Motion

With Meta, the creative is the targeting. So we can see who the hook is targeting by the creative. Any technical targeting is ignored by Meta. So Meta is using the visual and textual cues. In other words, we can see who the hook is targeting by the creative choices like creator used, text overlay etc

@drbiancabeldini @motionapp_ I enjoyed the class today but I had a bit of an issue with the hook analysis. How can you judge a hook without knowing who the hook was targeting?

Eeeek! I'm enrolled in Motion's Creative strategy bootcamp and it begins today! If you are a UGC creator and want to get deeper into creative strategy and learn from the best in the industry what are you waiting for? Super excited!!! @motionapp_ #ugccreator

2 years ago we made these ads. They're STILL the top performers in this account. $224K spent. Nearly 5,000 purchases. Stop killing ads after 2 weeks because the CPA went up slightly. Build evergreen because it LASTS.

The creative strategy talent gap in DTC is very real 👀 Over the last 2–3 years, I’ve watched brands desperately hire for “creative strategist”… and then burn through them just as fast. It’s the most in-demand role in DTC and the one with the highest turnover. That’s not a coincidence. You can read every Substack. Watch every YouTube breakdown. Screenshot every framework. But until you’ve been in the trenches…watching ideas fail, seeing what actually moves numbers, understanding the real cost of bad creative decisions, building hypotheses instead of vibes…you don’t really know creative strategy yet. And that’s why I’m so excited that @motionapp_ is coming to the rescue and launching a FREE Creative Strategy Bootcamp on March 17th led by true strategists, thought leaders, and a lineup so powerful it’ll be impossible not be set up for success as a strategist in 2026: • Janae LeVander (Caraway) • Daniel Rivera (Harry’s) • Jade Heritage (Calm) • Emily Spring (DROOL) • @DenneyDara (need I say more?) • @SarahLevinger (consumer psychology queen) • Plus leaders from Spacegoods, Happy Mammoth, Monks & more This isn’t a fluff webinar series. It’s 8 weeks of live, interactive sessions with people who actually do the work!! Teaching how to think, test, diagnose, and scale creative in paid social the right way. If you’re an aspiring creative strategist, or a brand/team trying to train internally, I’d call this a non-negotiable for 2026. The brands and strategists that invest in real creative strategy education are the ones that will win paid social this year. Seats are limited…and at this caliber, for free, they will go fast 👇 motionapp.com/2026-creative-…

I've never hosted a training like this... I'm pulling back the curtain to my operations, sharing the details of my processes in a free one-hour live training with @motionapp_ Can't make it live? Sign up to get the free replay! motionapp.com/event/how-winn…

NEW FEATURE IN MOTION // Period Over Period Comparisons Get side-by-side comparisons of any metric you care about for your ads. Perfect for weekly reviews, seasonal analysis, and tracking whether your strategy is working or not. Jump into your account to see the Week over Week Trends report we added (check your left sidebar). buff.ly/S11icpl

NEW MOTION EVENT // January 29th Join THE Social Savannah to see how concepts are developed, hooks are chosen, creators are directed, what gets cut, what gets refined, and why certain ads win while others never leave testing. RSVP 👇 buff.ly/hva5dGV

Advertising concepts based on self-congruity theory from Oren John: -Mirroring -Contrarian Takes -Selfish Desires Maybe it's time you start categorizing your ads better with AI Tagging? motionapp.com/releases/intro…

Ready to steal your competitor's ad strategy? try.motionapp.com/competitor-tes…

This tool uses ai to automatically tag your ad creatives. motionapp.com/releases/intro…

Learn actual Motion workflows from brands getting 3x ROAS post-Andromeda. What you'll discover in this session: -Which creative formats Andromeda prioritizes (and which ones it's quietly killing) -Automated testing frameworks in Motion that align with Andromeda's learning phases -Motion AI tools that identify Andromeda-friendly creative patterns RSVP here: buff.ly/nEYpf1o

AYO NEW MOTION EVENT DROP 👇 motionapp.com/event/how-to-c… This is a hands-on workshop on configuring your creative workflows inside Motion to work better with Andromeda updates. What you'll learn in this session: -Which creative formats Andromeda prioritizes (and which ones it's quietly killing) -Automated testing frameworks in Motion that align with Andromeda's learning phases -Motion AI tools that identify Andromeda-friendly creative patterns Your guide, Josh Bampton, has helped 250+ companies translate their creative data into better ads using Motion. He’ll show you actual Motion workflows he’s seen from brands getting 3x ROAS post-Andromeda. RSVP HERE 👇 motionapp.com/event/how-to-c…

PSA: This is how Meta sees your ads. Try Motion's AI Tagging today: motionapp.com/releases/intro…

Look at me. Meta's Andromeda update is the captain of your creative strategy now. Use AI Tagging to understand how Meta sees your ads. motionapp.com/releases/intro…

This is what mid-funnel content NEEDS to look like in 2026. Catch the replay of Oren's talk on our YouTube here: youtu.be/uy7f44INEOw?si…

If you're still analyzing meta ad creative inside of .csv files we are worried for you

Get a free competitor ad analysis and discover any brand's Meta ads strategy Output includes: - What the brand is actively testing - Which ads are likely performing - Which ads are likely to be retired - Tips for what to steal, watch, & avoid - Next steps you can action on Start here 👇 try.motionapp.com/competitor-tes…

Everyone is passing around that recent WSJ article "Companies Are Desperately Seeking ‘Storytellers’" So it's no big surprise that micro movies will be replacing AIDA style ads in 2026 To watch the full video from Sarah Levinger, subscribe to our YT page: @MotionCreativeAnalytics" target="_blank" rel="nofollow noopener">youtube.com/@MotionCreativ…

Quick reminder on how to read video ad performance charts. And also, a reminder on how to NOT make sh*t ads 😏