Peter Mahoney | 🤓

Have a question for an experienced #CMO? I'm scheduling open office hours for anyone who wants to talk marketing. Book time here: calendly.com/petermahoney/o…

@jasonlk @hthieblot Or sell for equity in a private company. LLC makes the purchase, destroying QSBS status.

Well you are in California, own 18%, and sold before you hit QSBS So you end up with $12,000,000 or so in cash That’s tough You can’t buy that $10m+ house actually that’s so slick You can buy some cool cars but not that many You can buy some watches Maybe - Pay off all your debt - Buy a $5m house, put 30% down - Buy your partner something really nice - Take care of your parents - Put rest into QQQ for now

You just sold your company for $ 100M. What’s the first thing you buy?

The season

@OnlyCFO LTV/CAC + CAC Payback = power combination. Both are insufficient in isolation

LTV/CAC is actually a perfect metric and more companies should talk about it. It’s always wrong. But wrong doesn’t mean useless. Your forecast is always wrong but you still do that, right? I don’t think most companies should regularly report it, but it is valuable to discuss what must be true for the unit economics to make sense

Now we know where the $61M is going…to tell everyone they raised $61M. #duh

@Kellblog That is $0.24 more than my angel investments have returned. I hope this distribution doesn’t change you, Dave. Stay humble.

I am humbled and honored

I fixed it

Do your thing, @dieworkwear

Thanks for the shout out @TheCoolestCool - amazing event from @exitfivemedia

@davegerhardt I think it must have fallen off your shelf...you wrote the foreword to the second edition and @Kellblog wrote the foreword to the "classic" edition. Not quite, Olgilvy, but handy nonetheless...

What do you like most from my bookshelf

Don't buy that 5-Series or Model S quite yet... Because "reliably" doesn't seem to mean likely...and you shouldn't take that to the bank... (what do I know, I'm just an old guy who has done this for more than 35 years, but I'm probably senile...) 4/fin

The net? I'm sure there are cases where a mid-20s AE can pull in $250k or more (I've certainly seen it), but it is a rare exception. Don't get me wrong, 2 of my 3 kids started their career as BDRs and they are killing it, I recommend it highly but... 3/n

"reliably" is working pretty hard here. BDR is a great entry to sales in tech, but keep in mind... OTE starts at $50k-$60k Most don't make it to an AE role (up or out...) $250k OTE is for an enterprise AE, most BDR-->AE jumps are great comp increases 1/n

@Kellblog You know that business better than most: tough to implement and tough to rip out. But very good company

And you can see it in the numbers -- 98% GRR is a wow!

@erenbali And in your late 50s you move to one giant external monitor with grandpa sized text.

How your work setup changes from 20s to 40s

@Kellblog Congrats to Stephanie! Good news is you will have more reasons to visit Boston. Let me know when you are in town.

The good news: I now have an account at Harvard Business School. The less-good news: It's for the parent payment portal. (And congrats to my daughter Stephanie who's starting there this Fall.)

@Kellblog Same

What I tell my wife when she asks how the angel investing is going.

Dear @msexcel UX team: For the love of God, please fix the world's most annoying UI issue that has been in your product since the 1990s. When I try to click to zoom a worksheet in a multi-tab workbook, I invariably hit the "add tab plus sign" instead of the "zoom view plus sign". And since it doesn't zoom my screen, I hit it 4 or five times before I realize I am hitting the wrong plus sign that is a few millimeters away, resulting in several new tabs that have to be individually deleted. Signed, The Internet