The Millennium Alliance

AI is speeding up marketing—but exposing what’s broken underneath. Xenthe Bang from @SPGlobal challenges fragmented demand models and the gap between efficiency and real revenue impact. #MillenniumLive

Energy brands must turn purpose into real value. Catarina Barradas from EDP shares how to build trust, stay relevant, and make the energy transition meaningful in everyday life. #MillenniumLive

Marketing transformation doesn’t happen in pieces—it’s everything, all at once. Matt Rich from @bp_plc shares how they delivered a full transformation in just 9 months—and what they learned. #MillenniumLive

Dr. Dirk Holbach, CSCO, Henkel Consumer Brands at @Henkel, will keynote our Digital Supply Chain Transformation Assembly Europe, June 16–17 in Amsterdam. Don’t miss it: go.mill-all.com/vgv1

Personalisation is scaling fast—but keeping it human is the real challenge. Cristina Peñaloza Morales moderates this morning’s panel with Michele Quintaglie, Adam Azor, & Ramona Dumitrache on balancing AI with authenticity. #MillenniumLive

B2B and B2C are converging—and marketing must evolve. Ignacio Arco from @amazon shares how to stay customer-centric while winning with both customers and businesses. #MillenniumLive

There’s a growing gap between AI ambition and execution. Ramona Dumitrache from @ADMupdates explains why most organisations are falling behind—and how to close it. #MillenniumLive

Advocacy is becoming marketing’s most powerful lever—but few get it right. Colin Westcott-Pitt shares how brands can turn athletes, employees & creators into a scalable growth engine. #MillenniumLive

AI is changing the economics of IT—fast On #MillenniumLive, Jason Langone of @nutanix breaks down the shift from buying software to buying intelligence—and how leaders are managing cost, governance, and “Day 2” AI at scale. Tune in: go.mill-all.com/gehb

Marketing leaders are navigating crisis and change—turning uncertainty into opportunity through creativity and agility. Kai Boschmann from @IntlSOS shares lessons from fast-moving markets. #MillenniumLive

Marketing leaders are redefining AI—moving beyond automation to intelligence, personalisation, and growth. We kick off our Transformational CMO, B2B CMO, & Enterprise AI Marketing Assembly Europe with a panel on marketing in the age of AI. #MillenniumLive

Brands aren’t discovered like they used to. On #MillenniumLive, Christi Geary, EVP at @amp_agency, shares how to win in an AI- and algorithm-driven world—while staying human. Listen here: go.mill-all.com/k2wj

95% of enterprises plan to build their own AI & data platforms—but few have a clear path. @EDBPostgres shares a practical blueprint to turn AI ambition into real outcomes with PostgreSQL. Download the ebook: go.mill-all.com/qb61

Brand attacks now span search, domains, marketplaces, social, and apps—often looking legit to customers. @BolsterAI helps teams detect and take down impersonation threats at scale with AI—faster response, stronger trust. Explore the platform: go.mill-all.com/t1kd

Sales outcomes are shaped in the “silences” beyond CRM visibility. Cathal McCarthy, Chief Strategy Officer at @koredotai, introduces The Three Silences—redefining hidden deal dynamics and buyer behavior. #MillenniumLive

Travis Carter, SVP of Sales at @Scorpiondotco, leads an interactive workshop on using Social Style coaching to translate data into deals—helping leaders adapt communication, build trust, and guide sellers through more effective customer conversations. #MillenniumLive

Olcay Bulgun Gardner, SVP Revenue Operations at @sodexoUSA, shares how leaders can turn strategy into revenue by making execution stick across teams and driving consistent alignment from leadership to frontline sellers. #MillenniumLive

Steve Schley, CRO at @UnitedLex, explored how leaders can architect AI-augmented sales teams, prioritize high-impact automation, and drive predictive revenue operations. #MillenniumLive

Good morning, Houston ☀️ Stefanie Boyer led a powerful panel on adaptable revenue leadership—navigating uncertainty, driving growth, and leading from the front lines. Shoutout to our panelists: Rona Gilbert, Adam Tesan, Mark Marin #MillenniumLive

AI spend has doubled in 3 years—are AI agents delivering real ROI? Explore real use cases, insights, and value from leading orgs in @TreasureData's latest whitepaper. Download now: go.mill-all.com/s6gk