Michael Maher

Is search dead? 🤖💀 I’ve been at a tech conference the past few days and that’s a question I heard asked easily 20X. People are referring to AI Overviews showing when you search on Google, think mobile. Way to go Gemini.

@michaeljmaher Chicago this past weekend…

I saw EHRT Barrel Proof for $499 in TN this weekend. 🤦🏿 🤦🏻‍♂️

Manual targeting and proper segmentation is how brands win on Amazon too.

@rageofpepe68 😳

@michaeljmaher Az Walmart last week or maybe two weeks ago

@FSaupp1 Here you go! Steer clear. 🤣

@michaeljmaher Drop the name of the store so we know to never give them business lol

@jackdanielzs @BourbEnthusiasm Why not charge to the moon and go out of business?!?

@BourbEnthusiasm Why is full proof 600 dollars 😂

Yuck smh

@osubluejacket I called the cops as soon as I left.

$120 for Weller SR??? #StraightToJail #bourbon

@BourbEnthusiasm I’ve got pics of the entire store. 🤣 we should create a list…

Last post in my "How much should I spend on Amazon ads?" series. x.com/michaeljmaher/…

Also, My First Newsletter is LIVE! I've been working on this for a while so I'm excited to finally get it out into the ether, wherever that is. First post below. Sign up to get these randomly. Newsletter #1 And so it begins... maherketinghour.com/p/and-so-it-be…

Most Amazon brands are playing checkers. Smart ones are playing chess. What separates winning advertisers from those who just burn money? A system. Here’s the 3-part formula that works: 1️⃣ Relevance is king – Relevant targets perform better. Nail your targeting. 2️⃣ Data beats opinions – Guesswork kills profits. The best advertisers test, analyze, and optimize. 3️⃣ Optimization never stops – Amazon ads aren’t “set and forget.” If you’re not adjusting bids, keywords, and creatives regularly, you’re falling behind. Most brands run random ads. The top 1% run predictable, scalable systems. Which one are you? Let’s talk below. Follow my series breadcrumbs in the comments. Also, My First Newsletter is LIVE! I've been working on this for a while so I'm excited to finally get it out into the ether, wherever that is. First post below. Sign up to get these randomly. Newsletter #1 And so it begins... maherketinghour.com/p/and-so-it-be…

Couldn’t agree more. You don’t know until you test. Great example from past 100 years. Eating foods high in cholesterol raises your cholesterol. Sounds highly probably. Wildly untrue and it started a generation of unhealthy eating that has in turn helped create an obesity epidemic. I’d rephrase to say, “Lots of things make complete sense but just don’t work and, when they don’t work, possess the capability be wildly dangerous to society at large.”

@willnitze Boss

Walmart homepage feature… Strong.

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@andrewjfaris @heyitsalexP @soundslikecanoe 💯

I think that's a real, real thing. It's one of the things to be most skeptical of with AI conversation. If it sounds like "get rich quick!" it probably is wrong. I know that in our business AI has been a heads' down SLOG for @soundslikecanoe. The results are incredible, to be clear, but it definitely was not fast or easy.

My big fear for DTC operators in the age of AI is that they'll outsource thinking seriously about who their customer is and how their brands should communicate with them. Don't do that.

@BourbEnthusiasm Those Uncle Nearest single barrels are amazing. Really impressed. Great price on that too.

Such a great price, that's 🔥

Not a bad day at Merchants Club… #kingofkentucky

👀

@TheNewAmerica77 @NewRiff Picked up a Single Barrel Rye @ 117 that drinks like a dream. The Kentucky Single Malt is amazing, and I don’t even like scotch very much at all. 😆 All the heirloom grains are great too.

@michaeljmaher @NewRiff Me neither I got several single barrels around 110 proof too 🔥

I’ve had 0 bad juice from @NewRiff. Red turkey wheat is a favorite but haven’t been able to score a bottle. Sherry finish malted rye is legit. Should have left it off the counter cause house guests have gone through it. 😆