Real Michael J Fox

The Shark & The Fox. Getting some lessons on elevator pitches for Shark Tank from Mr Wonderful. 1) Articulate your idea & value in 90 secs, 2) Explain how you can execute your great idea 3) Know your numbers, CAC, LTV #kevinoleary #entrepreneurship

@SouthwestAir 90 minutes late just to find a de-icing truck for the first flight of the day. 45 minutes of plane boarding and they didn't know or couldn't do it then. I could have slept in instead of a 5:15am flight. Will take @americanair on flight back.

@michaeljamesfox Hey, Michael. Without a doubt, delays are frustrating for everyone involved, especially our Customers. We apologize for the inconvenience today. Please hang in there with us, and we’ll get you on your way soon! - Connor

Only reason to take a 5am flight is to get somewhere on time! 1st flight of day and 1 .5 hours late departing. Could have slept in and taken American. @SouthwestAir

Just published in @Forbes: How Answer-First Content Is Changing Home Services SEO Old playbook: Rank high Show in map pack Run Google Ads Get reviews New reality: Homeowners search → Google shows AI answers → someone gets called. In 2024, ~60% of searches ended without a click. Which means the contractor whose content becomes the answer often wins the job. I break down what contractors need to change and how to fix pages that already rank. Read here: bit.ly/4b6jY7a

If you’re a contractor and you’ve ever said, “PPC just doesn’t work for us,” this one’s for you. I just dropped a new @Forbes article: “𝐖𝐡𝐲 𝐏𝐚𝐲-𝐏𝐞𝐫-𝐂𝐥𝐢𝐜𝐤 𝐅𝐨𝐫 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭𝐨𝐫𝐬 𝐅𝐚𝐢𝐥𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲.” What happens after the click is. bit.ly/4687jh1

Most HVAC marketing problems aren’t caused by weak ads or small budgets. They’re caused by unused service data sitting in the CRM. I explain how contractors can turn equipment age, service history & technician insights into real marketing ROI in my latest Forbes article. 👉 bit.ly/4qIwPBy #HVAC #MarketingROI #HomeServiceMarketing bit.ly/4qIwPBy

I rolled over a few unused HGVC points and Hilton charged me $249. That's a night stay penalty. Another reason never to buy a timeshare in your 30's. I switched from Diamond to Marriott Bonvoy. @HiltonGrandVac

Plumbing companies don’t lose jobs because of low demand. They lose them because they respond too slowly. Same-day service isn’t about working harder — it’s about building a system that removes delay from the first call to job completion. Speed builds trust. Trust wins the job. I break it all down in my latest @Forbes article: “From Call To Completion: How To Build A System For Same-Day Plumbing Jobs.” bit.ly/3MZyfJ6

Home service pros: You don’t need bigger ad budgets to win. 🛠️ Respond to reviews fast. It builds trust, boosts conversions & protects reputations. Reviews are your marketing. Treat them like it. 💡bit.ly/4oiktiy 📷 #hvac #plumbing #reputationmanagement #googlereviews

Stop the $4 . 2M municipal building. My home assessment just increased 45% this month. 45% of last years value and that will be a massive tax bill increase. Village trustees need to slow down! Sign the petition! c.org/g8LNtrrnQz @windpointwi

Link to @Forbes article: 👇 bit.ly/4gyBUYY 👇

Pricing = your hidden growth lever. Misaligned → higher CAC + lower conversions. Aligned → efficient funnels + more booked jobs. 👉 New article: How Home Services Pricing Can Reduce CAC & Boost Conversions bit.ly/4gyBUYY 📈 Smarter pricing = profitable growth.

🚨 More leads ≠ more revenue. If you’re missing calls, chasing the wrong jobs & losing high-value leads, the issue isn’t your ads—it’s your process. ⚡ Learn 5 steps to scale sales without sacrificing lead quality: bit.ly/45V37QK #HVAC #Plumbing #HomeService #Sales

Excited to share my latest @Forbes article: “How to Use Answer Engine Optimization to Grow Your Plumbing Business.” Discover how AEO can position your business at the top when potential customers seek plumbing solutions. Read more here: forbes.com/councils/forbe…

𝐁𝐢𝐠 𝐍𝐞𝐰𝐬! 🎉 I’m honored to be featured on @MSN in the article “𝐂𝐨𝐫𝐛𝐞𝐫𝐫𝐲 𝐃𝐢𝐠𝐢𝐭𝐚𝐥’𝐬 𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭 𝐟𝐨𝐫 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐇𝐕𝐀𝐂, 𝐏𝐥𝐮𝐦𝐛𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐜 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐆𝐨𝐞𝐬 𝐁𝐞𝐲𝐨𝐧𝐝”! bit.ly/msn-beyond-mar…

My latest article on @Forbes Geotargeting is a vital strategy for home service providers who want to attract local customers. Read more: forbes.com/councils/forbe…

My latest article on Forbes for Plumbing companies looking to grow with Digital Marketing strategies. Read More: forbes.com/councils/forbe… #plumbing #homeservices #PlumbingSuccess #marketingstrategy

Here’s my latest article on @Forbes Let's explore how Google LSAs can boost your electrical business's online visibility, attract more local leads and increase conversion rates. Read more: forbes.com/councils/forbe…

@HiltonGrandVac was the dumbest thing I did in my youth. TS paid off, but HOA dues are more than renting the same resort at nightly rates. $1600 for 5 days annually when I can pay $123 per night ($615) and save. I can’t even book the below Tahoe resort as an owner. WTH!