Michelle McCalden

@HalimA60962 Need

if you make a youtube channel right now, you'll make $2,997.80 this month it's not luck and costs nothing to start reply with "Need" and I'll send you a free guide to help you get started (must be following so I can DM)

AI Bros: "SEO is dead because people are now searching via LLMs" 🤡 Here's the data/facts backed reality 👇 1. ChatGPT had 5.8B visits in August 2025 vs Google 83.8B visits. Yes, ChatGPT traffic is growing but still *far* away to what Google drives. (data from Similarweb) 2. Even if ChatGPT continues to grow like crazy: The reality is that it shares 95% of its audience with Google. People use ChatGPT along with Google (instead of replacing it) and for many other use cases than the ones they use Google (eg. task oriented requests). (data via Similarweb) 3. LLMs still only brings less than 5% of revenue to most sites, while SEO still brings +50% of revenue. (The SEOFOMO AI Search Optimization Survey). 4. LLMs answers also rely on grounding (retrieving real-time external information via their search integration beyond its static memory) when current, factual information is needed, this means SEO is vital for it. 5. ChatGPT is even using Google search results via APIs (besides Bing’s one) when grounding is needed for their answers as reported by The Information, which some SEOs, including myself had tested first-hand: aleydasolis.com/en/ai-search/c… 6. The principles and pillars of SEO remain when optimizing for AI Search: Crawlability, indexability, content relevance, EEAT and popularity towards the relevant audience behavior ... what changes are criteria we use to optimize based on the specific platforms characteristics (eg. different user agents, lack of JS rendering capacity, shifts in search behavior, bigger role of citations). 7. Let's also not forget that SEO goes beyond optimizing for Google. SEO is about optimizing for any platform used as a search channel. There's SEO for YouTube, SEO for TikTok. So even if Google traditional search interface is not used anymore... there will be SEO (or whatever you want to call it) for AI search platforms (Google's own AI Mode, ChatGPT or Perplexity) or any other platform used as a search channel to drive visibility, traffic and revenue to businesses. It doesn't matter how you call it and want to brand it, if SEO/GEO/AIO/etc.: We will continue optimizing the platform the audience uses. TL;DR: LLMs are expanding and evolving (not killing) search as a discovery/marketing channel, and yes, some shifts will be needed but if you've been doing SEO for a while, as I have since 2007 you know how search platforms and user behavior are always shifting. The SEO I do now has nothing to do with what I started with back in 2007... and I remember how some were saying SEO was dying already back then. Let's move forward together to continue evolving responsibly as an industry, bringing impact and results to clients/businesses, and avoid the noise!

Sheesh.

@RoyalMailHelp hi, I’m in London, any idea why my parcel keeps being sent 100+ miles away ‘in error’? 🙃

@rianna_croxford Of course. That will have taken a lot of strength. I can barely imagine. I hope they’re all getting support and will get the justice they deserve.

Thank you. This project also required a leap of faith from the men affected - who didn’t know the scale of what went on, what it amounted to, or who else had spoken (to not contaminate testimonies). They’re still in disbelief that speaking out has led to accountability.

I read this investigative article from the BBC, and thought it was amazing. The amount of work the journalist did, and the bravery to keep investigating it over years, were both inspirational. Hope she is very proud of the difference she has made. 🏅

@rianna_croxford I just came over to your profile to say how amazing this article was. It made perfect sense to tell it from your own perspective, since you did all that work to uncover it. It’s the main reason I was keen to read it and so moved by it.

Until now, none of my reporting in the past three years has used the word “I”. My work has always centred the voices of vulnerable people. But this was tough - and I think there’s value in transparency, showing audiences how complex and challenging investigations are done.

@brettatkin @ezsmith397 Thanks for posting this breakdown. I hadn't heard of Statamic and I think it's what I've been needing to help me move away from WordPress fully. Thanks!

@ezsmith397 1. Hand-coded static sites. 2. Statamic for projects needing true CMS capabilities. 3. WordPress for clients that want it. WP always touted their lack of vendor lock-in (Webflow, SS, Wix, etc.), but MM has shown that a single person can destroy things.

I'm getting close to having alternative solutions to WordPress. I'll still offer WordPress and continue to maintain my existing WordPress clients, but it won't be my default (and only) solution anymore.

@FeryKaszoni This is a really detailed and generous share. Thanks so much 🙂

We got massive links on Cosmopolitan (DR 91), Daily Mail (DR 94), and Thrillist (DR 87) by reacting to the buzz around The Traitors Season 2! 🎯 Here's how we did it: ✅ Our team noticed a spike in searches for "Flights to Scotland" aligning with the return of The Traitors, filmed at Ardross Castle in Scotland. ✅ We used Google Trends to find out: ↳ Searches for "Flights to Scotland" soared to pre-pandemic levels for the first time. ↳Searches for "Ardross Castle" exploded by over 4,500% compared to the average over the last five years. ✅ We wrote a press release highlighting how the show's return is boosting travel interest to Scotland. ✅ Our team sent the press release to journalists covering travel and entertainment. Within days, top-tier publications featured our story: 🔗 Cosmopolitan (DR 91) 🔗 Daily Mail (DR 94) 🔗 Thrillist (DR 87) ...and many more! Reactive PR is the bread and butter of Digital PR. 📈 While data-heavy pieces are amazing, they are high-risk as not all will deliver as expected. Keep an eye on popular shows or events, find unique angles that resonate with audiences and journalists, and get those reactive pieces flowing. Of course, it’s not easy as some clients will want to approve ideas or even press releases, making it impossible to run these reactive stories. But for clients who give you the freedom, go all in with reactives. I hope this will be inspiring for your next PR Campaign 🙌

Breaking - #WordPress has been forked. The superpack behind this has 900 million customers worldwide. This WILL shake up everything. After the recent #wpdrama this was expected. I know I'll be switching over to puppress.org Thanks @photomatt and @wpengine.

A summary of the WP Engine/WordPress argument youtu.be/__SJaIR1j0s?si… #wordpress #wpengine #wordpresshosting

Decided to try an SEO experiment this evening: youtube.com/watch?v=CEvGq5… #seoexperiment

#LinkinPark #ticketmaster Queued since 10am for 45 mins (shorter than Oasis by 5 hours), then told no remaining tickets for the London show but put back in the queue. Ticketmaster, if no tickets, maybe notify people and end the queuing??

@king_gorack Oh no! Yeah, the queue for the queue was silly! I would’ve appreciated just seeing prices upfront to decide if I even wanted to pay that much.

@mvmccalden I was in the queue to join the queue for like 7.5 hours, then once I got to the end of the queue it said because I was inactive I'd been signed out and couldn't get back in. Although now seeing Ticketmaster tout pricing cost I wouldn't have afforded it anyway.

#oasis tickets in London - after 6.5hrs queue, only VIP tickets left, priced £200+. And only a handful of those, and just single seats in blocks I saw too. (Giving up).

Current oasis ticket prices, London sat 26th June. Single seats.

Thank you @freecodecamp for writing this helpful article. Simple site hosting with Amazon S3 and HTTPS freecodecamp.org/news/simple-si…

Check out my latest article: Q&A - My favourite free tool for SEO: linkedin.com/pulse/qa-whats… via @LinkedIn

If you're a woman in tech SEO in the United States, the WTS conference still has a few tickets remaining - details in image #seo #womeninseo #WomenInTech #wtsfest