Mick Rigby

We enjoyed a fantastic year in 2023, and our ambitions for 2024 are even greater🌟 We are actively seeking talented individuals to join our dynamic team🤗 If you’re interested, email us at careers@yodelmobile.com👀 #MobileMarketing #DigitalMarketing #AppMarketingAgency #London

Push notifications are a powerful tool to re-engage users; even the NBA uses it 🏀 Find out how they used push notifications to their advantage here on @Braze braze.com/resources/arti… #MobileMarketing #NBA #AppUsers #PushNotifications #DigitalMarketing

@mickrigby, brings you this week's dose of #wednesdaywisdom with his 4 pillars of the @yodelmobile App Growth Programme. Check out the video below to learn about these 4 essential elements that every app marketing team must implement. #appmarketing #mobilemarketing #yodelmobile

Talking mobile with @yodelmobile. David Murphy takes a deep dive into app marketing with @mickrigby, Founder and CEO of Yodel Mobile. mobilemarketingmagazine.com/talking-mobile…

We’ve got a dose of #WednesdayWisdom this week from @mickrigby the CEO of @yodelmobile – stay tuned each week as we share app marketing tips to supercharge your app growth. This week is for all those in their early stages of launching – how do you find your first 1,000 users?

.@mickrigby, founder and CEO of Yodel Mobile, a multi-award winning, dedicated app marketing agency, talks about App Store Optimisation (ASO). ow.ly/UBXh50OAnqC @challinor

#ASO tools provide you with invaluable data and features to help you optimize your #app. 🧐 Use them to track rank, conduct competitor analysis, and create a #marketing strategy. Choose the right ones to improve your user base and increase organic traffic. #mobilemarketing

This was a brilliant convo, thank you @mickrigby @yodelmobile, always great to catch up with your words of wisdom 🙌🏻

🚀 @yodelmobile’s @mickrigby on Getting Your App Onto the Infinite Growth Loop wmr.fm/podcast/mobile…

@AppFollowIO Put yourself in their shoes ( or flipflops) 👟 #AskAppFollow

@AppFollowIO Q4 I’d always say that if you are on holiday, you should put your phone away and enjoy your break! Understand that the person in a work suit is a different user in their swimming shorts – if you can, adapt your messaging for seasonality and location. #AskAppFollow

Last question for today! Q4: How to retain users during seasonal holidays? @mickrigby #AskAppFollow

@AppFollowIO Q3 You bet the hell they do. Every app should want users that have made an informed decision to download it. Good reviews elicit desire, & desire encourages commitment. Committed users = Retained users .. Boom! #askappfollow @AppFollowIO @yodelmobile

Q3: Do reviews matter for retention? @mickrigby #AskAppFollow

@AppFollowIO Marketing levers include in app messaging to direct users, gamification to engage them and keep them using, Progressive onboarding to educate and direct, & rewards such as opening up new functionality if usage targets have been achieved. @appfollowIO

@AppFollowIO Q2 #AskAppfollowIO #ASKAppFollow You’ve got a lot of levers here but the two main ones are Product desire & usability and marketing/growth strategy & usage.. If the app does what it says it does, is engaging, useful, enjoyable and easy to use = Product desire. 🧵

Q2: What can you do in-app to drive app usage? 🤔 @mickrigby #AskAppFollow

@AppFollowIO Only you can determine to want this will be and the value of putting in the time and effort to do so is huge.

@AppFollowIO Typically every business should be tracking Daily Active Users (DAU) & Monthly Active Users (MAU) But… You should determine your tracking “Northstar” metric core to your business success; ie Average session length, Weekly Active Users ( WAU)

Q1: What are the key metrics for #userengagement? @mickrigby #AskAppFollow

Only you can determine what this will be and don't shy away from it, it's a fact that the value of putting in the time and effort to do so is enormous. @appfollow @yodelmobile

Typically every business should be tracking Daily Active Users (DAU) & Monthly Active Users (MAU) But… You should really define your tracking “Northstar” metric that is core to your business success; ie Average session length, Weekly Active Users ( WAU) ....

Q1 #askappfollow It's not a download, which is a false flag, the key value is a user. Define what that user should be done before defining the key metric. Then… 🧵