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Last night Rest showed up where insomnia actually lives: TikTok Shop at 3am.
This Sleep Awareness Week, we didn't want to talk about sleep during the day. We wanted to find people at the exact moment insomnia has them in its grip — scrolling, making bad decisions ("late night mistakes"), doing anything but sleeping.
Streamers went live teasing sleep "hacks" — cooling pillows, melatonin gummies, panda-eye concealers. All of it a setup to offer something actually backed by science that works: Rest.
In one night, we partnered with creators reaching a combined audience of over 500,000 people. People who were wide awake when they wanted to be sleeping. We met them in their worst moment and offered them a real way out — an AI-powered sleep program built on real clinical science, not another band-aid.
Because this Sleep Awareness Week there's no shortage of awareness that sleep matters. What's missing is awareness that effective solutions actually exist.
If you or someone you know is struggling with sleep, this Sleep Awareness Week we're offering 50% off: sleepl.ly
#SleepAwarenessWeek #LateNightMistakes #RestApp #StartSleepingGetDreaming
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