Margaret Dittloff

👇🏼This quote from Dr. Evelyn Ford Crayton, EdD, RDN, LDN, FAND, recipient of the Academy’s 2024 Lifetime Achievement Award. 👏🏼 #FNCE

One of the biggest barriers to Healthcare Innovation is when the system-wide impact just won’t be large enough to matter to the C-suite. Let me explain with a story… I was talking to a startup the other day. They have a novel tech solution that would help a specific department at a 400-bed hospital increase annual revenue for the hospital by $500k. If the solution costs $50k/year, that would be a 10x ROI! Here’s the problem…. Suppose that hospital does about $500M in revenue per year. Even though the cash investment might only be $50k, the C-suite is thinking: → Adding another $500k is just a 0.1% increase on their current top line. It doesn’t really move the dial on their goals for revenue growth. → And although that $50k investment doesn’t hurt the balance sheet, the risk of workflow disruption, a new tech product = a new security risk, possible change management frustrations to the staff… just often won’t seem worth it for a chance at 0.1% revenue growth. Now a bet that could potentially improve revenue or decrease costs by 1% (or $5M?) That’s when it gets compelling. This is also why it’s very hard for health systems to justify buying highly clinical solutions targeted to specific specialties. Your champion will be told “there’s no budget”, but what that often means is “we don’t think this product can move the dial enough across the organization”. Even if something might reduce costs or length of stay or readmissions, but it only works for a very specific department and doesn’t scale across the enterprise…. It’s just much harder for the C-suite to see the value. Now with a really influential, senior clinical leader banging the table for you… often they’ll make it happen. But how long will the solution stay? Often not for the long-term if the solution can’t scale that value system-wide. Because eventually your champion will move on from the org or just move onto something new. They’ll have a new innovation they’d rather put their social capital behind. So that’s one of the hard parts about building in Health Tech. Lots of great solutions that can really move the dial for very specific clinical areas… but not necessarily across an entire health system. So what are your options? 1. Figure out a path to a solution or suite of related products that can drive system-wide impact. 2. Focus on a different ideal customer profile that will care more (e.g. specialty groups instead of health systems) 3. Just keep grinding it out and willing the market demand into existence… because you just want this solution to exist, even if it takes a lot longer than you’d like. No right answer… but operate with your eyes wide open.

@JunumHealth Excited to be with Molly in San Antonio at AHF show! We’ve partnered with @Computrition so stop by their booth to chat with us. @ahfnetwork

@HarlanHawks_FB @coachesalas @NISDHarlan @NISD_Athletics @HawksPrideSA What’s the score?

Scrimmage tonight vs Roosevelt at Farris! JV/Freshmen @ 6 Varsity @ 7:15 @coachesalas @NISDHarlan @NISD_Athletics @HawksPrideSA

Congratulations to this year’s award winners! #ASPEN24

@Paul_Wischmeyer @LifeWithoutDiet @ASPEN_nutrition Sorry I will miss your round table. I’ve got another session. But I’m sending others!

🙋‍♂️Join us for #ASPEN24 SOCIAL MEDIA Roundtable on Sunday at 4 pm! 🎯 Learn from @LifeWithoutDiet & I how to build your social media skills and share your passion for nutrition! Hope to see all of you at the @aspen_nutrition Roundtable! #NutritionMatters #Dietitian

Think about how many people live in food swamps—area where an abundance of fast food, junk food outlets, convenience stores, and liquor stores outnumbers healthy food options. #FoodInsecurity vs #NutritionSecurity #aspen24

PODCAST: @MontyMythen talks w/ Prof. @Paul_Wischmeyer from @Duke_Anesthesia about the @ASER_hq & #POQI Guidelines on Nutrition Screening & Therapy in Surgery #ERAS bit.ly/2I4HX73

“Think about the long term plan including a patient’s insurance coverage & financial situation before starting a nutrition support regimen” Jacquelyn Oberman MS RD LD CNSC #aspen24 #SDoH

Any RDs currently using the ICD-10 SDoH Z codes to collect social determinants screening data? #aspen24 #taspen #SDoH @LifeWithoutDiet @Paul_Wischmeyer @carrierd @JenniPenniRD

ASPEN SU24 Addressing Health Disparities and Social Determinants of Health to Improve Clinical Outcomes. Shout out to our #taspen chapter past president Christina Ritchey, MS, RD, LD, CNSC, FASPEN and session moderator Karen Martin, MA, RDN, LD, FAND, FASPEN #aspen24

Good reminder for all of us in healthcare!

@LifeWithoutDiet You bet!

President’s Address at #ASPEN24! Who’s here?

Excited to be in Tampa at #ASPEN24 and looking forward to the President’s address featuring ASPEN President Phil Ayers, PharmD, BCNSP, FASHP.

Join our three expert authors - Lisa Epp, April Church, and Gina Rempel, as they guide our 2-part webinar series on the paper, "Blenderized Tube Feedings: Practice Recommendations." Register Now! #ASPENwebinars ow.ly/bakE50QplqE

Thank you @HearstLab for an inspiring power lunch today. “The greatest ideas come from bad ideas.” Follow your passion. @JunumHealth @ExpressNews

@Supergoop @livingheywell @TostBeverages @bridgeheadit @Geekdom @Microsoft @ultabeauty 10/18 at @SAStartupWeek is all about female founders, and Pitch HearstLab TX is center stage! time to secure your seat for a day of empowerment and entrepreneurial vision. Join us to see the next big startups pitch for a chance to win $100K. 🧵 (3/3) 👉 bit.ly/attend-phltx

#fnce session Serving the Future: A Vision for the Future. Impressive panel from USDA and NIH! Thanks Dr. Cotwright, Dr. Chester and Dr. Bremer, plus all the work of the @eatrightPRO research team led by @AlisonSteiber!

👀 We're giving out @NBA2K codes to TWO lucky winners! 1 for PS5 and 1 for Xbox Series X|S To Enter: 🎮 RT & Like this post 🎮 Reply with your console Winners will be selected by tomorrow, Friday Sep 29 at 5pm CT. Good luck!

Malnourished hospitalized patients are associated with poorer outcomes and higher hospital costs than those without #malnutrition. Download our infographic to learn more and join us on Monday for the official start to #ASPENMAW23! ow.ly/PXZJ50PMfmW