Measurelab

Do you actually need a CDP? And what's all the hype about? 🤔 In a recent blog post, we give our honest opinion on the CDP trend and offer some insight into the approach we've taken to its use. Check it out 👉 shorturl.at/pyCJ7 #CDP #CustomerDataPlatform #Agile

Today marks our final episode with @darafitzgerald as co-host on the show!🎙️ We took the opportunity to discuss his journey into analytics, the changes he’s seen in the industry over the years, and the process of co-founding Measurelab! Check it out 👉 shorturl.at/lDFG3

Take a look at how we helped @SandersonFW with call propensity analysis 📈 Our focus was to help understand why there had not been a drop in call volume after implementing a new B2B ordering system. Full case study 👉 shorturl.at/deG18 #bigquery #analyticsinsights

How can we leverage AI in self-serve analytics? 📈 Last week we got the opportunity to catchup with Gaurav Tiwari, an Engineering Manager at @Spotify, where we spoke more around the topic. Full conversation here 👉 shorturl.at/prFJX #AI #semanticlayer #selfserve

What is Dataform, and why should we use it? In the latest episode of Behind the Cloud, Matt delves into the evolution of cloud data warehousing and the game-changing tool, Dataform. Watch the full episode 👇 #dataform #gcp #bigquery youtube.com/watch?v=qrHioQ…

We're on the lookout for a talented Analytics Consultant! 😎 We need someone to help lead client engagements, build strong relationships, and bridge the gap between clients and our specialist teams. Find out more & apply 👉 shorturl.at/abqrW #Hiring #Analytics

New to BigQuery or need a quick refresher? 🎓 In our latest Behind the Cloud episode @MrHoosk talks us through the essentials of BigQuery. Everything from project structure, to data querying, and the costs involved. Check it out 👉 youtu.be/Vk1bMcZyhHE?fe… #bigquery

We recently helped reduce EDF's data query volume by 250GB a day! 🚀 @edfenergy has data from over 15 websites and apps, totalling 65 million events monthly, and with our help, we reduced their daily data query volume by 250GB. Here's how 👉 shorturl.at/mzW79 #bigquery

What does the future of event data look like? We recently caught up with @timdechau from deepskydata. We spoke about event and marketing data, as well as the people, processes, and design involved in event tracking. Full episode 👉 shorturl.at/amwxK #eventtracking

What is the significance of curiosity and storytelling in data analytics? Check out our conversation with @timceuppens, the CMO at Pit&Pit, all around the psychology and communication of data. Full episode 👉 shorturl.at/gGSV3 #psychology #dataanalytics #storytelling

There's still a few spots open for our next GA4 Immersion training course! 🎓 The course will help you get to grips with GA4, and learn how to interpret and harness your data. We welcome all abilities. Get started here >> shorturl.at/lELS0 #ga4training #googleanalytics

Dedicated webform analytics, what are the advantages? In this week’s episode of The Measure Pod we spoke with Alun Lucas, the Managing Director at Zuko Analytics. Full episode here 👉 shorturl.at/ajEGZ #webforms #analyticsinsights #optimisation

What is Technical SEO? 🔎 We recently had the opportunity to speak with @MattJones_SEO, where we spoke about the intersections of #techseo and #analytics, and the potential impact of generative AI on the industry as a whole. Full episode here 👉 shorturl.at/axKN4

🚀 We're launching a new Youtube series! ☁ We're going Behind the Cloud, to learn more about cloud-based technology! More on the series here 👉 youtube.com/watch?v=z2s50M… #GCP #cloudtechnology #bigquery #analyticsinsights

2023 in review, how did it go? Our MD, @elliottsteven, recently crafted a blog post, offering insights into our key accomplishments and challenges over the past year. 👉 Check it out: shorturl.at/cxBKW #MeasureLab #YearInReview #Analytics

Our Christmas edition of The Measure Pod is live! 🎅 In this ep, @dpezrez and @DodoNerd reflect on the highs and lows of 2023, and offer up some predictions for 2024 and beyond. Full episode here > shorturl.at/aTU08 #analyticsinsights #2023yearinreview

📣 The Measure Pod is back for a new season! Today we launched the first episode of our new season which features Adam Greco from @Amplitude_HQ. Full episode here >> shorturl.at/cdnW0 #datawarehouse #analytics #marketinganalytics #productanalytics

I'm doing an AMA today all about #GA4 with @eUpton - sign up at app.livestorm.co/littledata-1/l… and bring your questions! What acquisition reports should you use? What is (not set)? What thresholding is? Where is the X report? Why you can't do Y? Find out at 16:00 UTC 🖖

What is learning design? And how can we apply it to analytics training? In this weeks sound bite (from the archive), we reflect on our conversation with @GommPhil and @tonyjreeves from @DingLearning. 🎙 Listen here >> shorturl.at/bntAE #learningdesign #analytics #ga4

Ever wondered how to connect GTP to BigQuery using Zapier AI? 💭 Explore how you can use a GPT to retrieve data from BigQuery, then summarise using @zapier AI actions. Read the full blog here > shorturl.at/uEMN6 Written by @MrHoosk #zapier #ai #bigquery #gtp