Mr. Money Lesson

@fivosaresti 107

We booked 107 meetings in 30 days using two channels and no paid ads. We used outbound and content only. The 8-step system behind it: 1. LinkedIn Content: 44 total posts as a team, 1.6M impressions, Claude Code drafts copy with Pinecone, Scripe for ideation and Figma for design 2. Optimized LinkedIn Profiles: featured section and CTA links consistent across all team members 3. Website Positioning: copy tailored to ICP with social proof, Tally and Cal(.)com for application routing, partial submissions routed to Clay then Slack 4. Track Website Visitors: 7,000 monthly visitors, Warmly tracks those who don't convert, accounts pushed to Clay 5. Track LinkedIn Engagement: Teamfluence for profile visitors, Jungler for post engagement, periodic connection exports to Clay 6. AI Account Research: accounts auto-qualified in Clay, Apollo for decision makers, Findymail validates 90% of emails, BetterContact for phone numbers 7. Multi-Channel Outreach: daily Slack alerts with warm leads, HeyReach for LinkedIn, InstantlyAI for email, Nooks for cold calling 8. 107 meetings booked. Outbound and content are the two channels we keep doubling down on. PS I wrote TWO different step-by-step guides... 1. A full outbound masterclass 2. A full LinkedIn content masterclass Comment “107” and I’ll send you both.

@scaling_shields Gift

i added $12K/month to my agency in 45 days with one strategy: literally just stopped pitching and started giving "free gifts". put together 30 pages on the full system: - the "free gift" script framework - what to give away for every niche - how to turn replies into booked calls - the warm calling multiplier - infrastructure setup - targeting that actually works this is the strategy i wouldve KILLED for when i struggled to scale like + comment "GIFT" and i'll send it over (must follow + RT for priority access)

@lukepierceops Infra

I found a way to sell AI infrastructure to companies doing $2M-$50M/year. ALL with no sales team, enterprise connections or cold calls. Businesses are desperate for Ai implementation right now and anyone can do this. But most people get it wrong and that's why they fail. They lead with tools, ex) "we build automations" or "we integrate AI." That means nothing to a CEO managing 40 people and $5M in revenue. They pitch features instead of showing the cost of doing nothing. And they price hourly, so the buyer treats them like a freelancer instead of a partner. Mid-market and enterprise companies are bleeding $100K-$500K/year on broken processes, bloated SaaS stacks, and manual work they don't even realize they're paying for. They WANT to buy AI infrastructure, they just don't trust most people selling it. Because most people selling it sound like every other agency. I created a guide breaking down exactly: → How to position AI infrastructure so executives actually listen → The discovery framework that turns a 30-min call into a $25K-$100K project → How to calculate ROI so the price sells itself → The 3-pillar strategy process that closes 60%+ of qualified prospects → Why "sell the map before you sell the build" changes everything RT + reply "INFRA" and I'll send you the FULL guide (must follow so I can DM)

@coldemailchris Cold

This masterclass document covers everything I know about cold email copywriting after sending 5,000,000+ emails over the last 3 years. In it contains 175 minutes of content across unique 9 trainings: > Fundamentals of Excellent Cold Email Copywriting > Understanding The Psychology of Cold Email > Our Top Cold Email Script Frameworks > Cold Email Script Writing Checklist > Understanding Personalized Relevance (Messaging Concept Training) > How to Clear Email Scripts from Spam Words > How to Write Cold Email Script Messaging with AI > How to Write Follow-up Emails with AI > Live AI Cold Email Script Writing Walkthrough Want access to the doc? 👉 Like + Comment “Cold” and I’ll DM you the document link. (Must be following to receive DM)

LOOKING TO BUY If you’ve got a newsletter/community with business owners, consultants, coaches or agency folks… I’m buying ad space for next week. DM me details. (Reposts appreciated)

Had to let a partner go this week. Smart bloke. Brand strategist. Big potential. I can literally see how he could 3x his income in a year maybe more without any real changes to his model. But he wants “pay on results”… while treating me like an employee. Mate, if an extra $2.5 million isn’t enough reason to take your hand off the handbrake, you're not ready for me. Here’s the thing: He’s not failing because he’s bad. He’s failing because he’s scared. And scared people grip tighter. He’s trying to protect his business by controlling everything. Meanwhile, the business is quietly suffocating. Everyone’s having a weird 2025. Sales are down, attention’s fickle, nothing feels as easy as it did. But holding on tighter won’t save you. Speed and trust will. If you partner with someone on results, let them get you the results. If you don’t want results then pay folks a salary and micromanage away. Just don’t do both. You can’t steer with one hand on the wheel and the other welded to the handbrake. Let go, test, move. The market rewards motion, not perfection. If you’ve been gripping too tight this year, maybe it’s time to see what happens when you let someone else drive for a while.

Most people spend 30 years chasing $3M for retirement…
…and still end up knackered. That’s the plan we’ve all been sold:
 Work. Save. Delay life. 
Finally get your “freedom” at 65, when you’re too tired to enjoy it. My mate Travis didn’t buy that script.
 He didn’t want to wait decades and shuffle into retirement with a walking stick. 
So he built something different. It’s stupidly simple: • Build a small community (500+ people). • Run ONE auction a month inside it. • Pocket $5k–$50k. That’s it. 
No funnels. No ads. No death-by-Zoom. 
Just… Community → Auction → Cashflow. He calls it Community FIRE FIRE being “Financial Independent Retire Early.” 
Except his version isn’t about retiring early. 
It’s about retiring NOW. Here’s where the favour comes in. 
I told Travis I’d send a few sharp people his way. 
Not everyone. Just the kind of people who’d get the idea and want it. So I’m asking you:
 Do me a favour. 
If this speaks to you, drop a 🔥 below.
 I’ll DM you the link while it’s free to join (he’s capping it at 1,000). And if it’s not for you? No hard feelings. 
I’d rather you say “no” than pretend.
 I don’t share most of the stuff I get sent.
 But this one made the cut.

@ChrisLDyson 🔥

“High Ticket is Dead!”
 No it ain’t. You just forgot what business you’re actually in. Let’s rewind the clock 5 years… Everyone and their second cousin was home, flush with stimi money and binge-watching Naval quotes while getting “certified” to coach other people on how to make money online. It was the gold rush of high ticket. 
You could slap together a course, toss “$10K client” in your bio, write a few “vulnerable” posts, and BAM—you’re in business. And it worked.
Like gangbusters. But the game’s changed, hasn’t it? Nowadays: • People are back at work • Time is tighter than a drum • The cost of eggs is giving folks vertigo • And every headline screams… Crisis! Crisis! Crisis! And yet—people are still buying high ticket. Let me say it louder for the folks in the back scrolling Skool forums thinking the sky is falling: HIGH TICKET AIN’T DEAD. It just stopped working for folks who got drunk on easy money, stopped adapting, and thought their 2020 funnel was gonna carry them into the sunset. Here’s what’s really going on: Buyers got smarter They’ve been burned by the “client attraction blueprint.” 
They bought the “six-figure DM script.”
They got hyped up and let down. Now they’ve got scars. They don’t want another Zoom bootcamp where they learn to build a bootcamp to teach people how to build a bootcamp. They want real leverage.
Real outcomes.
Real partners. No one has time for your 17-step funnel In 2020? Sure. We were locked inside. We had time to “watch this 90-minute training that could change your life.” Now? People barely have time to microwave leftovers. Big promise + big price + big homework = big NOPE. Tactics are commodities now Repurposing content?
Doing follow-up emails?
Using AI for SOPs? Cool. So can a 22-year-old VA in Cebu. What people want NOW is a big picture operator who sees the full chessboard. They’re craving someone who can look at their dusty assets, old programs, dead leads and make it rain. People want leverage, not work They don’t want more coaching.
They want fewer headaches.
 They want to plug in systems that quietly make money, while they keep doing what they’re already doing. They want a machine that spits out cash—not another full-time job dressed up as “transformation.” Communities are the new front end Skool groups. Low-ticket continuity.
 They’re poppin’ off because they’re low-risk, low-friction entry points. People want a place to hang out, not get hunted. 
It’s the new warm-up game—and most “high ticket sellers” haven’t figured that out. But here's the thing... None of this means you stop selling high ticket. It just means you gotta stop selling like it’s 2022. You have to know: • What market you’re really in (hint: it’s not “coaching”) • What tools are right for the job, not the pitch • How to build asymmetry into every deal • How to do less, win more, and stack assets That’s what we do over here. I’m not ‘selling’ more. 
I’m just positioned better.
I don’t pitch. 
And I don’t rent myself out—I rent out the machine that prints money for the right partner.

@ChrisLDyson John is an OG in the game just like Frank Kern

John Reese The first man credited with making $1m in 24 hours online on Aug 17th, 2004. He launched Traffic Secrets a $1000 course 20 years ago today.

To become wealthy, follow these habits: 1. Read a lot 2. Get up early 3. Pay yourself first 4. Live on less than you make 5. Utilize the power of compounding 6. Track spending, income, & investments What else?

8 habits of successful people: 1. Disciplined 2. Don't gossip 3. Exercise daily 4. Act with integrity 5. Intentional with time 6. Look others in the eye 7. Lead with purpose & intent 8. Strive for financial well-being Be confident & add value!

@ChrisLDyson To become wealthy you need to own businesses

Ever had one of those 'light bulb' moments? You know, the ones that make you go, "Why didn't anyone tell me this sooner?" I had one about 8 years ago. We're often told to stash our money in pensions, or save for that impending rainy day (seriously, when is it?). That, my friend, is conventional wisdom. But then, this chart smacked me across the face. (Ouch, charts are heavy!) It broke down how wealth is distributed across different asset classes based on net worth. It’s a bit like seeing how the wealthy magic trick is done, and suddenly, the disappearing coin isn’t that mysterious. For the folks in the $10k net worth zone, their assets are tied up in... well, things that depreciate – like cars. But here's where it gets spicy: Those sitting pretty at $1m? Their major asset is their home. And the big hitters, the multimillionaires? They're knee-deep in business ventures. Now, I'm not telling you to pull your money out of your savings and start a balloon animal business (though, if you do, send me a giraffe). What I am saying is, it's time to peek behind the curtain. Don't just listen to what people say about wealth. Watch what they do. We've all heard that actions speak louder than words. This chart? It's like eavesdropping on the world's wealthiest, understanding where they really stash their cash. Remember: It’s not always about following the crowd. Sometimes, it’s about understanding the path that others have treaded, and deciding if that path’s right for you

@ChrisLDyson In USD?

Got a High Ticket Program or Service? I Need Your Input. Imagine this: Two Days, In Person: We sit down together. I get to the heart of your business and your offer. A Custom Masterclass, Ghostwritten: Specifically designed to sell your high ticket program. Emails & Sales Page, Handled: Your funnel, crafted to perfection. Your Part? Just show up and deliver the words I've prepared for you. Everything tailored to skyrocket your sales. Curious? How much would you be willing to invest for this? Let's hear it.

@ChrisLDyson Too many people have poor financial management skills

26% of people making over £100k per year have no money left at the end of the month.

@ChrisLDyson Merry Christmas Chris

Merry Christmas To You May your Tweets be filled with 69 AI replies & 420 bot likes today

Did you brush your teeth this morning? 100 years ago 95% of people weren’t brushing daily and an advertising campaign changed all that. Let's time travel to the early 1900s. Picture it: a world blissfully ignorant about brushing teeth, where toothpaste was as exciting as watching paint dry. In swoops Pepsodent, circa 1915, with Claude Hopkins, the ad wizard who could sell sand in the Sahara, at the helm. Hopkins had a mountain to climb – convincing folks that a little white paste could be their ticket to dazzle. He thought, "Informative campaign? Yawn. Let's make it about beauty." And boom! Pepsodent became the Chanel of oral hygiene. "Want to stop traffic with your smile? Use Pepsodent." It was a stroke of marketing genius. By 1925, toothpaste wasn't just in medicine cabinets; it was a fashion statement. Hopkins' ads were like a best friend's nudge. "Feel that film on your teeth? Yuck, right? Pepsodent can fix that." Suddenly, everyone's tongues were on a quest to find this mysterious 'film.' The result? Pepsodent sales exploded faster than a popcorn kernel in hot oil. From a mere 7% to over 65% of Americans brushing daily, Pepsodent didn’t just clean teeth; it swept the globe. By 1930, from China to Brazil, people were craving that Pepsodent smile. It was the Gatsby party of dental care. Claude Hopkins tapped into a profound psychological truth: people don't just crave products; they desire the feelings and outcomes those products promise. With Pepsodent, it wasn't just about cleaner teeth; it was about the allure of a white, dazzling smile. This desire for aesthetic perfection became a powerful motivator, driving people to adopt the habit of brushing daily. Hopkins ingeniously linked the routine act of brushing with the reward of a brighter smile, creating a habit loop. His approach showcased how tapping into deep-seated desires, like attractiveness and social appeal, can transform a mundane activity into a compelling, habitual practice. In marketing, beliefs are the battleground where real change happens. Informative marketing, like what Hopkins used for Pepsodent, is a masterclass in belief alteration. He highlighted a problem – the dental film – and positioned Pepsodent as the solution. This strategy not only informed people about tooth decay but also implanted a new belief: using Pepsodent could lead to shiny, white teeth in a matter of weeks. By connecting the dots between a common problem and an easy solution, Hopkins effectively changed public perception and habits, showing the power of marketing in shaping beliefs and behaviors. Follow me @chrisldyson And feel free to comment or repost

@ChrisLDyson This is it

96% of UK businesses never hit a £million in revenue. Not Profit. Revenue. Ever wonder why? It’s the fear-factor. Entrepreneurs, hitting the £500k mark, get cold feet. They start diversifying, anxiously spreading their bets, afraid their winning horse might stumble. Here’s my two cents: Don’t. When fear knocks, let faith answer. If something’s working, double down. Dive deeper, push harder, and fine-tune the mechanisms that got you here. Diversification, at this stage, might feel like a safety net, but it often becomes a tangled web of distraction. Remember you have Five key levers in your funnel • Audience • Leads • Conversion Rate • Average order value • Average order frequency How can you improve each of these by 16%? That’s a much easier problem to solve.

@ChrisLDyson 100%

Money 𝕏 is "Money P*rnhub" Imagine this: folks, glued to their screens, watching others live out wild fantasies. Sound familiar? Because that's how 99% on 𝕏 operate, mesmerized by other people's success stories and imagining it's them. It's like binge-watching someone else getting the action while you sit there with your d*ck in your hand. Let's face it; you're an armchair enthusiast. Watching Kieran Drew pull in $170k in a weekend might be motivating for a minute, but where's the follow-through? It's high time to stop being a spectator in this game. You might have countless excuses - "I don’t have a website", "I don’t have an email list", "I'm just starting out" - but every titan of industry started somewhere. And spoiler: it wasn’t on the sidelines. Take your d*ck out of your hand and zip up your flies. Here’s a No-Nonsense Way to Start: 1:1 Client Work is THE fastest path to cash You want a fast track to success without the gimmicks? 1x1 with clients is your golden ticket. Working 1x1 gives you the privilege to see the fruits of your labor in real-time. That tangible feedback? Priceless. It's the core difference between thinking you're helping and knowing you're making an impact. You don’t need surveys or analytics. Working 1x1 provides insights that no research can. The pain points, the desires, the needs - it's all laid bare, giving you content, inspiration, and a vision for your next project. Financial Stability This approach is not just for newcomers. Whether you're developing a brand-new program, testing a product, or scaling up, private clients provide a consistent revenue stream. It’s your safety net when you want to experiment and innovate. Now, 𝕏 is your playground. It's swarming with potential clients. Start by generating traffic – run those ads, send DMs, get your content out there. The essence of success is simple: Offer something valuable. Position yourself uniquely. Master the art of selling. Remember, most results come from a strong, valuable offer. It's not about complex funnels or bait-and-switch tactics. Ready to swap that passive viewing for some active doing? Join my email list in the next post

Don't tell me what you learned from a book. Show me what you’ve built.