Victoria Buchanan

@LoisSakany Woah- I’d love to see this happen!!!

Recalling my reporting on Rocky and Puma's contract ending... 👀

Why are men like this?

@pigpensrevenge Which would you pick? Uk lads holidays in uk are a subculture of their own!

@VictoriaFutures Such a good shape though I’ve never worn a pair

The top shoe if you are an 18 yo England lad on a boys holiday in Europe this summer.

A new era of maternal bodycare begins. 🤍 MAYAH has launched its debut bodycare collection, created to honour, support, and empower women's changing bodies through pregnancy, postpartum, and every phase of motherhood. insider.fitt.co/press-release/…

@jessicaschiffer @AndreAgassi Yessss!

So anyway today’s going to be iconic…

Nike has now appointed a GM of cycling so it looks like this is a serious and very real play to get back into the sport.

Is Nike getting back into cycling? As the Tour de France kicks off in Barcelona this weekend, Nike is helping Jonas Vingegaard and the Visma-Lease a Bike team tackle La Grande Boucle. Nike has unveiled a limited-edition ‘Étoile’ collaboration with Italian premium cycling shoe brand Nimbl.

@solarise_webdev @rowlsmanthorpe This.

@VictoriaFutures @rowlsmanthorpe The loss of the idea there should be any expectation of either peace or privacy in public is probably one of the worse things about the modern world.

What prompted the behavioural shift where people forgot how to use a phone? There's a lady on my train blasting out a call at top volume while she listens on speaker. She's in her ~50s so she lived through the landline era. I see this all the time - what changed?

Love this colourway.

@rowlsmanthorpe I think also voice notes caused this behaviour shift? It is wild. Recently saw a guy ask a lady to stop and she started a massive fight with him on the overground and told him “if he wanted peace and quiet he should take a taxi to work” 😂

@VictoriaFutures I guess but it's actively worse holding the phone that way so doesn't make sense to me. It's designed to go on the side of your head next to your mouth and ear!

@cigarettetax Don’t think this is anything to do with trend forecasting. It’s poor demand planning and supply chain issues.

Needs to be trend forecasting agency-oddsmaker hybrid for this problem. Brand is sitting on piles of Nigeria jerseys, while all three Norway kits have been sold out for a month.

@LoisSakany @Bobby2Turnt Yet to see a pair of them on street in London.

@Bobby2Turnt Agree, for whatever reason that shoe just isn't meeting the moment, not sure if it's better received in Europe but Americans aren't feeling it.

From a buyer, yes, Nike underplanned US WC jersey demand but overall retailers are very happy with the full-priced sell through and view total WC-related sales for 2026 as borderline ideal.

@LoisSakany For sure!

@VictoriaFutures All that begin said, every retailer I've spoken to is really pleased with sales, esp after all the doomsdaying based on Airbnb demand that proved to be false

footballers love golf. when you think about it, it's weird more has not been done to amplify this by sports brands.

@JoeWelstead yeah this is a bad unboxing experience. how was she to know that could happen?

Customer opened the box with a knife and tore the pouch. Our team offered a 50% discount for a replacement. Then the customer slam us with a 1 star review. Who’s wrong here?

@stillinthefield WHAT

My latest interview for RS is a real inspiration for me. The guest built an entire desert compound on the weekend for 9 months while working full time at his day job. Relentless work ethic and a clear vision will take you places you couldn’t even imagine.

@Nate_Tice hi nate, trying to get in touch with you for a possible paid brand interview - could you let me know your best email?