The Prachi ad released by the @BombayShavingCo is a wake up call to the advertising and marketing industry.
The sheer insensitivity of the company which continues to defend the act comes from an extreme sense of power and privilege, where the victim - Prachi - is reduced to a body part, facial hair.
I went through the case, and also heard Prachi's video reaction. Prachi is far more powerful that 1000 Bombay Shaving Companies put together.
Prachi represents the young, new India which does not cling to inherited privilege to move up in the world. She puts in her own effort to make a mark.
Her father is a UP police constable. A daughter topping Class 10 is probably the biggest thing that happened in their lives.
The BS Co founder Shantanu Deshpande 's father was a successful IT executive in the USA and Shantanu went to the best schools, then IIM, and then McKinsey. He got pretty much what he wanted, in life.
Do you understand what I am saying? It's P for Privilege.
Finally - and this really amazed me - Prachi has no negative feelings for those who invaded her privacy and wronged her so deeply. On the contrary, she shows compassion - a compassion that can only come from a beautiful person.
Now that's called Indian culture. But don't take this culture for granted, please.
Let's unite to push back these privileged people with inherited, borrowed power: India is changing and you have to behave. We welcome your contributions, but never forget the country is bigger than your personal ambitions.
This note is addressed to the marketing fraternity. Thank you for reading.
An important issue raised by @adityasinha004 & Akanksha Saini, two young economists working at @EACtoworkingPM, on rampant unwarranted hysterectomies. This is part of a growing trend of misuse of medical interventions in India (following the US pattern).
Watched #callitlove#koreandrama. It celebrates the beauty of subtle gestures. It's a beautiful reminder that life's most profound moments can often be found in the simplicity of a lingering smile, a stolen glance, or a shared moment of silence #kimyoungkwang#LeeSungKyung
"India has a vision to become, within 25 years, the 2nd largest economy in the world with a GDP of $32 trillion. The Indian Express has left the station. It is now the fastest train in the world—the fastest-growing major economy. The UK must be its closest friend and partner."
Socialism. We reject it utterly for, however well-intended, it leads in one direction only: to the erosion and finally the destruction of the democratic way of life.
We are all here on this planet, as tourists, as it were. None of us can live here forever. The longest we might live is a hundred years. So while we are here we should try to have a good heart and to make something positive and useful of our lives.
#GangavvaMilkuri from #Telangana spent most of her life working as a farm laborer.
Her son-in-law introduced her to @YouTubeIndia. She started creating comedic sketches about rural life and society.
Gangavva’s channel ‘My Village Show' has over 2 million subscribers.