andrew katz retweetledi

I haven't had the heart to post anything on social media over the past two weeks with everything going on in Israel but, given what happened with Convoy over the past twenty-four hours, figured I would share some thoughts.
Toward the end of my time at Coyote, I looked at both Convoy and Uber Freight as two of the companies that were primed to change the industry. They had cool branding that made it seem like fun places to work.
They combined freight and technology, with the intention of building a tech-forward culture, and it presented something different than what I was experiencing at that point. They were a clear leader when it came to marketing and branding in the industry and I took that into consideration when building Forager.
A lot of people have ripped on Convoy for their business model, myself included, and I was guilty of having a similarly bad business model for part of the time I built Forager. As a founder, you take that ownership and learn from it and move on, ideally while taking care of your people as best as possible.
What Convoy did for this industry is not necessarily something we’re going to realize today, but in a lot of ways, it created this intense competition amongst the rest of the top freight brokerages to up their tech game and start investing more in their product. Yes, several others were doing that long before Convoy came into existence, but Convoy raised the bar for tech in the industry.
Convoy also brought a ton of capacity online that was previously offline, introducing their driver app to tons of drivers across the industry. That made it normal for drivers to download mobile apps from several brokerages and load boards and is likely why we actually have some sense of capacity visibility today.
The best thing that I think Convoy did is that it brought some serious tech talent into the freight industry. There are so many insanely smart people who Convoy attracted from west coast tech companies who now have a passion for freight. They learned about challenging problems that every broker faces and I bet we’re going to see new startups come out of orange rubble. I’m excited to see what these talented freight tech experts are going to build to help brokerages, carriers, and shippers get more efficient.
If you’re in tech and looking for a job, feel free to reach out and I can try to connect you to one of the many startups I’ve been lucky to meet in the industry lately.
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