Christine Perkett

Proud of my resilient #pr team, showcasing how media is more important than ever. We did a little thing this week to help brands determine how they show up in AI-driven search, and how to optimize discoverability moving forward 🤖🥳 thenovamethod.com/services/novas…

When trust is more difficult than ever. AI, Authenticity, and the Future of PR youtu.be/Q9veOLMQiG8?si… via @YouTube

What’s up, Albuquerque

@FayeTravel Make sure you understand your insurance policy and exactly what it covers because I didn’t and a year later and still trying to get reimbursed for the resort being shut down …

What’s one thing you wish more travelers knew before going abroad?

Happy One Boston Day. 💙💛💙 Never forget 💔

April is Sexual Assault Awareness Month (#SAAM). 💙 This month calls attention to the fact that sexual violence is widespread and impacts every person in our communities. We're proud to join @nsvrc in recognizing SAAM all month long: nsvrc.org/saam #25YearsStronger

April is Sexual Assault Awareness Month (#SAAM). 💙 This month calls attention to the fact that sexual violence is widespread and impacts every person in our communities. We're proud to join @nsvrc in recognizing SAAM all month long: nsvrc.org/saam #25YearsStronger

How can brands market more effectively in an AI-mediated world? Ideas in my latest @MediaPost Marketing Insider column. What marketing, comms, or PR topics would you like to see me address in future columns? mediapost.com/publications/a… #marketing

Wow. This could have big brand implications. Also, file it under “Wish I had thought of that.“

Insights behind the “It’s not about you” marketing and PR philosophy: youtu.be/-Ot3_oZVExs

Fun morning with an energetic and supportive room of highly intelligent women! From AI-powered computer vision to analyze cell images for drug discovery, to a marketplace for entrepreneurs building on @Lovable, to skilled female investors, analysts, and growth experts, Boston is thriving with women-led businesses changing the world. Hire them. Invest in or with them. Buy their products and services. Share their names and businesses. Thank you @FidelityPrivate @HSBC #investinwomen #womenled #femalefounders

Thank you @Amtrak for your proactive customer service offering following a delayed train. Nice surprise and well done.

“Communications owns the source of truth [for GEO and AI].” Love this perspective from Marcel Goldstein at @Meltwater’s GEO for Communicators on the “Helping CCOs Win AI Search” panel. It speaks to how different constituents within brands are trying to own the AI and GEO functions, but communications is the bottom line gatekeeper to ensure authoritative, credible, and brand-correct answers in LLMs.

Join us, our client @hackthebox_eu & many other communications thought leaders in NYC today as they present their take on generative AI, search strategy, and how Chief Communications Officers and CMOs can win in AI search.

The Nova Method has launched NovaSight, an AI visibility and optimization platform designed to help #marketing and #communications leaders understand and improve how their brands are perceived and recommended by large language models (LLMs). The platform includes the Perception Index for diagnosis and the SiteOptimizer for technical remediation, addressing the critical blind spot of AI-driven brand discovery as buyers increasingly rely on AI for research. techintelpro.com/news/marketing…

“The Nova Method uniquely pairs PR strategy with AI intelligence to translate complex model signals into targeted actions that strengthen credibility, sharpen differentiation and drive measurable demand.” Thanks @MarTechSeries martechseries.com/predictive-ai/…

Perhaps we keep trying the wrong things, and that is why the world remains broken. MLK’s words remain resilient.

Dr. Martin Luther King, Jr. dedicated his life fighting for equity and justice. He taught us that even in the face of intimidation and discrimination, we must never stop working towards a better future – a lesson that feels especially relevant today. Change has never been easy. It takes persistence and determination, and requires all of us to speak out and stand up for what we believe in. As we honor Dr. King today, let’s draw strength from his example, and do our part to build on his legacy.

Thank you so much for sharing my writing!