𝘽𝙖𝙧𝙣𝙚𝙮 𝙒𝙤𝙧𝙛𝙤𝙡𝙠-𝙎𝙢𝙞𝙩𝙝 🇺🇦 🦩

So on Friday HBO were filming Atlanta directly outside my house. In Stoke Newington. And it was my birthday. Odd but lovely to get a wave from the cast!

Can you do me a favour and vote for @HeyDAIVID's #SXSW panels? Thank you, thank you! RT's appreciated! panelpicker.sxsw.com/vote/152178 & panelpicker.sxsw.com/vote/152247 1m to register then hit the vote.

Your help much appreciated with a quick VOTE here gang - help get our @HeyDAIVID flamboyance on stage at @sxsw Takes 1 min via the links on this. Thank you! All RT's appreciated linkedin.com/feed/update/ur…

Piece here I wrote for @contagious I reckon we need to understand emotions in ads better so we can shore up the tidal wave of gen AI nonsense which is about to cover us.

'We face an uncertain future and in the face of increased creative automation it seems natural to us that the antidote is a better shared understanding of the very thing that makes us human — emotion.' hubs.li/Q02FsxpW0

Hello you metal heads! We hope you've managed to clean the mud out of your clothes from Download! We have been working on something huge behind the scenes that we can't wait to share with you... make sure you sign up to be first in line on 01-07-24. linktr.ee/metalforgood

@eaonp Anything being 'bold'

What words should I fail my ad students for the usage of? UNLEASH ELEVATE VERB YOUR ADJECTIVE gimme 2 or three more

@sdharwood80 @Slightly_Random PS. I'm not here v often any more. Soz for slow response.

@sdharwood80 @Slightly_Random Leave with me!!

@JCPHankins It is misconstrued. The ad industry is operating with a stunted and ill defined emotional lexicon which causes homogeneity. Also as you say, we respond with different levels of intensity to everything. DAIVID 39 below as a helpful start

The whole "emotional" ad thing seems to be misconstrued. It represents an ad that has actually cut through i.e. is salient. If there is an emotional response then someone has consumed your advert. An emotion doesn't have to be tears pouring down your face!!

@aboycalledsu @sdharwood80 Yeah. Banger.

@sdharwood80 Might nick that

@GeorgieC Cracking time G

It’s a cliché but this was quite the journey. A #BostonMarathon PB hitting a 3.30 finish. Feeling emotional this morning (with very sore feet). Thank you #Boston 🙌

Ad effectiveness platform @HeyDAIVID names new Chief Growth Officer following internal promotion... #appointment mediashotz.co.uk/daivid-names-b…

Beauty #brand wins top ranking on @tiktok for @SuperBowl ads, according to measurement platform @HeyDAIVID @cerave @NFL ... #beauty #skincare #MarketingDigital mediashotz.co.uk/cerave-nfl-ran…

Beauty and #sport #brands win top ranking on @tiktok for @SuperBowl ads, according to measurement platform @HeyDAIVID @cerave @NFL ... #beauty #skincare #MarketingDigital mediashotz.co.uk/cerave-nfl-ran…

Creative effectiveness platform @HeyDAIVID has enlisted the services of Ogilvy UK Vice Chairman @rorysutherland as Strategic Advisor newdigitalage.co/agencies/rory-…

Rory Sutherland, the Vice Chairman of @OgilvyUK has joined global creative effectiveness platform @HeyDAIVID as a Strategic Advisor. #appointment mediashotz.co.uk/ogilvy-uk-vice…

16,250km 351 days 385 marathons 16 countries £574k raised for charity We’ve come a long way. One last push tomorrow for the record books🫡

@daniel_daggers This is fantastic, Daniel! Nice one.

Ohh boy

@VikkiRossWrites Partly.

‘Fractional’ will be this year’s Word of the Year, won’t it?