Melissa Pekel

@ScatterLabz @markpekel @X @keeponboard Just followed back, glad to have you here :)

@markpekel @X @melissapekel @keeponboard Hey Mark n Melissa, Lets connect.

Hey @X👋 hope you're enjoying your weekend! This one is very special to me... I want you to meet @melissapekel, my partner in everything and a co-founder @keeponboard! She's returning to X, and looking to #connect with: 🧙 Founder friends. 🌟 Startup builders. 🤺 The people on X who build in public. 🤩 Indie hackers. 💡Champs figuring out big problems 🚀Shipping side projects. Drop ⬇️a "Hi and let's all connect🙋‍♂️

@JayHoovy Goggins' book.

Hot take: most "must read" business books should be blog posts. 80% of them have one real idea stretched across 300 pages with anecdotes you forget immediately. Some of the exceptions to this rule that are very quality: - Zero to One: every chapter = different thesis. Canon literature like Meditations one should go back to often. - Navalmanack: an entire guide on a life well lived (happiness + wealth + fulfillment) - High Growth Handbook: incredibly tactical guide to every part of the startup journey (getting your first customers, hiring your first employees, raising $) Hoping these can be helpful to you in your journey too!

@KevinSzabo14 Agreed, it's a story as old as pull vs. push.

I used to: Chase connections Wait for replies Pray for chances Now: I build in public and it makes connections easy Attention isn't asked for. It's earned.

Let's agree to disagree on this one my friend. Lists that were stolen or are traded are already monitored by ISPs, or have acute data hygiene problems, or are full of spam traps that won't come off via email verification services, or just have dead emails in them that bounce. And even if you waterfall the hell out of them, you'll be able to monetize a 1 in a million if you've done this for years, with an IP quality hit around the corner at every send. I literally saw 100's of businesses lose their IPs and money over this.

@theohandsh @melissapekel You can get lists of your target audience using upwork and then you can email them all. With 2% conversion persistent over perfection

what is the most underrated platform to market your app?

@PhilShteuck @keeponboard Always be on board!

@melissapekel @keeponboard That's great news Melissa. We're still onboard toward the MVP. 💪

Good morning :) Or is it a morning to be good on? In any case, I can already feel that this week is going to be great. @keeponboard is making jumps, not strides, and although we didn't hit our 7/7 goal (we're on day 8 out of 7 in our MVP finalization count, a bit late), our agentic onboarding and retention platform is taking the shape we always wanted it to take, which is sweet! It's rock 'n' roll time!

@heyizmadz Loved how you framed everything! Everyone needs to remember that growth is a series of experiments that compound when people are engaged.

I started writing online 1,082 days ago. Went from: 0 → 7,700 followers 0 → 3,000 email subs 0 → 6 figures Here are 10 harsh truths to stick on your wall:

@RasmusSevelius As simple as it is, it is inspiring.

Someone reached out this week wanting to work with me. Found me through my posts. Two weeks in, no massive following, nothing sold yet. But the right person saw the right content and reached out. I've been posting consistently about what I actually do building on X using AI, automating the content side, spending time on replies. That's the only reason they found me. Specific content about what you actually do attracts people who actually want that thing. Nothing fancy. Just showing up with real stuff every day.

@KevinSzabo14 I try to do just that every more, coffee and a list.

When you first wake up, start writing. By doing this you’re setting yourself up to work for the day. A strong morning creates a strong day.

WDYT? That's the ballpark?

@vivek_naskar What makes things compound is what you learn and what you teach. I loved it.

“You can offload a task, or even a job, but you can never offload your learning.” Such an interesting take by Satya.

@ognjengatalo Both @markpekel and I are working on @keeponboard, an agentic onboarding and retention platform. It's been an itch we were looking to scratch for years.

@melissapekel sweet! what are you building?

Fellow indie hackers, remember: The goal isn't to ship perfect. The goal is to ship.

@MikeTheElite @OnatAksaray It separates the pros from the rest

@OnatAksaray @melissapekel The 'not perfect' part is actually what keeps it honest, it won't do the work for you but that's also why the people who actually learn it properly are so far ahead of everyone else

Funny how big tech took from founders and builders, basically everyone, the ability to distribute via owned channels. Everything is now zero-click: websites, socials. Come to us, we're validation, here's $50 for your efforts! Except for Emails, the last bastion of owned. And even with emails, I saw companies who used to send +1B's of emails per month, losing ground to ISPs cracking down on them. Still, atm, it's the most owned channel. Agree?

100% agree, you can rent it like an Airbnb, one-time blast, or with a banner. Or you can go long-term, to pick up a client's distribution and provide them with a reliable channel, it's an asset. It does have its challenges once you target the audience with different messages, and you need to be laser-focused with this per the brand you rent to, including warming it up properly from the get-go with new brands/campaign.

@melissapekel The rental model is what got me thinking about email more seriously, building on X is great for discovery but everything I want to keep long-term lives in a channel I actually control

@Copy_Stephen Exactly, you nailed it, and I would even go further and say that it's a proxy to similar audiences as well. Nothing compares to it. And let's not get banned from the socials, please, not yet :)

@melissapekel Well you do own a direct point of contact to customers if you're banned off social media or lose access So yeah, email is arguably the most important

@Abrar__Sami @ChadAppDev Excellent choice Arbar! Just followed back, welcome on board :)

@melissapekel @ChadAppDev Let's connect!

This community has been insanely supportive! Trying to hit 1,000 followers soon and looking to connect with more people building in: 🚀 SaaS 🤖 AI tools 🦄 Startups 📈 Distribution and growth If you’re building something interesting, say hi 👋