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550 posts

mugisha crescent
@mcrescent12
BOD chair Kigezi potato farmers cooperative society ltd Farmer, father and husband
Kabale Rukiga Katılım Eylül 2014
487 Takip Edilen200 Takipçiler
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The greatest marketing trick of the last 50 years was convincing the world that Starbucks sells coffee.
They do not sell coffee.
If they sold coffee, they would have gone out of business decades ago.
Their product is consistently mediocre, often burnt, and overpriced by 400%.
Yet they are an empire.
Why?
Because Howard Schultz understood something that every business school on Earth gets wrong:
Humans do not buy products.
Humans buy better versions of themselves.
When Schultz visited Italy in the 80s, he didn’t just see people drinking espresso.
He saw theater.
He saw a barista who knew every name.
He heard the hiss of the machine before he opened the door.
He watched an old man read a newspaper for three hours on a single espresso and nobody rushed him out.
He realized people weren’t paying for the caffeine.
They were paying for 15 minutes of feeling European, sophisticated, and unhurried.
He didn’t bring back the beans.
He brought back the stage.
He invented the “Third Place.”
Not home, not work, but an escape where you rent a feeling of status for $7.
If you are selling a commodity, you are in a race to the bottom.
If you are selling an identity, there is no price ceiling.
Stop obsessing over making your product 10% better.
Start obsessing over who your customer becomes when they use it.
People don’t want what you make.
They want how it makes them feel about themselves.
~ Andre Gonsalves
✨🙌🏾💫

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mugisha crescent retweetledi
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New stock available at KPFC for sagita Irish potatoes for more information reach out to us @mcrescent12 @NabaasaNel94670


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Together we sow the seeds of change
Kwehangana Anthony@AKwehangana
PUM expert Goasse has concluded his TA on PHH with an exposure visit to Psalms Food under BRIGHT&CG projects. Field officers gained firsthand insight into the quality standards required for processing& will now guide SHFs to produce &supply quality potatoes to boost market access
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Enhancing Irish potato farmers in Karukoba Buhara with quality inputs to boost production of potatoes in Kigezi under COMMON GROUND PROJECT regards to @AnthonyKweha @mcrescent12 and @NabaasaNel94670


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Best regards farmers
Early today, kigezi potato farmers cooperative Society Ltd was represented in Kamuli district for food and nutrition security marketplace show casing thanks @NabaasaNel94670 for representing us regards to @mcrescent12 @AnthonyKweha @Agriterra


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It's happening every day and every week as agribusiness is still hyping in the world. It's this week on Friday be part of @CoRubanga @jamesmuhangi for first Coffee Business Forum in western in MITOOMA district.
Don't miss @mcrescent12 @NabaasaNel94670
Happy new week farmers.
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Happy 63rd independence for our country Uganda we celebrate with farmers at KPFC. Agriculture remains the back born of Uganda @mcrescent12 @NabaasaNel94670

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Good evening winning Team
Early today Chairman BOD KPFC @NabaasaNel94670 joins team at Eureka place hotel for training organised by AAIN to gather knowledge for our farmers about incubation
@mcrescent12

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Use quality inputs yield quality and quantity outputs KPFC at your service to provide all @mcrescent12
Kigezi potato farmers coperative we value quality inputs for efficiency
Efficiency =output/input×100
@NabaasaNel94670 regards to @AnthonyKweha Under COMMON GROUND PROJECT

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