Naskaa

I disagree. Here's why 👇 Proposition #1: More paid partnerships = more audience unfollowing The problem is not paid content. The problem is bad content. I agree that if your content sucks, people will unfollow you(paid or unpaid). I do not agree that more partnerships inherently means more people unfollow you. Here's what I would propose: The introduction of a paid partnership button will change the way that brands and creators engage. Look out of crypto for example: Virtually all sponsorships involve integrating a sponsor into an organic piece of content rather than creating a dedicated piece of content for the sponsor. Example: MrBeast's sponsorship from T-mobile This sponsorship does not diminish the content, but rather empowers him to put budget into making better content. I expect this will be a trend created by the paid partnership button. As a result, there will be plenty of creators whos best and highest engagement content is their sponsored content and will not loose followers for accepting partnerships. Proposition #2: More paid partnerships = less influence Before the partnership button, I would agree with you. However I believe the introduction of the button actually solves this problem. To illustrate this: Your car breaks down. You take it into a car mechanic shop. They run a diagnostic and identify the problem to be your engine, When sharing with you the diagnostic, they also share that your transmission needs a new part or it will break. When you hear this you hesitate… Why? Because you don’t know if: A. You need the new transmission part and they are looking out for you. or B. You don’t need the transmission part and they just want to make more money. This same principle applies to influencers. If your audience doesn’t know why you are posting, they cannot trust what you post. This is why historically: More sponsored posts = less trust However with the use of the disclaimer button, The creator can maintain full transparency with their audience maintaining trust while continuing to accept paid partnerships. This is why I believe the paid partnership tag will not reduce KOL influence, but actually restore it.