James Hickson

@AlexH_Johnson @TrungTPhan I felt like a customer service response I got from Astrid and Miyu felt like it was ai generated. As in it came within a minute but was actually quite useful and well written so my assumption is AGI

Who would be the best person to interview about the impact of generative AI on customer service, especially within a financial services context? My dream guest is someone at Klarna, but I'm trying to keep my expectations in check :)

@alexfmac @TimArmoo What are the economics like on avocados, I've got no idea. Good margin? Lots of wastage? Tell us more.....

Something you didn’t know about me: I import tonnes of avocados 🥑 to the UK from Africa with @TimArmoo and some other friends. All to fuel the millennial breakfast… Great profile piece on Tim here… he’ll go on to do great things. fortune.com/europe/2024/07…

@alexfmac Haha, I think at 3 you'll start questioning whether you'll make it to 10 😂

@mrjameshickson Yes, let’s see how I feel after the 1st. But generally I think anyone above average intelligence should have more kids. youtu.be/sP2tUW0HDHA?si…

Some goals still on my bucket list: 1. Have 10 kids 2. Drive my GP2 car in a historic formula 1 series & win a race 3. Travel intro space (and come back) 4. Pilot’s license & fly a fighter jet 5. Swim with a blue whale 6. Learn the piano (again) 7. Learn car mechanics & restore an old Ferrari 8. Re-introduce a wild animal back to a landscape where it has died out (eg wolf to the UK) 9. Start a dog sanctuary 10. Start a humanistic religion 11. Meet an alien species 12. Complete the Isle of Man TT

@TrungTPhan Shame he became a mega right wing troll though right?

Jerry Seinfeld is still working hard at 70 because he believes “pursuing mastery” and having a “good skill” is the way to “fulfil your life”. This philosophy was inspired by an Esquire magazine issue from the 1980s. I found the mag and took notes here: readtrung.com/p/jerry-seinfe…

@The_AdProfessor @george__mack 4 words too long. I would lose the line "unless it's a 911"

We recently designed this Porsche ad Are you spending over $50K per month on ads? Book a call and let's work together. Recently helped a billion dollar company get their best ever ad campaign. Book a call here --> adprofessor.com

Confession: I collect ad copy like rich people collect wine. 8 examples:

@iiiitsandrea Is that Durdle Door in the first pic?

everyone lived their best Lisa Frank fantasy so jealous! 🌊🌈🐧✨🐬🦄🌌💖🐆

@TrungTPhan Always gets me twitter.com/MooseAllain/st…

when you click on a hidden reply

@charliewrich What platform is that screenshot from? Is there a membership platform that sits between signup and slack?

Update on Solo Writers: Launched a little more than 3 months ago Created a Slack community with other solo writers and have been very intentional about who gets let in We have 101 members and some glowing testimonials A few writers have built their own solo writing businesses from $0 to $5k+ a month because of the group Many others making connections and working on projects together It's not a business yet, in the sense that I'm not offering a product or service yet. I wanted to create the group first, make it useful, and then figure out a product Instead, I've been focusing on making it very valuable for our initial group, which will inform me about what future members would be willing to pay for Now is the time to start thinking about a product/service over the next couple months

@ashvinmelwani LP

When I started to really lean into landing pages I didn't know where to even start. I want to be helpful to whoever I can so I created this Landing Page SOP It's everything we follow internally to convert more customers Comment "LP" and I will DM it to you (must be following)

@lifeof_scoop I think this change of goal is actually so smart, and will be much more lucrative and low stress than trying to start 100 different local newsletters. Definitely keen to learn

Local newsletters are getting a lot of hype right now. And rightfully so I started one 3.5 years ago that's now a six-figure business and employs 9 people (some part-time) When I started, I wanted to start 100 of them all around the country. But over Christmas break (my favorite time to reflect), my goals changed Now I want to help 1,000 other people start local newsletters and change their lives and cities forever So I'm relaunching the Life of Scoop newsletter to peel back the layers on launching, growing, and monetizing a local newsletter. I'm going to send a story, lesson, or tactic every Thursday – starting this week. But there's a catch. I only want to teach people who really want to learn. So I'm going to limit the number of subscribers to 7,777 And if you don't open at least 2 each month, I'll scrub you without warning So if you really want to learn, come join the Life of Scoop newsletter. I'd love to have you. I'll reply with the link.

3 things you never get from a founder: 1) An out of office message 2) Their full full attention 3) "It can't be done"

@jspujji All the growth admin bits you need to do but don't want to do

Awareness surveying. Also if Yes, can you say in one sentence what it does?

Have you heard of GrowthAssistant?

@CharlesInstone That's so cool mate, love to see it

window display ✅ proud of this moment

@The_AdProfessor Good point. I do wonder if the same brain can do both well though. If they can, they're in a very powerful position

@mrjameshickson Agreed. The problem is to avoid "man with a hammer syndrome" which sees every problem as a nail. My whole career is switching between a performance hat and a creative hat. You want both -- and it will become more common over the next 10 years.

Best Ads Ever: Aeromexico Airlines Problem - Aeromexico airline wanted to convince more Americans to travel to Mexico. Idea - DNA test discounts. The more Mexican you are, the greater the discount. Impact - 17,778% increase in Google Search for Aeromexico.

@The_AdProfessor Just so clever. Don't sell. Think of a big idea that gets people talking/thinking and the rest takes care of itself. I do think this is what creative agencies do better than, say, performance agencies.

Some more info on this ad: 1. Was designed by Ogilvy 2. 1.6 billion organic impressions 3. This ad alone increased "vacation to Mexico" on Google Search by 322% across the whole travel market. No public stats on revenue impact (covid blurs a lot of airline numbers)

@harrydry How the hell are you not booked up for sponsorship a year in advance?!

wow. bragging warning ahead — but 31,520 clicks (and counting) is my newsletter RECORD 💜 it's all last minute, no sponsor yet this week, if you're interested lmk :)

seven years ago, I got my first sale online. today, I hit my first 7 figure month. i decided to create a “formula” that breaks down my ENTIRE operation. most gurus would charge u thousands for this. one rt and its urs that’s what my 14-year-old self would have wanted

@gregisenberg Makes total sense. But do you also not think there's still value in the one pager alongside to help lay out your thinking on GTM, upsides, downsides etc.?

I changed how I launch startups and launching successful startups got 10x easier Old approach: When inspiration struck, I'd immediately dive into crafting a meticulously detailed 1-page spec doc. Many of those spec docs? Never went anywhere. My Notion is full of dusty 1 pagers (lol) waiting for some elusive moment to shine. New approach: Go straight from startup idea to landing page. - Immediate feedback from the community? Check. - Same time commitment as a doc? Surprisingly, yes. - Attracts the thinkers, the early adopters, and those keen collaborators. Big time. - I can shift the brand's message and value proposition as insights flow in. Fluidity like water. The truth is, landing pages allow me to gauge resonance right from the get-go. Are we striking a chord, or just playing the wrong tune? Example: I've been tweeting about Multipreneurship. People who are tired of the solopreneurship game and want to build multiple ventures aka holding companies But I didn’t know if there was a product people would be into. So, in 24h I built a landing page for a community for multipreneurs. Hundreds of high quality people not only told me they’d be interested, but told me the exact product they wanted. Sidenote: I recommend following @multipreneurguy if this stuff interests you Here's my main point: A spec doc could never give you that level of clarity. It’s a compass when it’s pitch black and you’re in a strange place The landing page… It’s more like Google Maps. You’ll have a pretty good idea if you’re close or far from home. Small mindset change, major difference.

@george__mack How would it be shown though? In the analytics?

If I was working at Twitter, here's what I'd do: Visualize the view count. • If you reach 100 people, it's a lecture hall. • If you reach 1,000 people, it's a theatre. • If you reach 10,000 people, it's over 50% of Madison Square Gardens. • If you reach 100,000 people, it's nearly Michigan Stadium (America's biggest stadium) • If you reach 1,000,000 people, it's almost 3x the population of a country like Iceland. Humans have a hard time visualizing numbers on a screen. If Twitter did this, it would gamify the app so much more. I know creators who get disappointed by 10K views -- but if they were to speak in front of 50% of Madison Square Gardens, they would have an anxiety attack.