Natasha Koifman

New Client Alert 🖤✨ When I’m on Bloor Street, one of my favourite destinations is Manulife Centre, so I’m thrilled to officially welcome them to the NKPR family. It’s one of those places that truly has it all. Whether I’m picking up a new pair of jeans at Over the Rainbow, browsing the shelves at @chaptersindigo , grabbing groceries or a quick bite at @Eataly, or catching a movie at the theatre, it’s a destination that seamlessly fits into everyday life. What makes this partnership feel so aligned is that Manulife Centre isn’t just a place to shop - it’s a true lifestyle hub at the heart of the city. We’re excited to bring its story to life on social media and showcase the people, places, and experiences that make it such an iconic part of our community. #NKClientLove #ManulifeCentre #TorontoLife

One of my favourite signs of spring in the city… 🌸✨ This past weekend, spring officially sprung in @BloorYorkville with @fleursdevilles FLORA. For a few days, the neighbourhood was transformed by stunning floral installations, each bringing creativity, beauty, and flower power to the streets. We’ve had the pleasure of working with Bloor-Yorkville for nearly two decades, and it’s a neighbourhood that has always held a special place in my heart. I’ve called this area home for over 20 years, and watching it evolve into one of Toronto’s most vibrant destinations for fashion, culture, hospitality, and community has been incredibly meaningful to watch. Fleurs de Villes is always one of my favourite ways to welcome the season and to experience the neighbourhood in a different way. 💐 #BloorYorkville #ExploreToronto #NKClientLove

I’m sure you’ve heard the news😉 On x @Zendaya x @LUXURYLAW just co-created the most iconic sportswear collection of the season!! 👟✨  What I love about this collaboration with @Zendaya and On is how intentional it feels. This isn’t about putting a name on a product. It’s about building a creative vision, where performance, and personal style all move together. As a global icon and a defining cultural voice of her generation, Zendaya brings a clear point of view to this partnership co-designed with fashion stylist Law Roach. There’s something instinctive, expressive, and personal here that gives the collection its edge and makes it feel genuinely connected to how people want to live and move. 🏃‍♀️ Brought to life by Spike Jonze, the campaign pulls you into the Dream Lab where play is part of the process. It’s a reminder that the best ideas evolve and that storytelling is what makes people feel something and remember it. 🎬 Available in Canada exclusively at @HoltRenfrew 🩷 #NKClientLove #PRLife #OnRunning #Zendaya #LawRoach  👟🏃‍♀️✨

Four years of Adrak Yorkville ✨ I’ve had the privilege of watching Adrak grow into one of the neighbourhood’s most beloved destinations. I hosted a dinner there in its early days, and it was clear from the outset that it would become a standout in Toronto’s dining scene. Just steps from my home, it remains one of my favourite local gems — a place I return to time and time again (and now for lunch also!! Yay!). It’s where friends gather, where connections deepen… and where some truly meaningful friendships first began. Led by the incredibly talented Ambica Jain, Adrak reflects passion, vision, and thoughtful hospitality at every level. Supporting women-led businesses is something I care deeply about, and it’s been inspiring to watch Ambica and her team continue to elevate the experience year after year. From the dishes I loved in those early days to the ones I still order now, every visit feels both familiar and exceptional. Congratulations to the entire Adrak team on four incredible years — and on being recognized by the @MichelinGuideUK for the fourth consecutive year. So well deserved. 🥂 #AdrakYorkville #MichelinGuide #WomenInBusiness #TorontoDining #NKClientLove

It’s #FertilityAwarenessWeek 💚🌿 You all know how much I care about women’s health. Infertility is one of the realities far too many women face, often without enough support or open conversation 🌸 This week is a dedicated moment to break the silence, reduce stigma, and shine a light on the reality that 1 in 6 people are affected by infertility. It’s about education, advocating for equitable access to care, and supporting those navigating the complexities of their fertility journey. 🕊️ I’ve learned so much from my dear friend and our client partner, Dr. Dixon, who is always my first call when it comes to women’s health. What I’ve learned is how much goes unspoken in the fertility journey. Voices like Dr. Dixon and @AnovaFertility are helping to change that, creating spaces where people feel seen, supported, and empowered ✨ For me, this is about advocacy. It’s about using our voices, at every stage of life, to support women and push these conversations forward. Because no one should feel alone in their journey 🤍 Look up tonight, the CN Tower is glowing green in support 🌃 Let it be a reminder to keep talking, keep sharing, and keep showing up for one another 🌼 #AnovaFertility #NKClientLove #InfertilityAwareness #WomensHealth

Happy Earth Day! 🌍 “The Earth is what we all have in common.” A simple truth, and one that stays with me. It’s our shared home, our source of life, the foundation for everything, and yet, too often, we fail to treat it with the care it deserves. Through our work, and the people I’ve had the privilege of learning from, including our client partners like @daxdasilva , and individuals like @JaneGoodallInst , I’ve come to understand that caring for the earth is about how we show up, consistently, even in the smallest ways. I’ve seen this come to life in Haiti at the Academy for Peace and Justice with @artistsforpeace . What started as a simple school garden has grown into something much bigger, a project that continues to remind me what meaningful impact looks like. Students and their families grow and harvest food that supports both the school and their homes. Beyond that, it’s a space for learning, responsibility, and a deeper connection to the environment. Change begins with awareness, and the small, intentional choices we make every day, choices that create a better world not just for us, but for every living thing that depends on it. Swipe for simple ways to make the world a better place 🌱 #EarthDay #Sustainability #janegoodall

Leadership looks different when intention is behind the wheel 🚗✨ I sat down with our client partner Bessie Vavaroutsos at @oldmillcadillac , and it’s one of those places where you feel the history the moment you walk in. This is a dealership that’s been part of Toronto since the 1940s, built by her family over decades, and now being led by Bessie in a way that feels both grounded and forward-thinking. What really stood out to me was how she leads. It’s thoughtful, it’s clear, and it’s rooted in trust. There’s a real focus on giving her team the space to step up, take ownership, and feel confident in the decisions they’re making. And in an industry long defined by male leadership, Bessie is challenging the norm, leading with empathy and intention at a time when the automotive world is evolving faster than ever. Thoughtful, people first, and grounded in understanding the needs of others 💭 Watch the full video to hear more 🎥 #WomenInLeadership #OldMillCadillac #NKClientLove

New client alert 🖤🏙️ There’s a shift happening in how people think about homeownership and it’s long overdue 🏙️ This month, we welcomed @ThisIsRosehaven to, supporting The Rebecca Residences, a new community coming to downtown #Hamilton!! But what drew me in wasn’t just the building, it was the thinking behind it. For so many, owning a home has started to feel out of reach. The Rebecca offers a different path towards ownership, with a rent-to-own model that allows buyers to build toward their deposit over time. Just $250 a week. It’s a simple idea, but an important one. Making something that feels impossible, feel within reach. At the same time, Ontario’s new HST rebate on new homes, adds another layer of saving opportunity for buyers looking to enter the market. The design reflects that same vision. Thoughtful layouts, intentional spaces, and a walkable location that connects you to everything.  This is the kind of work that matters to us. Creating opportunities for people to experience the pride of owning their own home. More to come ✨ Sales: @In2itionRealty #RealEstate #Homeownership #NKCLIENTLOVE

Snapshots from London town with @1664blanc 🇬🇧🇬🇧 To launch the global partnership between 1664 and Robert Pattinson, NKPR brought media and creators across the pond for an intimate look at the campaign… starting with a screening of the hero film (directed by Brady Corbet), followed by a live Q&A with Robert, unpacking his approach to choosing roles, collaborators, and ultimately what “good taste” means to him. From a special 1:1 with ELLE Canada magazine (coming soon) to bringing our creator friends along to experience it all fully immersed in “good taste,” it was one of those moments that felt both elevated and genuinely personal. A really special one to bring to life. Thoughtful, well executed, and grounded in real conversation. @1664canada @1664blanc #1664Blanc #PRLIFE #DrinkFashionably #GoodTaste ✨

When creativity starts to feel flat or forced, it’s usually because we’ve stopped trusting our own perspective 🧠 Somewhere between the scrolling, the saving, and the constant pressure to keep up, it becomes easy to lose your voice. You’re creating constantly, but not always intentionally 📱 In this month’s Substack, I talk about why creativity doesn’t disappear, it gets buried. So when you feel stuck or uninspired, here are five ways to get the creative juices flowing again, without outsourcing your voice. At the end of the day, the tools will keep evolving. The pace will keep accelerating. But your voice is the one thing no one else can replicate. Protect it. Swipe to reset your perspective ↩️ #Creativity #CreativeProcess #NKPOV ✨

My April Substack is live ✨ On creativity in the age of AI… and why YOUR voice matters more than ever. Less noise. More creativity, and intention. Subscribe through the link in my bio ✨ #NKConfidential #Justbetweenus

Behind the scenes of something powerful ✨🎥 In partnership with @ElleCanada and @ElleQuebec Powerful Women Issue, Melanie Lyne brings together a collective of Canadian women redefining leadership, success, and personal style 💫 Each story. Each look. A different expression of power 💼👠✨ Grateful to stand alongside these incredible women 🤍 * Mandy Wolfe & Rebecca Wolfe founders of Mandy's * Mariane Oliveira founder of @marysbrigadeiro * Shania Bhopa * Ali Budd Hair & MUA @JodiUrichuk @FacesByToru Photography 📸 Kitty Holland Stay tuned for the full story this May ✨ #ELLECanada #ELLEQuebec #MelanieLyne

Who’s ready for ⚾⚾⚾ season 🤍 There’s something about this time of year in Toronto. The city shifts, the energy builds, and you’re reminded just how much this game means here. Especially as the @BlueJays step into their 50th year, it feels bigger than ever. After a season that had everyone believing, coming so close, you can feel what’s been building. Moments like that stay with a city. They set the tone for what’s next. And this weekend, that energy feels even more personal. @JoeyBats19 is back in town, celebrating the team and the city he’s always shown up for. From defining some of the most iconic moments in Canadian baseball history to continuing as an ambassador for the game, his belief in what a team can mean to a community has never wavered. And in true Jose fashion… he never slows down. After Toronto, he heads to Las Vegas for the home opener of @lvlightsfc , the club he acquired in 2024. Two seasons. Two cities. One very big weekend ahead. Here’s to unfinished business, new seasons, and the people who show up for both. ✨ #BlueJays #JoseBautista #Toronto #LVLightsFC #NKClientLove

Vintage glass is taking over One Ten Avenue Road!! ✨ One of the things I love most about what we do is activating spaces in meaningful ways. Next week brings together two of my favourites, vintage glass and real estate, in a way that feels both intentional and beautifully considered. And yes… everything can be purchased (including a residence 😉) In collaboration with Sean George Pressed Vintage Glass, Sierra Communities have transformed the One Ten Avenue Road presentation centre into a layered installation of antique and pressed glass. It feels less like a showroom and more like a home, where each piece carries its own sense of history and craftsmanship… just like the building. If you love design, this is one to experience. April 10th and 11th… who’s coming with me? 😉 #NKPR #DesignInspiration #TheAnnex #TorontoEvents #VintageGlass

Last weekend I had the privilege of joining the Pinball Foundation’s You(th) Lead Conference as a mentor, alongside an inspiring community of leaders committed to supporting the next generation. 🖤 More than 200 students and alumni came together for a day of conversation, connection and honest questions about what comes next in their careers and lives. The energy in the room was incredible. You could feel the ambition, curiosity and thoughtfulness from every corner. One of the things I appreciated most was being able to share the experience with friends and fellow mentors including Anita, Gisela, Rose and Amanda Brugel, along with executives representing more than 50 companies who generously gave their time to guide and support these young leaders. Mentorship has always meant a great deal to me. Moments like this are a powerful reminder that leadership is not just about building successful careers, it is about lifting others as you go. When we create spaces where young people feel seen, supported and encouraged, the impact can last for decades. Thank you to Michael, Diane Clemons and the entire Pinball Foundation team for creating such an important platform for youth to learn, grow and lead. It was truly an inspiring day. #NKClientLove #NextGenLeaders #Leadership #Community

Happy Monday! Proud to share this one 🤍 In August 2026, for the first time in 40 years, Toronto will host the JCC Maccabi Games and we are honoured to be working alongside Toronto JCC Maccabi and co- chair Brian Brown to help bring this extraordinary moment to life 🇨🇦✨ The Maccabi Games are about more than sport. They represent identity, pride, resilience, and belonging. At a time when antisemitism is rising globally, creating spaces where young Jewish athletes can compete, connect, and wear their Magen Davids with confidence feels especially meaningful ✡️🏅 Supporting the Jewish community is deeply personal to me. These Games are about investing in the next generation, building confidence and connection that extend far beyond the competition, and celebrating Jewish pride on a global stage. We are also calling on brands who want to be part of something truly impactful in 2026. If you are looking to align with purpose, community, and legacy, we would love to start the conversation 🤝 More to come as we build toward 2026. #JCCMaccabi #TorontoMaccabi #NKClientLove

A snapshot from this weekend’s @nationalpost Homes section featuring a Q&A with Sierra Communities Managing Partner, Jeffrey Kansun, and One Ten Avenue Road 🗝️✨ The conversation around luxury living in Toronto is evolving. While architecture, interiors, and location will always matter, there is now a growing focus on the experience of living well within a building. Service, hospitality, and the small everyday details are becoming just as important as the spaces themselves. At One Ten Avenue Road, that thinking comes through in the concierge experience, from helping coordinate dinner reservations and wellness appointments to simple touches that make residents feel cared for. To me, this shift toward thoughtful service is an exciting part of where residential living is heading in Toronto and beyond. Proud to support projects that are rethinking what modern residential living can look like. Developer: Sierra Communities Project: One Ten Avenue Road
 PR: NKPR Marketing: @52PickupInc #NKClientLove #TorontoLiving #TheAnnex #LuxuryLifestyle #TorontoRealEstate

Welcoming an inspiring new client partner to the NKPR family 🖤 So excited to be working with Jay Klein , founder of @ThePURCompany and the entrepreneur behind the world’s leading aspartame-free gum and mints. Jay is exactly the kind of founder I love working with - visionary, purpose-driven, and deeply committed to giving back. He’s ambitious brand builder and he leads with both heart and intention. His story has come full circle. In 2014, Jay stepped into the Den to pitch PÜR and secured a $1M investment. Today, he’s returned as a Dragon, helping fund and mentor the next generation of founders. What started as a simple idea - gum made without artificial ingredients - has become something remarkable. Last year alone, PÜR sold more than 2 billion pieces of gum, making it the fastest-growing gum brand in North America. Launching today, a new initiative will direct a portion of everyday purchases toward charities chosen by shoppers such @HatzolohToronto and @NCSYCanada (see stories for more). Community impact has always been central to the brand. PÜR proudly supports a range of organizations focused on health, education, and community wellbeing. We love working with founders who lead with vision, generosity, and purpose. Jay is exactly that.

This one feels especially close to home. 🤍🏡 I’m proud to share that we’re working with our client partners Devron Developments and Dorsay Development on the launch of 1 Marlborough, arriving in 2026 in the heart of Rosedale. Located at Yonge and Marlborough, the 13-storey boutique residence restores a 1930s heritage landmark of architectural significance. With just 58 residences ranging from approximately 2,000 to over 8,000 square feet, 1 Marlborough introduces a rare collection of spacious homes designed to be lived in and cherished for generations to come. It’s also incredibly special to see another one of our client partners, Audax.ca, leading the architecture and interior design. Their work is rooted in classical proportion with a deep respect for the site’s history, making them the ideal stewards for this building’s next chapter. Rosedale has always held a special place in my heart. From its tree-lined streets and remarkable architecture to the quiet sense of calm just moments from downtown. It is also home to some of my favourite places in the city, including Smythe, @lepetiteputti and @QuantobastaTO . Working with visionary developers and thoughtful designers to bring projects like this to life, is one of the reasons I love what I do. More to come soon. Sales: Paul Johnston Marketing: @GladstoneMedia Architecture and Interior Design: Audax.ca #NKClientLove #1Marlborough #Rosedale #TorontoRealEstate

Last week we had the pleasure of bringing together over 150 guests to celebrate the opening of Galerie De Bellefeuille’s Lunar New Year exhibition, a beautiful evening marking the Year of the Horse 🐎✨ The gallery curated a striking selection of works inspired by the spirit of the new year, featuring artists including David Drebin, David Burdeny, Fabian Jean, and Zhang He Studio 🎨 Seeing these works come to life in the space, surrounded by collectors, creatives, and longtime friends of the gallery, made for a truly special night 🤍 What made the evening even more meaningful was the group of like minded partners who helped bring the experience together. L’Oro presented an exceptional selection of jewellery alongside remarkable timepieces from IWC Schaffhausen and @gucci Jewelry ⌚💎, while KANDL Artistique and @HalpernWine added their own layer of craftsmanship and hospitality to the evening 🥂 These are the kinds of collaborations I love most. When art, design, and exceptional brands come together in one room, it creates something that feels both inspiring and deeply connected to community ✨ Congratulations to the entire Galerie de Bellefeuille team on a beautiful exhibition 🎉 #NKClientLove