Draft looks. open.substack.com/pub/showpony/p…

@michaelmiraflor 100%. It feels the one thing that might save this deal vs. the last is the fact that there is a power imbalance vs. merger of equals. And in instances where one exec or agency is expected to fall into line, there is now consensus that it will be IPG that does so.

RE ad industry consolidation, everyone should re-read the takes from when Publicis and Omnicom agreed to a “merger of equals” in 2013. It didn’t work out bc of eventual executive redundancies. Intense Game of Thrones vibes rn, legacies on the line, etc.

@shaneoleary1 Super interesting Shane, mind sharing the link please 🙂?

Interesting quotes from Netflix CEO Greg Peters on how the company is positioning its ad offering - basically an amped up version of TV. I think that's a great thing for big advertisers seeking to replace the lost reach of linear. Of course YouTube is doing something similar.

@dialGG sticker mule

I’ve just launched my writing course on YouTube. It will help you work out what to write about and give you some story structure tips: youtube.com/playlist?list=…

@ttayl0r hell yes, congrats!

oh btw… i got a job 🥹

The Do Together is the world's best strategy conference (IMO). To see what affect my presentation has on its reputation, come join us on Nov 8 and 9!

The era of the Gen Z pro athlete is here... ✅ Get to the #USOpen Round of 16 ✅ Use the interview to promo your YouTube channel (from the Sabalenka vs. Kasatkina match)

@dialGG I was shocked too: cpfmerewhon.com/password

Love when a collab screws with a brand's assets

@michaelmiraflor haha yep: cpfmerewhon.com/password

@maxslonim is this real?!

holy shit get innnnnn! world's best striker #AUSENG