michael hemsey
105 posts


I just built a Claude skill that writes 20 Meta ad hooks in 60 seconds 🤯
Give it your product, your audience, and your best-performing angles → it writes hooks across 10 proven frameworks, each one targeted at a specific customer pain point.
All inside Claude Cowork.
Perfect for DTC brands and agencies who are still writing hooks from scratch every time they need new creative — staring at a blank doc, scrolling competitors for inspiration, and recycling the same 3 angles because you ran out of ideas two weeks ago.
If you're launching Meta Ads and your hook writing process looks like this — open a Google Doc, try to remember what worked last time, write 5 hooks that all sound the same, run them, 4 flop, go back to the doc, repeat ...
This skill replaces the entire process:
→ You give it your product name, key benefits, and target customer
→ It writes hooks across 10 frameworks: problem-solution, curiosity gap, bold claim, social proof, before/after, us vs them, question, contrarian, urgency, and storytelling
→ Each hook targets a specific pain point — not generic "Shop now" copy
→ Generates 2 variations per framework so you have options to test
→ Outputs everything organized by framework with notes on when to use each one
→ Takes about 60 seconds
No blank page.
No recycling the same 3 angles.
No writing 5 hooks that all sound like the same ad.
What you get:
→ 20 hooks across 10 proven frameworks, ready to drop into your ads
→ Each hook written for a specific customer pain point, not a generic audience
→ Framework labels so you know which hook type you're testing
→ A reusable skill — run it for every new product, every new campaign, every new angle sprint
→ Works from a product brief — no API connection, no CSV export, no setup beyond installing the skill
One product brief.
20 hooks.
60 seconds.
I put together the full skill file plus a playbook showing how to install it, customize the frameworks, and run your first hook sprint.
Want it for free?
> Like this post
> Comment "HOOKS"
And I'll send it over (must be following so I can DM)
English

Anthropic ran their entire marketing operation with one person.
$380 billion company.
Paid search. Paid social. SEO. Email. App stores.
One non-technical hire doing all of it — for 10 months.
I pulled it apart.
Compared it to every system we've built across the clients we've worked with.
Then asked myself one question:
If I had to reverse engineer this from scratch — what would it actually look like?
Turns out the architecture isn't that complicated.
I mapped the whole thing into a 47-page PDF you can upload directly to any LLM.
It coaches you through building your own version step by step.
Comment "marketing" and I'll send it over.

English

Anthropic ran their entire marketing operation with one person.
$380 billion company.
Paid search. Paid social. SEO. Email. App stores.
One non-technical hire doing all of it — for 10 months.
I pulled it apart.
Compared it to every system we've built across the clients we've worked with.
Then asked myself one question:
If I had to reverse engineer this from scratch — what would it actually look like?
Turns out the architecture isn't that complicated.
I mapped the whole thing into a 47-page PDF you can upload directly to any LLM.
It coaches you through building your own version step by step.
Comment "marketing" and I'll send it over.

English

MUST WATCH SHOW! Q PROOFS, FINANCIAL SHIFT, DS FAILED! MILITARY IN CONTROL! x.com/i/broadcasts/1…
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🚨 Select one number : (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
Check your DM later $XRP 📦
#CryptoGiveaway

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@Foxy0nChain Yes, because I would now be the proud steward of one BTC from the legendary Foxy moxy @Foxy0nChain
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@JasonSilva @Markbrem that was the most incredible 15 minutes I’ve spent in recent memory. perhaps my life. transcendent, my friend. bravo @JasonSilva
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@Red_Pill_US @dom_lucre pro tip:
feature the facts regarding the survivors of the 70 trapped workers, anticipating their own demise brought by this unstoppable force of nature, in your introductory headline.
you’re welcome.
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@dom_lucre New dashcam footage shows the moment when a powerful EF-3 tornado destroyed a warehouse with 70 workers inside.
📌#Waverly | #Nebraska
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