metabrand

Tangible brand equity renewed at age 100: iconic @CocaColaCo bottle is now of 100% plant-based material. #PlantBottle CokeURL.com/73tlj

A brand’s backfire highlights Boundaries (hashtagging memories of war) and Controls (automating a social campaign).smh.com.au/national/woolw…

New #DashButton from @amazon is brilliant. Will multiple buttons lead major brands into competing for a whole new idea of shelf space?

Instantly recognizable. A 3-word promise. A 5-second demo. @AppMeerkat breaks out as the very model of a modern major brand launch.

Vestigial brand equity: After the buildings are re-purposed, the distinctive shape of a Pizza Hut persists. usedtobeapizzahut.blogspot.com

♫ If one of those packs should fall off the stack | make sure it doesn’t fall down on your back! ♫ 99-pack by @AnytimeAle @AustinBeerworks

Anthropomorphic brand personalities? Animal logos humanize tech companies. on.wsj.com/1ldkBZY

In the wake of two recent tragedies Malaysia Airlines reviews strategy, looks at possible rebrand and name change. fw.to/UADusYD

Does the "city brand" trend confuse branding with reputation management? shar.es/MqhED

Salmonella warning forces partial recall of Arctic Mice, a brand of pet food (if your pet is a snake). fw.to/Y0OMlMa

Acquired brand Cricket replaces the year-old, in-house brand Aio for all AT&T no-contract wireless. cnet.co/1n70frx

Tangible brand equity: Heinz puts a cap on its trademark case, protecting its distinct bottle shape. at.law.com/1N1FBu

Yoo-hoo, Yahoo: A familiar UI is more than a feature set. It's online brand equity to be managed. pcworld.idg.com.au/article/529524…

For want of a thumbnail the click is lost? Software screens ad videos, selects most click-worthy frame as thumbnail. trib.me/1gGp5s3

Thoreau was right: Simplify! Shorter corporate names have better recognition, higher value. blogs.hbr.org/2013/09/invest…

Socially, brands and customers are on equal footing. Latest example: a customer complaint in a promoted tweet. theguardian.com/money/2013/sep…

Talk about brand loyalty and customer lifetime value: new F-150 buyer, aged 102, a Ford customer since the 1920s. usat.ly/1c4gLPA

An ingredient brand you never heard of: DAIR (Driver Aid, Information & Routing), G.M.'s 1966 (!) version of OnStar, nyti.ms/15zP3u0

"Heritage and growth opportunities" -- a/k/a brand value -- led a new bidder for Steinway to play in a higher key. heraldonline.com/2013/08/14/511…

Cutely branded “Thumbell” hand exerciser pumps up attention to O2’s launch of 4G mobile speed in UK. news.o2.co.uk/2013/07/29/fit…