UJJWAL KUMAR

There’s a term not enough people are talking about: Cognitive Colonialism. The idea that Western frameworks of the mind, mental illness, and healing have been imposed on the rest of the world — erasing indigenous ways of understanding the self. A thread 🧵

@pmarca @ns Going there next month 🔥

Amazing!

I will soon be posting all the wireframes and design files to showcase how the application would look like. I have a waitlist of 1200+ users.

I have been developing this application for the last 3 months. Now we are testing it. Launching it soon. #MentalWellness

We were sent to bed manager after being declined a bed in the emergency admissions department. Off lately I have realised that the cost of human life has declined significantly.

I got to know that there is a new job designation in such big branded hospitals called “bed manager”.

Indian hospitals have turned fully commercial. They don’t care if the patient is in pain or dies. One such incident occurred today morning when my grandmother was admitted to a hospital. After 4 hours she was processed. She has a nephrological issue and her kidneys aren’t working fine due to age. There was no beds available . This is the condition of a top shot branded hospital.

Fable 5 moves to API pricing tomorrow. After that, every prompt costs $10 input and $50 output per million tokens. Here's everything you should do in the next 24 hours before the switch. 🧵

So if I'm a PM at Zepto, the lesson isn't "copy Blinkit's ₹665 basket." It's this: I can't out-discount the AOV gap. A discount just makes a smaller basket cheaper to serve — it doesn't grow it. The fix has to grow the basket without breaking the speed that defines the brand. Expansion that feels native, not friction.

Zepto's real path to profit isn't the basket. It's ads. FY26 ad revenue: ₹1,636 crore. And ad money has no rider, no cold-storage, no dark-store cost attached — it's near-pure margin. The bet: scale advertising fast enough to cover the delivery loss the small basket creates. On paper it works. Barely.

Recent IPO filings led to a big debate: Zepto vs Blinkit.