Will Nitze

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Will Nitze

Will Nitze

@willnitze

Founder/CEO, IQBAR 🍫💧☕️

Miami Beach, FL Katılım Şubat 2022
1.4K Takip Edilen5.1K Takipçiler
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Will Nitze
Will Nitze@willnitze·
IQBAR PB&J Protein Bites! New product line launched with Sam's Club today at the insane price of $9.98 / 15-pack. Took a full year to figure out how to manufacture and perfect these. Best food we've ever made. Mark my words - this line will do >$100M within three years.
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CPG WIRE
CPG WIRE@cpgwire·
Purely Elizabeth launched a Protein Ancient Grain Granola line. Three flavors are currently available at Target. Purely Elizabeth is set to surpass $300M in sales this year.
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Will Nitze
Will Nitze@willnitze·
@hamdiulukaya - would love to chat about a huge opportunity that involves Chobani. Shooting my shot. Let's chat.
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Justin Bomberowitz
Justin Bomberowitz@justin_bomb·
Little does Will know I’m launching Synapse Bar imminently *Feed what runs you* Made with collagen peptides and the latest bioactive ingredients produced by our cutting edge AI r&d scientist- Axon
Will Nitze@willnitze

"Copycat" brands invariably run into a huge issue: They don't know what, specifically, to copy. Because they don't know which specific combo of variables drives value for the brand they're copying. So they guess. And, predictably, their guess is way off.

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Jim Morales, CFA
Jim Morales, CFA@The10XCFO·
@willnitze copy product and ads easy... now try to copy sourcing, pricing, measurement, inventory optimization etc...
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Will Nitze
Will Nitze@willnitze·
"Copycat" brands invariably run into a huge issue: They don't know what, specifically, to copy. Because they don't know which specific combo of variables drives value for the brand they're copying. So they guess. And, predictably, their guess is way off.
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Will Nitze
Will Nitze@willnitze·
@BrandBarons For sure. But that's a totally unfair fight played on different playing fields (vs brand-on-brand). Still absolutely a trend and one that'll get much bigger over time to your point.
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BrandBarons
BrandBarons@BrandBarons·
@willnitze Private label retailers are getting better at copying tho
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Will Nitze
Will Nitze@willnitze·
Start startups within your startup.
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Alan Duvall
Alan Duvall@FamousAlan·
@willnitze @dennishegstad Built bars are on a rampage right now. A marshmallow protein bar solves what everyone is thinking about what’s wrong with quest bars. The texture
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Will Nitze
Will Nitze@willnitze·
This was a $9B company 1 year ago 🤯
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Will Nitze
Will Nitze@willnitze·
@dennishegstad Their Premier Protein line is an absolute monster. RTD protein shakes. I think that line does something like $1B in rev a year.
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dennis hegstad
dennis hegstad@dennishegstad·
@willnitze Which was the leader? power bar? I'm not really familiar with any of their 3 brands :o
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Will Nitze
Will Nitze@willnitze·
Tried for the first time - super good. Kind of tastes like mac and cheese. Slammed the whole bowl in like 5 mins. 👏 @Bbruhis
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Keşfet

@cpgwire @MehtabKarta @hamdiulukaya @RosenZone @seanleeCPG @justin_bomb @The10XCFO @BrandBarons