

I am facing a bit of a conversion issue on iOS. While most of my product page views are converting to app downloads, a lot of the app store impressions are not converting to product page views. My hypothesis is that the dark app icon is not interesting enough to draw attention. So, I have decided to update the app icon to the character that I used in my app screenshots. The app screenshots seem to have worked out really well. This is just an experiment to optimize my store listing. Not sure if Apple will allow such app icons or if it will even work out. What do you think?





















