Mick Rigby

719 posts

Mick Rigby

Mick Rigby

@mickrigby

I founded and run Yodel Mobile and have a passion for all things Mobile as well as Cricket, indie music , Rugby and a good cup of tea

ÜT: 53.741269,-2.987218 Katılım Haziran 2009
624 Takip Edilen739 Takipçiler
Mick Rigby retweetledi
Yodel Mobile
Yodel Mobile@yodelmobile·
We’ve got a dose of #WednesdayWisdom this week from @mickrigby the CEO of @yodelmobile – stay tuned each week as we share app marketing tips to supercharge your app growth. This week is for all those in their early stages of launching – how do you find your first 1,000 users?
English
0
1
2
224
Mick Rigby retweetledi
INMA
INMA@INMAorg·
.@mickrigby, founder and CEO of Yodel Mobile, a multi-award winning, dedicated app marketing agency, talks about App Store Optimisation (ASO). ow.ly/UBXh50OAnqC @challinor
INMA tweet media
English
0
2
1
229
Mick Rigby retweetledi
Yodel Mobile
Yodel Mobile@yodelmobile·
#ASO tools provide you with invaluable data and features to help you optimize your #app. 🧐 Use them to track rank, conduct competitor analysis, and create a #marketing strategy. Choose the right ones to improve your user base and increase organic traffic. #mobilemarketing
English
1
2
1
173
Mick Rigby
Mick Rigby@mickrigby·
@AppFollowIO Q4 I’d always say that if you are on holiday, you should put your phone away and enjoy your break! Understand that the person in a work suit is a different user in their swimming shorts – if you can, adapt your messaging for seasonality and location. #AskAppFollow
English
1
1
1
0
Mick Rigby
Mick Rigby@mickrigby·
@AppFollowIO Q3 You bet the hell they do. Every app should want users that have made an informed decision to download it. Good reviews elicit desire, & desire encourages commitment. Committed users = Retained users .. Boom! #askappfollow @AppFollowIO @yodelmobile
English
0
0
2
0
Mick Rigby
Mick Rigby@mickrigby·
@AppFollowIO Marketing levers include in app messaging to direct users, gamification to engage them and keep them using, Progressive onboarding to educate and direct, & rewards such as opening up new functionality if usage targets have been achieved. @appfollowIO
English
0
1
2
0
Mick Rigby
Mick Rigby@mickrigby·
@AppFollowIO Q2 #AskAppfollowIO #ASKAppFollow You’ve got a lot of levers here but the two main ones are Product desire & usability and marketing/growth strategy & usage.. If the app does what it says it does, is engaging, useful, enjoyable and easy to use = Product desire. 🧵
English
1
1
1
0
Mick Rigby
Mick Rigby@mickrigby·
@AppFollowIO Only you can determine to want this will be and the value of putting in the time and effort to do so is huge.
English
0
1
2
0
Mick Rigby
Mick Rigby@mickrigby·
@AppFollowIO Typically every business should be tracking Daily Active Users (DAU) & Monthly Active Users (MAU) But… You should determine your tracking “Northstar” metric core to your business success; ie Average session length, Weekly Active Users ( WAU)
English
1
1
2
0
Mick Rigby
Mick Rigby@mickrigby·
Only you can determine what this will be and don't shy away from it, it's a fact that the value of putting in the time and effort to do so is enormous. @appfollow @yodelmobile
English
0
0
0
0
Mick Rigby
Mick Rigby@mickrigby·
Typically every business should be tracking Daily Active Users (DAU) & Monthly Active Users (MAU) But… You should really define your tracking “Northstar” metric that is core to your business success; ie Average session length, Weekly Active Users ( WAU) ....
English
1
0
0
0
Mick Rigby
Mick Rigby@mickrigby·
Q1 #askappfollow It's not a download, which is a false flag, the key value is a user. Define what that user should be done before defining the key metric. Then… 🧵
English
1
0
1
0